Alexey Astafiev
Deputy Chief Executive Officer for Strategy and Analysis at OK.RU- Claim this Profile
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Bio
Oleg Dorozhok
To everyone who is looking for a strong and mature web/digital analyst: I'd like to recommend Alexey for any role related to numbers, data analysis, tools, finding the insights etc. I worked closely with Alexey for more than a year and I'm fully confident in his really high professionalism in all those areas. On top of that I must say that Alexey is undoubtedly a very good team player and cross-group collaborator who can easily present results in front of a difficult audience of either internal or external stakeholders :) If you'll take Alexey, you will definetely strenghten your company digital capabilities!
Oleg Dorozhok
To everyone who is looking for a strong and mature web/digital analyst: I'd like to recommend Alexey for any role related to numbers, data analysis, tools, finding the insights etc. I worked closely with Alexey for more than a year and I'm fully confident in his really high professionalism in all those areas. On top of that I must say that Alexey is undoubtedly a very good team player and cross-group collaborator who can easily present results in front of a difficult audience of either internal or external stakeholders :) If you'll take Alexey, you will definetely strenghten your company digital capabilities!
Oleg Dorozhok
To everyone who is looking for a strong and mature web/digital analyst: I'd like to recommend Alexey for any role related to numbers, data analysis, tools, finding the insights etc. I worked closely with Alexey for more than a year and I'm fully confident in his really high professionalism in all those areas. On top of that I must say that Alexey is undoubtedly a very good team player and cross-group collaborator who can easily present results in front of a difficult audience of either internal or external stakeholders :) If you'll take Alexey, you will definetely strenghten your company digital capabilities!
Oleg Dorozhok
To everyone who is looking for a strong and mature web/digital analyst: I'd like to recommend Alexey for any role related to numbers, data analysis, tools, finding the insights etc. I worked closely with Alexey for more than a year and I'm fully confident in his really high professionalism in all those areas. On top of that I must say that Alexey is undoubtedly a very good team player and cross-group collaborator who can easily present results in front of a difficult audience of either internal or external stakeholders :) If you'll take Alexey, you will definetely strenghten your company digital capabilities!
Experience
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OK.RU
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Russian Federation
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Technology, Information and Internet
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100 - 200 Employee
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Deputy Chief Executive Officer for Strategy and Analysis
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Feb 2018 - Present
OK.RU (Odnoklassniki.ru) is the first social network in Russia and the second largest now, an entertainment platform with music, games and video with 50M+ monthly users.
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Head of Research and Analytics
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Jul 2014 - Present
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Mail.ru Group
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Russian Federation
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Software Development
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700 & Above Employee
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Head of Research and Analytics
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Sep 2010 - Jul 2014
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Web Analyst
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Apr 2009 - Oct 2010
- Analyze data from web analytics tools and create customized reports calculating key performance indicators, primary metrics, and trends in website optimization, and write analysis that includes action items for improving performance of KPI’s and identifying key levers to grow the business.- Identify measurement strategies and metrics to measure goals.- Identify tracking and reporting gaps and develop solutions that enable team to meet business goals.- Perform holistic, complex pan website analyses that incorporate multiple sources of data and include insights and recommendations (Excel, BI tools, clickstream analytics and qualitative data).- Gather multi-data sources from several tools in one dashboard.- Manage direct relationship with Web Analytic vendors.
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Marketing Data Analyst
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Aug 2007 - Apr 2009
- Develop, review, maintain and report on scorecards for key business processes.- Negotiate with other groups within Microsoft to achieve co-ordinated and streamlined cross-group scorecard management and supporting processes.- Provide metrics for the Rhythm of the Business Process.- Development of unique advanced analysis methods to drive insight and effectiveness of marketing activities.- Drive tests and determine methodology to measure marketing return-on-investment.- Interpret complex data sets and translate them into executive insights.- Create and deliver effective, persuasive verbal and written presentations to business managers, executives and marketing colleagues.
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OOO "ИНЭК-АС"
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IT Services and IT Consulting
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1 - 100 Employee
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Research Projects Manager -> Marketing Lead
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Apr 2005 - Jun 2007
- Developing program of separate products and services promotion, INEC Group`s regional promotion concept;- current marketing support of separate directions (IT, consulting): monitoring markets, analyzing competitive environment, SWOT-analysis, positioning.- Organizing and carrying out a full cycle of marketing researches for external customers and divisions of the Group;- processing, analyzing primary (quantitative and qualitative) and secondary data - statistical analysis (mainly SPSS), writing reports, plans, developing techniques, presentations;- forming new marketing division - organizational structure, budget, services, positioning strategy.
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Project Manager -> Head
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Jan 2004 - Aug 2005
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Analyst (freelance)
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Jun 2003 - Mar 2004
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Personal Assistant to Agency Head Deputy
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May 2003 - Sep 2003
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Education
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2001 - 2006
Государственный Университет - Высшая Школа Экономики
Bachelor, Sociology -
2007 -
Государственный Университет - Высшая Школа Экономики
Master, Sociology
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