Aayusha Shah
Creative Manager- Brand Solutions and Content at Reliance Broadcast Network- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Marathi Professional working proficiency
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Gujrati Full professional proficiency
Topline Score
Bio
Tanuja Bhat
Ayusha joined my team in 2008 as a quiet intern. and then she opened her pen. in an industry which was already showing signs of the writers’ apocalypse back then, she was quite the find. she has a distinct writing style and is both, intense and quirky in her thinking. it showed in the brand book she wrote for Rin and will definitely show in the one she is yet to write. dedicated, obsessively attentive to detail and equally obsessively cuckoo (in a nice way). she was all of 20 (in age and weight) but with a refreshing maturity in her attitude. linguist, jinglist, poet, thinker, doer, multi-tasker (she worked on at least 10 brands) hard-working and inspiring. i delight in looking at the various roles that she is shining in. incidentally the baseline of the biggest campaign she was part of, was Keep Shining. i can proudly say that she became it.
Hemant Matai
I’ve known Aayusha since 2016 when she first came on board to help us with her creative writing skills for Revital’s 25th Anniversary Celebrations. In almost 3 years working directly on various projects, I found her to be an excellent team player with a depth of creative expression that was second to none. Over a diverse range of target audiences, she repeatedly hit the right tone with her insights and fresh ideas. She loves listening to feedback and use it attentively. Whether it’s content strategy or social media press, she always approaches work with fresh, unbiased enthusiasm and isn’t afraid to push the creative boundaries to give the brand the best. Her flexible approach, dedication to the task, sense of humour and humble persona made her a pleasure to have as a colleague and I look forth to working with her soon.
Rahul Krishan Ahuja
Aayusha is a star! She writes like a dream! The kind of details and effects her edits and writing bring to storytelling, copies, articles or infographics is no less than a work of genius. She is very skilled and talented and it is a no brainer to hire her if you want someone to tell your brand stories. She is funny and quirky and that shows in everything she brings to the table! Thus, highly recommended!
Tanuja Bhat
Ayusha joined my team in 2008 as a quiet intern. and then she opened her pen. in an industry which was already showing signs of the writers’ apocalypse back then, she was quite the find. she has a distinct writing style and is both, intense and quirky in her thinking. it showed in the brand book she wrote for Rin and will definitely show in the one she is yet to write. dedicated, obsessively attentive to detail and equally obsessively cuckoo (in a nice way). she was all of 20 (in age and weight) but with a refreshing maturity in her attitude. linguist, jinglist, poet, thinker, doer, multi-tasker (she worked on at least 10 brands) hard-working and inspiring. i delight in looking at the various roles that she is shining in. incidentally the baseline of the biggest campaign she was part of, was Keep Shining. i can proudly say that she became it.
Hemant Matai
I’ve known Aayusha since 2016 when she first came on board to help us with her creative writing skills for Revital’s 25th Anniversary Celebrations. In almost 3 years working directly on various projects, I found her to be an excellent team player with a depth of creative expression that was second to none. Over a diverse range of target audiences, she repeatedly hit the right tone with her insights and fresh ideas. She loves listening to feedback and use it attentively. Whether it’s content strategy or social media press, she always approaches work with fresh, unbiased enthusiasm and isn’t afraid to push the creative boundaries to give the brand the best. Her flexible approach, dedication to the task, sense of humour and humble persona made her a pleasure to have as a colleague and I look forth to working with her soon.
Rahul Krishan Ahuja
Aayusha is a star! She writes like a dream! The kind of details and effects her edits and writing bring to storytelling, copies, articles or infographics is no less than a work of genius. She is very skilled and talented and it is a no brainer to hire her if you want someone to tell your brand stories. She is funny and quirky and that shows in everything she brings to the table! Thus, highly recommended!
Tanuja Bhat
Ayusha joined my team in 2008 as a quiet intern. and then she opened her pen. in an industry which was already showing signs of the writers’ apocalypse back then, she was quite the find. she has a distinct writing style and is both, intense and quirky in her thinking. it showed in the brand book she wrote for Rin and will definitely show in the one she is yet to write. dedicated, obsessively attentive to detail and equally obsessively cuckoo (in a nice way). she was all of 20 (in age and weight) but with a refreshing maturity in her attitude. linguist, jinglist, poet, thinker, doer, multi-tasker (she worked on at least 10 brands) hard-working and inspiring. i delight in looking at the various roles that she is shining in. incidentally the baseline of the biggest campaign she was part of, was Keep Shining. i can proudly say that she became it.
Hemant Matai
I’ve known Aayusha since 2016 when she first came on board to help us with her creative writing skills for Revital’s 25th Anniversary Celebrations. In almost 3 years working directly on various projects, I found her to be an excellent team player with a depth of creative expression that was second to none. Over a diverse range of target audiences, she repeatedly hit the right tone with her insights and fresh ideas. She loves listening to feedback and use it attentively. Whether it’s content strategy or social media press, she always approaches work with fresh, unbiased enthusiasm and isn’t afraid to push the creative boundaries to give the brand the best. Her flexible approach, dedication to the task, sense of humour and humble persona made her a pleasure to have as a colleague and I look forth to working with her soon.
Rahul Krishan Ahuja
Aayusha is a star! She writes like a dream! The kind of details and effects her edits and writing bring to storytelling, copies, articles or infographics is no less than a work of genius. She is very skilled and talented and it is a no brainer to hire her if you want someone to tell your brand stories. She is funny and quirky and that shows in everything she brings to the table! Thus, highly recommended!
