Aayush Vishwakarma

Performance Marketing Manager at LoveLocal
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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Manish Mishra

I am pleased to write this recommendation for Ayush Kumar, who is not only my best friend but also an excellent performance marketer. Ayush has a wealth of experience in the digital marketing space, and his expertise is evident in his ability to plan and execute successful campaigns. During his time as a performance marketer, Ayush planned 180 digital campaigns for GTM's activity to drive customer acquisition and engagement. He also analyzed customer cohorts and users' journeys to improve lead to customer conversion ratio as well as funnel optimization. Ayush managed a 10-member sales team and tracked their daily performance while creating a process to reduce TAT from lead generation to customer conversion. Ayush's ability to manage and nurture a community is exceptional. He managed and nurtured the 10,000 leads of the Thyroid Community on the app and WhatsApp group in coordination with the community team. He also planned and executed various marketing strategies such as push notifications, WhatsApp business, chatbot, email marketing, A/B testing, and automation to reduce the drop-off of users' lifecycle journey. Ayush's expertise in digital marketing is not limited to just community management. He created, executed, and optimized campaigns end to end on Facebook, Google, and App Install Ads to maximize ROAS in coordination with the design and content teams. He also drove and tracked KPIs like CAC, CPL, lead to customer conversion ratio, and ROI on a daily basis and prepared performance reports. Ayush's excellent performance marketing skills also extend to influencer marketing campaigns. He planned and executed end to end influencer marketing campaigns, which resulted in 32,000 views on a YouTube post. He also planned SEO strategies and performed detailed research on 50 keywords to improve organic traffic growth and conversion. In conclusion, Ayush Kumar is a talented performance marketer who is not afraid to take on challenging tasks. His exceptional ability to plan and execute successful digital marketing campaigns makes him an asset to any organization. I highly recommend Ayush to any potential employer looking for a performance marketer who can deliver results.

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Credentials

  • The Complete Digital Marketing Course - 12 Courses in 1
    Udemy
    Apr, 2020
    - Nov, 2024
  • Ultimate Google Ads / AdWords Course - Profit with PPC
    Udemy
    Jan, 2020
    - Nov, 2024
  • The Analytics Edge
    edX
    Dec, 2018
    - Nov, 2024
  • R Programming
    Coursera
    Jul, 2018
    - Nov, 2024
  • Marketing in a Digital World
    Coursera
    May, 2018
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Jan, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Jan, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jan, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Dec, 2019
    - Nov, 2024

Experience

    • India
    • Retail
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Mar 2023 - Present

    • India
    • Medical Practices
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Nov 2020 - Mar 2023

      • Planned digital campaigns for GTMs activity to drive customer acquisition and engagement • Planned and Executed Push Notification, WhatsApp Business, Chatbot, Email Marketing, A/B testing, and Automation to reduce drop-off of users’ lifecycle journey • Created, Executed and Optimized campaign end to end on Facebook, Google, and App Install Ads to maximize ROAS • Drive and track KPIs like CAC, CPL, Lead to Customer Conversion Ratio, and ROI on a daily basis and prepare performance… Show more • Planned digital campaigns for GTMs activity to drive customer acquisition and engagement • Planned and Executed Push Notification, WhatsApp Business, Chatbot, Email Marketing, A/B testing, and Automation to reduce drop-off of users’ lifecycle journey • Created, Executed and Optimized campaign end to end on Facebook, Google, and App Install Ads to maximize ROAS • Drive and track KPIs like CAC, CPL, Lead to Customer Conversion Ratio, and ROI on a daily basis and prepare performance reports • Planned SEO strategies and Performed detailed Keyword Research to improve organic traffic growth and conversion • Worked extensively on various tools: Hubspot, WebEngage, Leadsquared, Firebase, Google Analytics, Search Console, Facebook Ads, Google Ads, Google Tag Manager, Gupshup, Freshchat, and Intercom Show less • Planned digital campaigns for GTMs activity to drive customer acquisition and engagement • Planned and Executed Push Notification, WhatsApp Business, Chatbot, Email Marketing, A/B testing, and Automation to reduce drop-off of users’ lifecycle journey • Created, Executed and Optimized campaign end to end on Facebook, Google, and App Install Ads to maximize ROAS • Drive and track KPIs like CAC, CPL, Lead to Customer Conversion Ratio, and ROI on a daily basis and prepare performance… Show more • Planned digital campaigns for GTMs activity to drive customer acquisition and engagement • Planned and Executed Push Notification, WhatsApp Business, Chatbot, Email Marketing, A/B testing, and Automation to reduce drop-off of users’ lifecycle journey • Created, Executed and Optimized campaign end to end on Facebook, Google, and App Install Ads to maximize ROAS • Drive and track KPIs like CAC, CPL, Lead to Customer Conversion Ratio, and ROI on a daily basis and prepare performance reports • Planned SEO strategies and Performed detailed Keyword Research to improve organic traffic growth and conversion • Worked extensively on various tools: Hubspot, WebEngage, Leadsquared, Firebase, Google Analytics, Search Console, Facebook Ads, Google Ads, Google Tag Manager, Gupshup, Freshchat, and Intercom Show less

