Aashiq Siddik

Digital Marketing Specialist at Everything Optical (Team ETO)
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA

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Bio

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Experience

    • Canada
    • Wholesale Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2023 - Present

      •Strategize, build, and deploy targeted email marketing campaigns. •Manage e-commerce website development by coordinating with developers. •Update content on the website, social channels, and emails and ensure the user-focused design is maintained. •Establish KPIs and benchmarks to track performance across social email channels and email marketing activities. •Develop and maintain a showcase website for the parent company on Wix. •Provide design for print and any other design requirements using the abode suite of applications. •Develop and design content for digital media channels. •Work with management to develop marketing strategies for new products and service offerings. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Feb 2022 - Present

      •Assist customers in locating products, providing details on products, and guidance for customers that are new to DIY projects within the Kitchen and Bath department. •Ensure the department is adequately stocked and replenish any products that are not in the product homes. •Complete a report of any products that are low or not in stock and present it to the department supervisor to ensure products are re-ordered. •Trained and licensed to operate reach truck and order picker (in-store machines) to unload overhead palletized merchandise as well as products too heavy to bring down on a ladder respectively. •Make sure safety standards are kept and report any issues to the manager on duty at the time. •Assist in the sales of The Home Depot credit services as well as generate leads to The Home Depot financing and other expended service offering. Show less

    • Digital Marketing Executive
      • Feb 2020 - Nov 2021

      Working in this capacity, I contributed to the business in the following ways: •Contributed to business strategy formulation by actively participating in brainstorming sessions alongside both managing partners. •Liaise between freelancers and clients to ensure client needs are met when developing marketing material for client campaigns. •Develop monthly content, including graphic design using Adobe suite of applications, and maintain social media handles for multiple internal and client brands. •Improved client's digital popularity in terms of likes and follows on multiple social platforms using organic growth strategies as well as advertising strategies. •Ideation and execution of internal marketing campaigns on multiple digital channels including email marketing software (Mailchimp, Constant Contact). •Provided monthly client performance reviews using analytics provided on respective digital platforms Contributed to client web-development projects by filling in the project manager role as well as SEO implementation, page content creation, and addition, and design creation (WordPress, Wix). •Signed 4 new clients for a software solution through email marketing initiatives. Show less

    • Sri Lanka
    • Advertising Services
    • 1 - 100 Employee
    • Digital Content Specialist
      • May 2019 - Jan 2020

      •Ideation and creation of digital content for client social media handles. •Manage client digital platforms and provide monthly performance reports with comparison to the industry. •Provide English translation and approve copy on video scripts and print material. •Actively participate in brainstorms for client creative campaign ideations. •Create blog content for organization website resulting in 500+ unique views on average per blog. •Provided hosting services to an agency client in the wheat flour industry for a sub-brand focused on food reviews and recipes (link attached). Show less

    • Sri Lanka
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Trainee
      • Sep 2018 - Apr 2019

      •Develop content and guide graphics team on content creation. •Manage multiple clients' social media accounts including content publishing, community management, and monthly reporting. •Proposed multiple campaigns to clients outside of retainer to increase organization revenue. •Actively involved with the creative team for campaign ideation in organization sales efforts. •Develop content and guide graphics team on content creation. •Manage multiple clients' social media accounts including content publishing, community management, and monthly reporting. •Proposed multiple campaigns to clients outside of retainer to increase organization revenue. •Actively involved with the creative team for campaign ideation in organization sales efforts.

    • Customer Service Executive
      • Jan 2017 - Sep 2018

      •Multi-task between in-bound and out-bound calls as well as manage email queues. •Communicate with potential clients interested in purchasing property and ensure that they are matched with the right agent to find their potential new property. •Negotiate with clients and agents to accommodate both parties' availability to set up property showings. •Maintain client integrity in situations where it may be compromised by finding new ways to solve the problem. •Ensure customer satisfaction throughout the entire customer journey. Show less

Education

  • Humber College
    Ontario Graduate Certificate, Global Business Management
    2021 - 2023
  • University of Wales
    Bachelor of Science - BS, Business Management
    2015 - 2019
  • D. S. Senanayake College
    G.C.E. Advanced Level Certificate, Commerce Stream
    2002 - 2015

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