HOD Digital Marketing

• Jan 2021 - Present

Growth Hacker - Digital Marketer Growth Hacker - Digital Marketer

Chief Marketing Officer

• Jan 2019 - Present

Chief Marketing Officer

• Aug 2019 - Dec 2021

Digital Marketing Director

• Nov 2018 - Dec 2021

Digital Marketing Manager

• Jan 2018 - Oct 2018

Project Manager

• Aug 2014 - Dec 2017

While working on client acquisition project, successfully completed software and work transitions and streamlined the work processes.• Increased client’s revenue by analyzing current strategies and replacing them with better ones.• While working on SI Project, implemented new work flow that increased the efficiency and helped clear the backlog within no time.• Developed, maintained and fostered effective relationships with clients, by providing update on projects and resolving any issues/concerns promptly to ensure their satisfaction• While working on Patient Billing Project, reduced statements cost 35% by implementing new processes and developing rules to block unnecessary consumption which helped save $9000 a month.• Collaborated with Sales, Marketing, R&D, Engineering and third party Vendors/Contractors in formulating project strategies and delivering customized systems/solutions to meet clients’ requirements.• Ensured smooth operations by creating work schedules for clients and complete with timeline.• Interviewed selected and recruited new employees and oriented them on company’s policies and quality control standards. • Conducted on-site meetings to discuss project progress with stakeholders and troubleshoot and resolve any issues/problems impeding smooth workflow or project deadlines • Collaborated in team sales presentations of high level technical complexities with strong emphasis on helping the sales team to win new contracts and/or increasing business with existing accounts• Worked directly with clients by helping them define new strategies to increase their business. • Reduced email traffic 10% by implementing new strategies and conducting trainings within the organization.• Shifted manual user workload to electronic submissions 50% by developing a new software module. • Conducted trainings for end users for all new developments in every project.• Performed Internal ISO Audit of different departments and wrote new SOPs to improve processes.

Marketing Manager

• Feb 2011 - Aug 2014

Recruited to expand B2C and B2B market to provide Internet Services in Abbottabad region. Given fullaccountability for planning and executing regional sales strategy, identifying and capturing key markets and establishing a competitive market position.Boosted B2C and B2B sales 70% and 55% respectively in the first year of employment after redefiningtarget market and developing comprehensive market positioning, branding and pricing strategy. Improved brand awareness 43% within first year by conceiving and managing low cost and highlytargeted marketing campaigns. Combined Direct mail and email campaigns with educational briefingsto effectively position the brand with the target audience.

Co-Founder

• Jun 2008 - Aug 2011

Cofounded, funded and managed all aspects of this successful software development firm. Initiallytargeted small businesses than expanded target market to educational institutes and captured FGschools of KPK and Punjab provinces and provided them with need based custom standaloneapplication for more than 200 clients in first year. Grew the business from one person home based business to a successful venture withrevenues of Rs. 3.5 million in first year, 8 employees and a loyal customer base. Achieved closing rate of more than 90% on sales by employing consultative approach to sales. Established reputation for customer service excellence by going over and above to customizeproducts to meet client needs and by delivering on all commitments.

Team Lead

• Jan 2008 - Dec 2008

Team Management, Setting Individual and Team Targets, Making sure all targets are met within time. Team Management, Setting Individual and Team Targets, Making sure all targets are met within time.