Aastha Mehta

Digital Marketing Associate at La Elegancia International LLP
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Location
Delhi, India, IN

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Ishu Luthra

She consistently exceeded her targets and played a critical role in making our social media presence better. Her dedication, positive attitude, and ability to strategize, execute and optimize social media campaigns make her a valuable asset to any organization.

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Credentials

  • Linkedin Marketing,Lead Generation & B2B Sales for Linkedin
    Udemy
    May, 2022
    - Sep, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2021
    - Sep, 2024
  • Digital Marketing Masterclass -23 courses in 1
    Udemy
    Feb, 2021
    - Sep, 2024
  • Digital Marketing Fundamentals - Acronyms and Abbreviations
    Udemy
    Mar, 2020
    - Sep, 2024
  • Facebook Ads 101. Complete Facebook Ads & Marketing Course
    Udemy
    Sep, 2019
    - Sep, 2024
  • Social Media Marketing Course -The Step by Step Guide
    Udemy
    Sep, 2019
    - Sep, 2024
  • Free Digital Marketing Basics Course
    Udemy
    Jul, 2019
    - Sep, 2024
  • Social Media Marketing Certification Course
    HubSpot Academy
    Apr, 2021
    - Sep, 2024
  • Digital Advertising
    HubSpot Academy
    Apr, 2021
    - Sep, 2024
  • FRANKFINN DIPLOMA COURSE IN HOSPITALITY, TRAVEL AND CUSTOMER SERVICE
    Frankfinn Airhostess Training Institute
  • Galileo GDS Basic & Advance Certification Course
    Frankfinn Airhostess Training Institute

Experience

    • India
    • Consumer Goods
    • 1 - 100 Employee
    • Digital Marketing Associate
      • May 2023 - Oct 2023

      ● Oversaw collaborations with social media influencers and YouTube creators, handling budgets and content. ● Managed the budget and schedule for digital ads on platforms like Facebook, Instagram, Google, and WhatsApp. ● Came up with social media strategies, including posts, images, and interactive activities like giveaways and polls. ● Strategizing and leading marketing activities for the brand’s e-commerce business ● Made sure our products were listed and regularly checked how… Show more ● Oversaw collaborations with social media influencers and YouTube creators, handling budgets and content. ● Managed the budget and schedule for digital ads on platforms like Facebook, Instagram, Google, and WhatsApp. ● Came up with social media strategies, including posts, images, and interactive activities like giveaways and polls. ● Strategizing and leading marketing activities for the brand’s e-commerce business ● Made sure our products were listed and regularly checked how visible they were on these marketplaces. Show less ● Oversaw collaborations with social media influencers and YouTube creators, handling budgets and content. ● Managed the budget and schedule for digital ads on platforms like Facebook, Instagram, Google, and WhatsApp. ● Came up with social media strategies, including posts, images, and interactive activities like giveaways and polls. ● Strategizing and leading marketing activities for the brand’s e-commerce business ● Made sure our products were listed and regularly checked how… Show more ● Oversaw collaborations with social media influencers and YouTube creators, handling budgets and content. ● Managed the budget and schedule for digital ads on platforms like Facebook, Instagram, Google, and WhatsApp. ● Came up with social media strategies, including posts, images, and interactive activities like giveaways and polls. ● Strategizing and leading marketing activities for the brand’s e-commerce business ● Made sure our products were listed and regularly checked how visible they were on these marketplaces. Show less

    • India
    • Food Production
    • 1 - 100 Employee
    • Digital marketer
      • Sep 2022 - Apr 2023

      ● Planning, Designing & Executing Posts On Company's & Other Client's Social Media Handles ● Defined and tracked campaign effectiveness and adjusted strategies accordingly. ● Creating social media progress report. ● Working for different clients ● Planning, Designing & Executing Posts On Company's & Other Client's Social Media Handles ● Defined and tracked campaign effectiveness and adjusted strategies accordingly. ● Creating social media progress report. ● Working for different clients

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media Executive
      • May 2021 - Sep 2022

      ● Planning & Execution of posts on company's Social Media Handles ● Analyze results to recommend changes ● Implemented Ads campaigns and increased page growth by 140% in the period of 6 months ● Implementing new formats and strategies for 6 months ● Planning & Execution of posts on company's Social Media Handles ● Analyze results to recommend changes ● Implemented Ads campaigns and increased page growth by 140% in the period of 6 months ● Implementing new formats and strategies for 6 months

    • India
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Apr 2021 - May 2021
    • United States
    • Cosmetics
    • Social Media Marketing Intern
      • Mar 2021 - Mar 2021
    • India
    • Food & Beverages
    • 1 - 100 Employee
    • Guest Relation Manager
      • May 2019 - Sep 2020

    • Guest Relation Executive
      • Apr 2018 - May 2019

      * Developed a series of guest relation initiatives that resulted in a dramatic increase in return guests * Worked with the staff management to develop better ways to deliver services to guests throughout the day. * Review and check SMS marketing campaigns prior to sending * Managing Social Media Channels * Handling Grievances of Guests Over Social Media & Other Channels like Zomato & Easy Diner

    • BANQUET SALES EXECUTIVE
      • Oct 2017 - Apr 2018

      * Responsible for developing guest relations metrics that were used to gauge employee performance. * Responsible for maintaining a quality staff of guest relations personnel. * Responsible for developing guest relations metrics that were used to gauge employee performance. * Responsible for maintaining a quality staff of guest relations personnel.

Education

  • Delhi University
    Bachelor of Arts - BA, English Language and Literature/Letters
    2017 - 2020
  • Kullu Science School
    Medical
    2014 - 2016

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