Experience

Greener Screen ltd

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• Training and Impact Director

  • Jan 2020 - Present

  Designing and overseeing training programs aimed for the TV and Film Industry to integrate environmental sustainability best practices as well as working closely with filmmakers, writers and content creators to use their power of storytelling to educate, advocate and showcase environmental sustainability and social justice causes. Abeer believes that the media and audiovisual industry offer a great platform to host positive conversations and create awareness to causes of social justice and environmental sustainability through content. Show less



Common Good

• Dubai, United Arab Emirates

• Founder

  • Jun 2019 - Present

  Environmental Sustainability and Social Activism Focus Providing environmental sustainability content consulting services for Media companies (Editorial and technical). Environmental Sustainability and Social Activism Focus Providing environmental sustainability content consulting services for Media companies (Editorial and technical).



LUSH Fresh Handmade Cosmetics - MENA

• United Arab Emirates
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Brand Communication and Ethics Manager

  • Jun 2017 - Sep 2019

  - Masterfully creating and conveying internal/external messages across varied platforms - social media, the MENA website, global/local campaigns to connect with all stakeholders and fuel growth. - Conceptualizing and executing customized solutions, leading brand development across MEA markets, ensuring effective design and implementation to win consumers preferences in large competitive environment.- Directing a team of copywriters to accurately translate content by using Lingotek, for the website as well as internal and external materials, while ensuring translated version conveys the meaning of the original as clearly as possible-Managing the digital platform with an aim of optimizing brand potential as well as increasing awareness, reach and profit avenues through readily available and most updated content.Identifying and implementing processes to drive online traffic to company website and developing new digital strategies for customer acquisition opportunities in local markets. -Adjusting plan throughout the year based on effectiveness, long-term brand vision and key learning’s from performance metrics.-Spearheading Digital Administrators, systemizing the reporting processes and ensuring compliance with established standards companies’ code of ethics and values, simultaneously offering customers a superior online experience. -Building modern, integrating corporate business plans covering all functions such as branding / social media / digital media / MENA’s charitable initiatives.-Serving as an organizational ambassador, working closely to drive the core brand activities and contributing to the strongest socially responsible brand growth. Show less

• Product and Brand Training

  • Apr 2016 - May 2017

• Customer Experience Manager

  • Jan 2015 - Mar 2016



Freelance

• Dubai, UAE

• Social Engagement Specialist

  • Apr 2014 - Jan 2015

  Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. Responsible for developing content across owned and earned social channels. Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram. Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives. Show less



Save the Children Federation, Inc. (US) - Jordan Country Office

• Non-profit Organizations
• 1 - 100 Employee

• Field Coordinator

  • Oct 2012 - Feb 2013

  -Set up and oversee the Child Friendly Spaces (CFS) in Zaatari Refugee Camp ensuring that activities are monitored and delivered to a high quality through managing and training 8 field assistants. -Identify, document, and report children that are in need of additional assistance beyond the scope of the CFS and coordinate closely with Child Protection Specialist to refer all cases. - Ensure the collection and consistency of qualitative and quantitative data, and write weekly and monthly reports on describing activities and indicators. - Establish a Child Protection Committee (CPC) from the community members and work with the assigned Child Protection Specialist to train and administer the CPC. Show less



Peace Corps

• United States
• International Affairs
• 700 & Above Employee

• Language and Cross-Cultural Facilitator

  • Oct 2010 - Feb 2011

  - Set up Community-Based Training sites and resources for language and cross-cultural training for Peace Corps Volunteers. - Deliver language and cross-cultural training to Peace Corps trainees with utmost professionalism while interacting with the host community. - Assist in supervision and completion of Technical, Medical, Safety & Security and Administration training tasks given to trainees to perform at the Community-Based Training site. - Liaise with Home Stay Coordinator, Language and Cross-Culture Coordinator and other Coordinators to manage issues affecting the host families and trainees within their clusters. Show less



Jordan Green Building Council

• Executive Assistant

  • Feb 2010 - May 2010

  - Administer and run the office and support in running activities - Assist in the development of Council networking services and activities. - Identify potential members and build a database of potential members. - Contact potential members and reach the Council membership targets. - Keep financial records relative to all aspects of the activities - Administer and run the office and support in running activities - Assist in the development of Council networking services and activities. - Identify potential members and build a database of potential members. - Contact potential members and reach the Council membership targets. - Keep financial records relative to all aspects of the activities



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• Vice President of Public Relations and Communication

  • Dec 2008 - Jul 2009

  Setting strategies to manage AIESEC's brand on a local level. Running brand audit and evaluation among stakeholders. Establish relationships with local media partnerships and keep in constant communication.Internal and external communication (websites, blogs, newsletters, YouTube...).Represent AIESEC to all the stakeholders and partners.Creating relationships with other local committees of AIESEC around the world.Coordinate reception and cultural integration for foreigner incoming interns. Show less

• Public Relations Team Leader

  • Aug 2008 - Feb 2009

  Leading a team on 5 members to accomplish certain goals related to establishing, maintaining, and evaluating AIESEC brand for all stakeholders.