Experience

Abbott Lyon

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Creative Content Executive

  • Jun 2022 - Present



Aequem

• United Kingdom
• Retail
• 1 - 100 Employee

• Brand Coordinator

  • Jul 2021 - Oct 2021

  In this role, I was accountable for overseeing end-to-end operations pertaining to website management, formulation of marketing collaterals, development of graphic creatives for product launches, and inventory control, for the online apparel brand that promotes sustainable fashion. I liaised with the senior management and internal team members to develop strategic plans, explore innovative branding techniques, institute latest social media marketing practices, and align communication as per brand guidelines and intended perception. Here, I worked closely with the Founder to support entire gamut of operations for effective branding & communication. Some of my significant accomplishments here have been: ► Proved instrumental in significantly enhancing organization’s efficiency; I streamlined files and SEO descriptions to align messages, curtail ambiguity, and avert redundancy. I collaborated with the digital media team to formulate cohesive promotional and creative campaigns for the website and developed scalable collaterals and templates backed by deft skills in graphic design. ► Aligned inventory of existing brands and Shopify visual uploads; I ensured updated stock levels, information, pricing, and promotional discounts, seeking information from relevant sources in case of gaps. Successfully identifying and reporting errors on Shopify, I also volunteered to coordinate timely resolution of technical glitches impacting upload of thousands of products. Show less



Untung

• Bengaluru, Karnataka, India

• Textile Designer

  • Jul 2020 - Apr 2021

  Responsible for creating & amending textile designs, conducting market research to identify new business opportunities, formulating innovative design concepts, and developing effective marketing content, in this role, I proved instrumental in enhancing and materializing the organization’s vision and developing an impactful story for the young Indo-western womenswear brand. At Untung, I averted financial losses by recommending weekly assortment of inventory, ensured fresh & updated stock, and streamlined identification process. Some of my significant accomplishments here have been: ► Ensured timely development and delivery of 4 prints and silhouettes for Diwali’s festive season; I conducted market research, assessed client’s requirements, developed mood boards & surface prints, and sourced fabric from vendors. ► Explored ideas to develop embroidered masks and silhouettes for the brand, subsequently extrapolated to denim jackets. Developed impactful graphics for promotion on social media platforms according to existing trends; I played a pivotal role in significantly improving sales of masks and embroidered products. I ensured customer satisfaction backed by a wide range of garments to choose from. ► I went above & beyond to create logo, visiting cards, and letterheads for branding of Grapevine Studio – parent company of Untung, analyzing existing trends to develop impressive styles. Show less



Neter Living

• Mumbai, Maharashtra, India

• Product Designer

  • Nov 2019 - May 2020

  In this role, I supported a Rug Designing project entailing weaving of floor rugs in Rajasthan, using natural dyes. I collaborated with diverse stakeholders to ensure high-quality and timely completion of the project. Additionally, I proved instrumental in establishing robust partnerships between the brand and artisans while leading a project aimed at developing goat leather lamp shades. This entailed liaising with the artisans to understand the craft and further develop the product, explored design trends, and analyzed consumer trends. I also developed innovative products made from bamboo; honing skills in research, photography, illustration, stakeholder management, and professional networking. My contribution also includes streamlining processes for documentation & information sharing and for conducting one-on-one or group meetings with internal & external stakeholders. Show less



ARVIND MILLS, INDIA

• Textile Manufacturing
• 100 - 200 Employee

• Textile Designer

  • Apr 2018 - Jun 2018

  As an Intern, I gained in-depth exposure in inventory management, mood boards’ development, creation of surface prints, market research, and requirements’ analysis. I honed my technical and tactical skills with respect to time management, corporate work culture, research & analysis, and software management. As an Intern, I gained in-depth exposure in inventory management, mood boards’ development, creation of surface prints, market research, and requirements’ analysis. I honed my technical and tactical skills with respect to time management, corporate work culture, research & analysis, and software management.