Aura Cristina Contreras Serrano

Customer Science BaCe. at SINNETIC
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Contact Information
us****@****om
(386) 825-5501
Location
Colombia, CO
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Experience

  • SINNETIC
    • Colombia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Customer Science BaCe.
      • Jun 2015 - Present

      Brand and communication best practices lead.

    • Marketing Science Executive
      • Jan 2012 - May 2015

      Statistical analysis and modelling with particular emphasis in Latin America Market.Special interest in DataMining and Business Intelligence, Customer intelligence and Shopper Behavior.Attrition and Churn building models as consultant for inssurance and communications industry.

  • Gfk Colombia
    • Marketing Science Trainee
      • Apr 2011 - Dec 2011

      Statistical analysis of customer behavior in different scenarios and categories. Development of statistical modeling techniques. Statistical analysis of customer behavior in different scenarios and categories. Development of statistical modeling techniques.

  • Banco de Occidente
    • Colombia
    • Banking
    • 700 & Above Employee
    • Analista de Cliente
      • Mar 2010 - Apr 2011

      The execution of scoring models for Customer Life Time Value, Credit Risk, Attrition and other data mining goals. The execution of scoring models for Customer Life Time Value, Credit Risk, Attrition and other data mining goals.

Education

  • Fundación Universitaria Konrad Lorenz
    Bachelor of Science (BS), Psychology
    2013 - 2018
  • Fundación Universitaria Konrad Lorenz
    Bachelor of Science (BS), Psychology
    2013 - 2018
  • Universidad de los Andes
    Strategic Management in retail, Retail Management
    2013 - 2013
  • Oracle University
    Oracle Certified Associate (OCA), Data Modeling/Warehousing and Database Administration
    2012 - 2013
  • SAS Institute
    SAS Programming Introduction: Basic Concepts, Statistical programming
    2012 - 2012
  • SAS Institute
    SAS Programming 2: Data Manipulation Techniques, Statistical Programming.
    2012 - 2012
  • SAS Institute
    Querying and Reporting Using SAS Enterprise Guide, Statistical programming
    2012 - 2012
  • SAS Institute
    SAS Programming 3: Advanced Techniques and Efficiencies
    2012 - 2012
  • SINNETIC SAS
    Structural Equation Models., Applied Statistics
    2012 - 2012
  • SPSS Informese ltda
    Certification in regression models with IBM SPSS STATISTICS, Estadistica aplicada.
    2012 - 2012
  • Universidad Santo Tomas
    Estadistico, Statistics.
    2006 - 2012
  • GfK Colombia S.A
    Applied regression methods, Statistical modelling and datamining
    2011 - 2011
  • GfK Colombia SA
    Discriminant analysis, Statistical modelling and datamining
    2011 - 2011
  • SPSS Informese Ltda
    Certification in operative management with IBM SPSS STATISTICS, Statistcs.
    2011 - 2011
  • SPSS Informese Ltda
    Certification in decision trees with IBM SPSS STATISTICS, Statistics.
    2011 - 2011
  • SPSS Informese Ltda.
    Certification in perceptual maps with IBM SPSS STATISTICS, Statistics.
    2011 - 2011
  • SPSS Informese Ltda.
    Certification in advance statistics with IBM SPSS STATISTICS, Statistics.
    2011 - 2011
  • SPSS Informese Ltda.
    Certification in Market Segmentation I IBM SPSS STATISTICS, Statistics.
    2011 - 2011
  • SPSS Informese Ltda.
    Certification in market segmentation II IBM SPSS STATISTICS, Statistics.
    2011 - 2011
  • SPSS Informese Ltda.
    Certification in task automation with IBM SPSS STATISTICS, Statistics.
    2011 - 2011
  • SAS Institute

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