Analytics Engineer

• Feb 2023 - Present

Digital Data Platform Analyst

• Sep 2020 - Feb 2023

Digital Marketing Consultant

• Feb 2020 - Sep 2020

Working hand in hand with small to medium-size businesses, as well as contracting for digital and social media agencies, I design, plan, implement, and optimize strategic digital marketing initiatives. I specialize in identifying and mitigating poor data hygiene by utilizing custom tag management and serverless automation middleware to build critical data pipelines that ultimately drive conversions. Once the most valuable data is populating the database or CRM, I bring it to life with interactive dashboards and put that story into action with custom alerts and multichannel marketing automation. Specific skills include Google Tag Manager, Google Analytics, Google Data Studio, Tableau, Salesforce, Email Marketing, Drip Campaigns, Paid Search, Retargeting, UX/UI, Customer Journey Mapping, ActiveCampaign, Zapier, Webhooks, custom API, Autopilot, custom JavaScript, HTML, MailChimp, Acuity Scheduling, OPERA Cloud Property Management, Credit Repair Cloud, Squarespace, Weebly Show less

Digital Data Analyst

• Aug 2018 - Apr 2020

At Serenbe, not only do I cleanse, integrate and automate the data coming in from multiple sources and business verticals, but I am building a sustainable data architecture that enables confident KPI optimization and sets benchmarks for profitable future investment in marketing, process improvement, or project management. At Serenbe, not only do I cleanse, integrate and automate the data coming in from multiple sources and business verticals, but I am building a sustainable data architecture that enables confident KPI optimization and sets benchmarks for profitable future investment in marketing, process improvement, or project management.

Data Analyst

• Nov 2015 - Aug 2017

Applied statistics and SQL programming to expand reporting and performance optimization capabilities for the Marketing Analytics team.

Pricing Analyst I/II

• Jul 2014 - Nov 2015

Designed and built extensive forecasting models utilized by multiple business units.Performed ad hoc and regular analyses of pricing strategy.Received promotion within one year.

Algorithmic Media Analyst Intern

• May 2014 - Jul 2014

Prepared and maintained client-facing documents. Supported digital marketing optimization team. Prepared and maintained client-facing documents. Supported digital marketing optimization team.

Tutor

• Jan 2014 - Jul 2014

Specialized in statistics and economics. Specialized in statistics and economics.

Junior Tutor

• Aug 2013 - Dec 2013

Intern

• May 2013 - Aug 2013