Experience

Propllr PR and Content Marketing

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Client Success Manager

  • Mar 2022 - Present



JDI (Jones-Dilworth, Inc.)

• United States
• Advertising Services
• 1 - 100 Employee

• Director

  • Aug 2021 - Feb 2022

  -Build relationships with key media contacts and identify opportunities to proactively pitch and secure stories with top-tier/ trade media outlets. -Develop and implement effective PR and marketing strategies aligning with start-up clients' needs for successful launch cycles. -Provide guidance and counsel to ensure synchronization of company initiatives with messaging to external audiences (press, customers, investors, etc). -Execute comprehensive brand management across business units and coordinating with marketing channels (website, social media, collateral, etc.).



Government of the District of Columbia

• United States
• 300 - 400 Employee

• Public Affairs Specialist

  • Jun 2018 - Jul 2021

  -Curate series of promotions, culminating in the oversight of web copy division and creative team. -Create concept and copy for direct mail campaigns and marketing collateral for diverse stakeholders and projects. -Manage paid media aspects including working with creative and copy development, campaign set up, budget/bid management, A/B testing, reporting and optimization -Collaborated with Mayor Muriel Bowser's office to develop and execute the media campaign to launch the 2019 Safe Cannabis Act through all forms of media. -Composed and designed application winning the agency the National Agency of the Year award from the National Liquor Law Enforcement Association. -Increased organic traffic by over 18% across webpages through restructuring sitemaps, changing landing page URLs, keywords research backlinks and other SEO best practices



Silverline Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Mar 2017 - Jun 2018

  -Developed client content, including press releases, media pitches, website copy and other digital content for NASDAQ traded companies and events. -Tailored and implemented marketing and promotional directives, secured media opportunities and elevated executive leadership visibility for energy and emerging tech companies. -Developed and implemented measures and programs by effectively using various communication tactics to achieve KPIs (trade-shows, advertising, public relations, events, promotions, direct mail, brochures, internet, etc.)



Smart Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Media Assistant

  • Nov 2015 - Feb 2017

  -Resolved all placement discrepancies and generated make-goods to keep contracted buys cost-effective and efficient -Collaborated with internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations. -Track daily buy patterns for all stations in order to send current trends to a Senior Media Buyer. -Resolved all placement discrepancies and generated make-goods to keep contracted buys cost-effective and efficient -Collaborated with internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations. -Track daily buy patterns for all stations in order to send current trends to a Senior Media Buyer.



Green Buzz Agency

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing and Public Relations Intern

  • Aug 2015 - Nov 2015

  -Managed social media planning for the execution of marketing strategies and community management. -Develop partnerships and special events to provide effective branding support. -Researched for business production development -Managed social media planning for the execution of marketing strategies and community management. -Develop partnerships and special events to provide effective branding support. -Researched for business production development



Quinnipiac University

• United States
• Higher Education
• 700 & Above Employee

• Public Affairs Intern

  • Jul 2014 - May 2015

  -Developed and published press releases -Research on various topics relating to the university -Recorded media hits -Developed and published press releases -Research on various topics relating to the university -Recorded media hits



Inova Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Public Relations Intern

  • Jun 2013 - Aug 2013

  -Developed and published press releases -Organized and maintained filling system -Worked with media in regards to health issues -Research on various health related topics -Developed and published press releases -Organized and maintained filling system -Worked with media in regards to health issues -Research on various health related topics



Q30 Television

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Promotions Director

  • Sep 2012 - May 2013

  -Plan and prepare promotional material to increase awareness of products or services Coordinate social media (Facebook, Twitter, etc.) -Plan and prepare promotional material to increase awareness of products or services Coordinate social media (Facebook, Twitter, etc.)



U.S. Department of Transportation

• United States
• Truck Transportation
• 700 & Above Employee

• Intern

  • May 2009 - Nov 2012

  -Assisted Head of Infrastructure and Innovations -Attended meetings regarding building grants, innovations, etc. -Planned events -Organized and maintained filing system -Assisted Head of Infrastructure and Innovations -Attended meetings regarding building grants, innovations, etc. -Planned events -Organized and maintained filing system