Tanuja Bhat
Ayusha joined my team in 2008 as a quiet intern. and then she opened her pen. in an industry which was already showing signs of the writers’ apocalypse back then, she was quite the find. she has a distinct writing style and is both, intense and quirky in her thinking. it showed in the brand book she wrote for Rin and will definitely show in the one she is yet to write. dedicated, obsessively attentive to detail and equally obsessively cuckoo (in a nice way). she was all of 20 (in age and weight) but with a refreshing maturity in her attitude. linguist, jinglist, poet, thinker, doer, multi-tasker (she worked on at least 10 brands) hard-working and inspiring. i delight in looking at the various roles that she is shining in. incidentally the baseline of the biggest campaign she was part of, was Keep Shining. i can proudly say that she became it.
Hemant Matai
I’ve known Aayusha since 2016 when she first came on board to help us with her creative writing skills for Revital’s 25th Anniversary Celebrations. In almost 3 years working directly on various projects, I found her to be an excellent team player with a depth of creative expression that was second to none. Over a diverse range of target audiences, she repeatedly hit the right tone with her insights and fresh ideas. She loves listening to feedback and use it attentively. Whether it’s content strategy or social media press, she always approaches work with fresh, unbiased enthusiasm and isn’t afraid to push the creative boundaries to give the brand the best. Her flexible approach, dedication to the task, sense of humour and humble persona made her a pleasure to have as a colleague and I look forth to working with her soon.
Rahul Krishan Ahuja
Aayusha is a star! She writes like a dream! The kind of details and effects her edits and writing bring to storytelling, copies, articles or infographics is no less than a work of genius. She is very skilled and talented and it is a no brainer to hire her if you want someone to tell your brand stories. She is funny and quirky and that shows in everything she brings to the table! Thus, highly recommended!
Experience
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Reliance Broadcast Network
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Broadcast Media Production and Distribution
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300 - 400 Employee
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Creative Manager- Brand Solutions and Content
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Apr 2018 - Present
Unlearning Traditional 'Mass Advertising'.. to Explore India's Multi-Lingual, Multi-Cultural, Multi-Regional Hyper-Locals.. with Insight-driven Engagement.. Tailored to Their Regional Nuances and Local Cultures! Currently in charge of Mumbai-based Brand Strategies Unlearning Traditional 'Mass Advertising'.. to Explore India's Multi-Lingual, Multi-Cultural, Multi-Regional Hyper-Locals.. with Insight-driven Engagement.. Tailored to Their Regional Nuances and Local Cultures! Currently in charge of Mumbai-based Brand Strategies
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TOMORROW
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Mumbai, India
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Creative Director Copy
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Nov 2016 - Mar 2018
Conceiving ideas and bringing them to life! Conceiving ideas and bringing them to life!
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Freelance Writer
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2016 - 2018
Innovatively packaging each brand video and communication strategy Handling social media Contributing to project insights Innovatively packaging each brand video and communication strategy Handling social media Contributing to project insights
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Trinity Entertainment
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Brazil
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Freelance Writer
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2016 - 2018
Stage scripts, PR releases, social media packaging, website branding...and interactive content for brands like Mirchi BingeFest and Revital Stage scripts, PR releases, social media packaging, website branding...and interactive content for brands like Mirchi BingeFest and Revital
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Pandolin
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Mumbai Area, India
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Freelance Film Reviewer
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2012 - 2016
Binge-watching the best foreign and desi picks, attending red carpet events, interviewing renowned and upcoming film talent at The Mumbai Film Festival.... and writing all about it! Binge-watching the best foreign and desi picks, attending red carpet events, interviewing renowned and upcoming film talent at The Mumbai Film Festival.... and writing all about it!
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Creative Supervisor
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Jul 2014 - 2015
Creating IDEAs People WANT to Spend Time With.. Creating IDEAs People WANT to Spend Time With..
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JWT
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Mumbai
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Senior Copywriter
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2014 - 2014
Creating IDEAs People WANT to Spend Time With.. Creating IDEAs People WANT to Spend Time With..
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Copywriter
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Sep 2008 - 2014
Understanding that Creating an Idea is a LOT of Hard Work..! 🙈 Understanding that Creating an Idea is a LOT of Hard Work..! 🙈
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Bennett Coleman and Co. Ltd. (Times Group)
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India
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Newspaper Publishing
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700 & Above Employee
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Marketing Internship
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Mar 2005 - Jun 2005
Charged with Demographic Research and On-Ground Sales (Girgaum Belt) to aggressively promote Mumbai Mirror.. among the Non-English Speaking TG. Was Successful in Boosting Sales, People Skills and Observe Consumer Insights 1st Hand. Charged with Demographic Research and On-Ground Sales (Girgaum Belt) to aggressively promote Mumbai Mirror.. among the Non-English Speaking TG. Was Successful in Boosting Sales, People Skills and Observe Consumer Insights 1st Hand.
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White Light Post
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Thailand
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Movies, Videos, and Sound
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1 - 100 Employee
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Production Intern
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Mar 2003 - May 2003
Handled Casting for Ad Films and Scripts with On-Ground Auditions, Shoots, Production BTS Co-ordination, etc Handled Casting for Ad Films and Scripts with On-Ground Auditions, Shoots, Production BTS Co-ordination, etc
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Education
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2005 - 2008
JAI HIND COLLEGE, MUMBAI
Bachelor's Degree, Mass Communication/Media Studies -
2003 - 2005
JAI HIND COLLEGE, MUMBAI
Junior College, Arts -
1989 - 2003
Queen Mary School ICSE Mumbai
High School Diploma, ICSE
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