Aaron Peterson
Executive Vice President, Marketing at Zander Insurance- Claim this Profile
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Experience
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Zander Insurance
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United States
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Insurance
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100 - 200 Employee
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Executive Vice President, Marketing
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Feb 2021 - Present
Nashville, Tennessee, United States
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General Manager, Law Scout
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Jan 2017 - Jan 2021
Denver, CO As the General Manager - Law Scout, I am responsible for the overall direction and the management of daily operations for the Law Scout division of Diablo Media. These operations include: the setting of goals and objectives, the maintenance and development of key partner relationships, determining staffing requirements, the hiring and training of new staff, evaluating and improving processes and products, reviewing key performance data, and collaborating with financial and technical resources… Show more As the General Manager - Law Scout, I am responsible for the overall direction and the management of daily operations for the Law Scout division of Diablo Media. These operations include: the setting of goals and objectives, the maintenance and development of key partner relationships, determining staffing requirements, the hiring and training of new staff, evaluating and improving processes and products, reviewing key performance data, and collaborating with financial and technical resources to achieve objectives. About Diablo Media: Diablo Media is a global performance marketing firm that handles a range of clients from big brands, all the way down to the individual affiliate marketer. Established in 2006, we’ve been recognized by Inc. 5000 as one of the fastest growing companies in 2012 and have managed to sustain that growth ever since.
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VP of Sales and Business Development
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Jan 2012 - Jan 2017
Greater Denver Area As the VP of Sales and Business Development, I was responsible for the strategic direction, planning, and execution of our sales teams including advertiser account managers, affiliate managers, and the Diablo Global team. It was my job to know what we are doing, how we are doing it, what we should be doing more of, and what we should be doing in the future to support sustainable revenue and growth.
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Law Scout
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United States
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Legal Services
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General Manager
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Jan 2017 - Jan 2021
Denver, CO
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Tree.com
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Peru
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Wholesale
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1 - 100 Employee
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Senior Director, Integrated Marketing
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Nov 2010 - Dec 2011
Greater Nashville Area, TN As the Senior Director of Integrated Marketing I was responsible for all direct marketing efforts of Tree.com related to the DoneRight brand of home service marketing products. I worked to drive cost-effective calls and leads that resulted in sales and revenue growth for our clients.
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Director of Marketing
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Jan 2010 - Nov 2010
Greater Nashville Area, TN As the Director of Marketing for Marathon Data Systems I was responsible for the development of lead generation products. I not only built and managed the direct marketing campaigns, but I worked hand-in-hand with Sales to meet clients, determine their needs, and deliver leads that helped them reach their business goals.
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Hometown Quotes
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United States
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Insurance
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1 - 100 Employee
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Vice President, Marketing
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Apr 2008 - Jan 2010
Greater Nashville Area, TN At Hometown I managed a fantastic marketing team. This team was responsible for online affiliate marketing, web design, business development, and strategic partnerships. I also had the chance to work on the 1800insurance.com brand which was a tremendous learning experience. I use the skills learned at this job everyday.
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ServiceMaster, LLC
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United States
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Director of Internet Marketing
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Jun 2006 - Apr 2008
Greater Memphis Area At ServiceMaster I was responsible for all internet marketing for the Terminix brand. I worked with senior executives to plan and implement marketing programs that contributed to the over $1B in annual revenues. I also worked very closely with the TruGreen, Merry Maids, and American Home Shield brands.
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Netquote
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United States
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Insurance
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1 - 100 Employee
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Internet Marketing Director
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2003 - 2006
At NetQuote I was responsible for the tracking, reporting, and optimization of profitable advertising campaigns as one of the largest advertisers on the internet at that time. We managed huge budget campaigns that were profitable, growing, and innovative.
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Sopris West
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Book and Periodical Publishing
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1 - 100 Employee
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Internet Marketing Manager
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2000 - 2003
As the Internet Marketing Manager for Sopris West, I was responsible for the planning, design, and maintenance of all company websites.
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Education
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Colorado State University
Bachelor of Science, Business Administration -
Brigham Young University