Experience

IFFCO iMandi

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Coordinator

  • Jul 2017 - Present

  A startup creating the one-stop-shop as a digital platform for farmers • Worked with the product team to conceptualize the features of the app and roll them out phase wise• Designed wireframes using Balsamiq and Sketch for the initial mockups of the iMandi mobile app• Created and managed the brand’s Facebook, Twitter and Instagram pages by developing and scheduling content using Hootsuite• Worked with translators to oversee content delivery in 8 languages• Assisted in organizing regional events to roll out the iMandi app• Generated visual content and event coverage as required• Managed customer service for all aspects of online community management such as product issues and feedback, issues with social tools in a timely manners and developed FAQs • Wrote copy for video tutorials on Youtube, entertainment and content delivered on the app



Frontier Marketing Network LLP

• Marketing Executive

  • Aug 2016 - Jul 2017

  A direct marketing company channelling sales for a new brand of health supplements and personal care products• Documented the requirement and process flows to launch a responsive e-commerce website for the brand Amata• Designed and managed promotional posts and responses on Facebook and Whatsapp and managed Youtube live streaming• Tracked order status and assisted with customer support to ensure smooth customer experience using Shiprocket• Liaised with graphic designers to create the logo and packaging for 28 SKUs, helped with directing the product photoshoot and designed the product catalogue• Managed bulk email and SMS marketing to the network of distributors



Condé Nast India

• India
• Book and Periodical Publishing
• 200 - 300 Employee

• Editorial Intern

  • Feb 2016 - May 2016



LAKME FASHION WEEK LIMITED

• United Kingdom
• 1 - 100 Employee

• Fashion Intern

  • Jul 2015 - Sep 2015