Experience

Monk Entertainment

• India
• Entertainment Providers
• 1 - 100 Employee

• VP - Talent Management

  • Jan 2019 - Present

• Talent Management

  • Jun 2018 - Present

  • Actively managing talents/influencers from across platforms - YouTube, Instagram, TikTok. • Negotiator for artist’s every business affair - brand endorsement, events and royalties. • Managing local events and international tours for the artists (category - Music) • Curating content strategies, landing profitable collaborations to chart their digital growth. • Actively participating in talent acquisition.

• Business Development Executive

  • Feb 2018 - Jun 2018

  Monk-E is a 360° digital creative agency that dwells in influencer marketing, social media management and video production. • I started out as a business development executive where my role was to scout for clients seeking digital support and convert. • During the tenure, I helped execute influencer marketing campaigns for clients like ByteDance, B612, FaceU, WeShow etc. • Meanwhile, I built a network of influencers and eventually started exploring the talent management space.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Opinion Leader

  • Jun 2017 - Jun 2019

  Red Bull is the most popular energy drink in the world appreciated worldwide by top athletes, busy professionals, college students and travellers on long journeys. • I was working under a regional SBM to promote the drink on digital. • During the tenure, conceptualized numerous social media strategies to create awareness about the drink. Red Bull is the most popular energy drink in the world appreciated worldwide by top athletes, busy professionals, college students and travellers on long journeys. • I was working under a regional SBM to promote the drink on digital. • During the tenure, conceptualized numerous social media strategies to create awareness about the drink.



Futwork

• India
• Human Resources Services
• 100 - 200 Employee

• Campus Head

  • Nov 2017 - Mar 2018

  Frapp is a Mumbai based tech startup that enables companies to create on-demand microjobs that are completed via a large pool of interns & micro taskers. • I served as the campus ambassador head for a semester. • I was responsible for activating online and offline promotions for various brands and entertainment events in our region. • Leveraging appropriate strategies, I marketed brands like Starbucks, McDonalds, Ola and events like G4G Festivals, Timeout and more. Frapp is a Mumbai based tech startup that enables companies to create on-demand microjobs that are completed via a large pool of interns & micro taskers. • I served as the campus ambassador head for a semester. • I was responsible for activating online and offline promotions for various brands and entertainment events in our region. • Leveraging appropriate strategies, I marketed brands like Starbucks, McDonalds, Ola and events like G4G Festivals, Timeout and more.



Sony Music Entertainment India

• India
• Musicians
• 1 - 100 Employee

• Marketing Intern

  • Oct 2016 - Dec 2016

  Sony Music Entertainment India is the predominant record label operated by Sony in India. • I was a part of hip-hop division where our main focus was to promote new international/home grown release to the masses. • I was producing original content, facilitating playlist marketing and setting up offline activations for the tracks. • I served for incredibly talented artists like Cardi B, Major Lazer, Khalid, DIVINE to name a few. Sony Music Entertainment India is the predominant record label operated by Sony in India. • I was a part of hip-hop division where our main focus was to promote new international/home grown release to the masses. • I was producing original content, facilitating playlist marketing and setting up offline activations for the tracks. • I served for incredibly talented artists like Cardi B, Major Lazer, Khalid, DIVINE to name a few.