Experience

Tech Unicorn

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Designer

  • Feb 2022 - Present

  Dubai, United Arab Emirates Unicorn Case Management (UCM): Spearheaded the design and implementation of a smart case management solution. My role involved leading a design team and collaborating with cross-functional stakeholders in order to gather in-depth insights and translate complex legal workflows into intuitive and user-friendly interfaces, enhancing productivity and efficiency for legal professionals. Thereby revolutionizing case management systems as we know it. Unicorn Digital Courtroom (UDC):… Show more Unicorn Case Management (UCM): Spearheaded the design and implementation of a smart case management solution. My role involved leading a design team and collaborating with cross-functional stakeholders in order to gather in-depth insights and translate complex legal workflows into intuitive and user-friendly interfaces, enhancing productivity and efficiency for legal professionals. Thereby revolutionizing case management systems as we know it. Unicorn Digital Courtroom (UDC): Successfully led the design efforts of a digital justice solution, a transformative system adopted and currently being used by the Los Angeles Superior Court for their cases/hearings. This platform empowers courts, hearing boards, and government agencies to conduct seamless online sessions with customized controls and cutting-edge features Global Application Design for Microsoft Teams: Oversaw the design and implementation of applications within Microsoft Teams, catering to international clients, including FIFA. Projects like Botcast, ID8, and RISE have significantly enhanced client digital interactions and operational efficiencies. User-Centric Research & Design: Conducted insightful user research to inform design decisions and user flows, ensuring designs are intuitive and meet end-user needs. This approach has been pivotal in developing user-friendly and functional designs. Prototyping & Usability Testing: Employed tools such as Figma for prototyping and testing, focusing on usability and effectiveness. This rigorous testing, both pre and post development, has been key in refining user experiences and maintaining high usability standards. Cross-Functional Team Collaboration: Collaborated effectively with developers, project managers, and business stakeholders to ensure design feasibility and alignment with business goals. This synergy has been crucial in integrating design with technical implementation and business strategy.

• Graphic & UI/UX Designer

  • Nov 2021 - Jan 2022

  Dubai, United Arab Emirates - Designed creatives for marketing campaigns for a wide variety of clients, including banks and restaurants. This involved conceptualizing and executing designs for social media posts, motion graphics, and video advertisements, with the goal of promoting the products and services of these clients and driving engagement. - Led the design efforts on a variety of apps that were integrated within Microsoft Teams, including Botcast, ID8, RISE, and a Reception Manager app. This involved… Show more - Designed creatives for marketing campaigns for a wide variety of clients, including banks and restaurants. This involved conceptualizing and executing designs for social media posts, motion graphics, and video advertisements, with the goal of promoting the products and services of these clients and driving engagement. - Led the design efforts on a variety of apps that were integrated within Microsoft Teams, including Botcast, ID8, RISE, and a Reception Manager app. This involved designing the user interface and experience while emphasizing on a user-centric design process.



SchemaZone

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• UI/UX Designer

  • Oct 2021 - Nov 2021

  Toronto, Ontario, Canada - Successfully completed industry training and internship at Reach Academy, a prominent Canadian academy, and SchemaZone, a leading Canadian company, earning both an Industry Training Certificate and an Internship Certificate. - Gained valuable hands-on experience by working on real business tasks and projects for SchemaZone and its sister companies, including designing an e-commerce store that involved conducting user research, building user personas, empathy maps, wireframes… Show more - Successfully completed industry training and internship at Reach Academy, a prominent Canadian academy, and SchemaZone, a leading Canadian company, earning both an Industry Training Certificate and an Internship Certificate. - Gained valuable hands-on experience by working on real business tasks and projects for SchemaZone and its sister companies, including designing an e-commerce store that involved conducting user research, building user personas, empathy maps, wireframes, prototypes, and high-fidelity designs. - Engaged in enriching lectures and presentations delivered by experienced industry professionals, enhancing design knowledge and skills. - Completed the comprehensive training program with close supervision and guidance from a dedicated mentor, leading to significant growth in design abilities. - Earned credits equivalent to 1 credit hour of a university course, attesting to the program's substantive nature. Show less



Irthi Contemporary Crafts Council

• United Arab Emirates
• Civic and Social Organizations
• 1 - 100 Employee

• Service Design

  • Aug 2020 - Jan 2021

  United Arab Emirates Digitalizing Sustainable Trade in Emirati Perfumery: Played a key role in a 5-member team, designing a system to revolutionize the trade of Emirati perfumery through sustainable practices. This involved the creation of a supply chain management application leveraging blockchain and smart contracts. In-depth Research and Insight Gathering: Conducted comprehensive quantitative and qualitative research, collecting vital data on users, competitors, and the market. This research was… Show more Digitalizing Sustainable Trade in Emirati Perfumery: Played a key role in a 5-member team, designing a system to revolutionize the trade of Emirati perfumery through sustainable practices. This involved the creation of a supply chain management application leveraging blockchain and smart contracts. In-depth Research and Insight Gathering: Conducted comprehensive quantitative and qualitative research, collecting vital data on users, competitors, and the market. This research was instrumental in identifying key value propositions and informing the application design. Innovative Application Design: Led the design process of the application, focusing on user-centric and market-aligned features. The design effectively addressed the unique needs of the Emirati perfumery trade, setting new standards in the industry. Effective Presentation and Collaboration: Successfully presented and proposed the system to IRTHI, leading to positive feedback and an agreement on collaboration for implementation. This achievement underscored the project's relevance and potential impact on the industry. Show less



Intercell Advertising

• Digital Content Creator

  • Jul 2020 - Aug 2020

  Dubai, United Arab Emirates Specialized in creating digital content for various company clients, ranging from brands to individuals. This included content specialized for social media platforms like Instagram and Facebook, as well as ad campaigns that included videos and motion graphics.



Magic Touch

• Advertising Services
• 1 - 100 Employee

• Intern

  • Apr 2015 - May 2015

  Dubai, United Arab Emirates Interned at the Magic Touch LLC, an advertising and marketing agency, where I was positioned in the marketing and sales department. Some of my roles included meeting potential and current clients of the company as well as assisting in designing and printing company deliverables. .