    • India
    • Financial Services
    • 200 - 300 Employee
    • Operations Manager
      • Mar 2019 - Sep 2020

      • Managed and Lead the 15 members of the Operation Team • Disbursed amount of Rs 20 Crore within 1 month in coordination with Business, Credit and Account Department • Resolved Unrecognized deposit of Rs 4 Crore in coordination with 240 Field Branches • Cashback Incentive amount of Rs 3.5 Lakh disbursed to Client and Staff as per various Incentive Scheme • Performed Data Cleaning process of 3.5 Lakh Data for KPMG and EY audit by analyzing check list • Created MIS of 23000 Legal… Show more • Managed and Lead the 15 members of the Operation Team • Disbursed amount of Rs 20 Crore within 1 month in coordination with Business, Credit and Account Department • Resolved Unrecognized deposit of Rs 4 Crore in coordination with 240 Field Branches • Cashback Incentive amount of Rs 3.5 Lakh disbursed to Client and Staff as per various Incentive Scheme • Performed Data Cleaning process of 3.5 Lakh Data for KPMG and EY audit by analyzing check list • Created MIS of 23000 Legal Cases and 900 Fraud Cases to analyze business insights and identify new opportunities Show less • Managed and Lead the 15 members of the Operation Team • Disbursed amount of Rs 20 Crore within 1 month in coordination with Business, Credit and Account Department • Resolved Unrecognized deposit of Rs 4 Crore in coordination with 240 Field Branches • Cashback Incentive amount of Rs 3.5 Lakh disbursed to Client and Staff as per various Incentive Scheme • Performed Data Cleaning process of 3.5 Lakh Data for KPMG and EY audit by analyzing check list • Created MIS of 23000 Legal… Show more • Managed and Lead the 15 members of the Operation Team • Disbursed amount of Rs 20 Crore within 1 month in coordination with Business, Credit and Account Department • Resolved Unrecognized deposit of Rs 4 Crore in coordination with 240 Field Branches • Cashback Incentive amount of Rs 3.5 Lakh disbursed to Client and Staff as per various Incentive Scheme • Performed Data Cleaning process of 3.5 Lakh Data for KPMG and EY audit by analyzing check list • Created MIS of 23000 Legal Cases and 900 Fraud Cases to analyze business insights and identify new opportunities Show less

    • Summer Intern
      • Apr 2018 - May 2018

      • Analyzed market size and market trends by conducting Construction Industry Analysis • Identified Benefits, Core Competencies, Pricing and Revenue by conducting Competitive Analysis • Performed in depth Secondary Market Research to derive actionable insights for business growth • Analyzed market size and market trends by conducting Construction Industry Analysis • Identified Benefits, Core Competencies, Pricing and Revenue by conducting Competitive Analysis • Performed in depth Secondary Market Research to derive actionable insights for business growth

Education

  • Indian Institute of Management Kashipur
    Master of Business Administration - MBA
    2017 - 2019
  • Delhi University
    Bachelor of Arts - BA, Economics
    2013 - 2016

Community

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