Experience

DCM Group

• Australia
• Internet Publishing
• 1 - 100 Employee

• Creative Director

  • Feb 2022 - Present



Self-employed

• Sydney, New South Wales, Australia

• Freelance Creative Production Director

  • May 2021 - Feb 2022



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Production Manager

  • Jan 2020 - Apr 2021

  As a senior leader in the Operations Team I managed a team of producers, motion graphic artists and video editors that created live-action footage, still photography, animated motion graphics, as well as commercials for radio and television. Responsibilities included:Planning – Prioritisation and resource management of multiple projects all in production simultaneously.Quality assurance – Ensure all received assets – scripts, storyboards, graphics - meet their brief, and all dispatched deliverables are correct. Process writing – Development, implementation and iteration of best practice and process documentation for end-to-end studio workflow.Project management – Timelines, budgets, roles and responsibilities, technology integrations and training schedules for internal and external projects.Leadership – Understand the motivation and personalities of individual team members to support them under pressure, build an effective working unit, and set the example for attitude and performance. Show less

• National Digital Manager

  • May 2016 - Jan 2020

  I manage a team of 10 digital designers, front- and back-end developers, motion graphic editors and video editors in Sydney, Melbourne, Adelaide and Brisbane to deliver world-class advertising and marketing assets.I have developed exceptional skills in Adobe Creative Suite applications (InDesign, Illustrator, Photoshop, Premiere, After Effects) in a 20-year career as an Creative Director across print, digital and video.My stakeholder management begins with junior brand managers and ends with the News Corp CMO. The expectation on timelines and the quality of deliverables is no different at either end of the spectrum – project transparency is essential.My strong project management skills enable me to effectively coordinate state creative teams and overseas suppliers to meet deadlines for concurrent high-visibility marketing campaigns. Several are always running at one time – I am at the centre of a constant stream of dispatches to campaign managers, amendments and revisions to, and from, artworkers and negotiations of due-dates and live dates.I have developed and implemented best practice workflow and process documentation for both production and stakeholder approval phases.I am adept at translating complex or specific digital concerns into plain language for non-technical members of the marketing department. Show less



NewsLifeMedia

• Australia
• Media Production
• 1 - 100 Employee

• Digital Designer

  • Jul 2015 - May 2016

  Design of interactive Fresh magazine app for iPad and Android using Woodwing tools. Creative direction and editing of video content for Fresh app and Woolworths’ social channels.AWARD: Nominated – Publishers Australia Awards2015 Best App

• Creative Director

  • Jun 2013 - Jul 2015

  Client-facing creative direction of print and digital products. Stakeholder and expectation management of internal and external customers and vendors.Collaborated to develop design and editorial strategy with for all tender and RFPs.AWARD: Magazine Cover of the Year2013 CMA (Content Marketing Awards)AWARD: Nominated – Magazine Cover of the Year2014 Maggie AwardsAWARD: Nominated – Publishers Australia Awards2014 Best Client Publication



Currently Available

• Sydney

• Freelance Art Director

  • Nov 2011 - May 2013

  Contract creative roles on print and digital projects for Bauer Media (Myer Emporium, Westfield – print and online publications), Edge Custom Media (Rocks Magazine), Reader’s Digest (Handyman Magazine) NewsLifeMedia (GQ Australia), Citrus Media, and Talking Brand among others. Contract creative roles on print and digital projects for Bauer Media (Myer Emporium, Westfield – print and online publications), Edge Custom Media (Rocks Magazine), Reader’s Digest (Handyman Magazine) NewsLifeMedia (GQ Australia), Citrus Media, and Talking Brand among others.



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Image Design Team Leader

  • Jul 2011 - Nov 2011

  Reporting to the Group Editorial Director, I managed a team of five graphic designers to produce 150 deal-related images per day. Aligned global and local marketing on branding and communications projects. Reporting to the Group Editorial Director, I managed a team of five graphic designers to produce 150 deal-related images per day. Aligned global and local marketing on branding and communications projects.



NewsLifeMedia

• Art Editor - 2wheels Magazine

  • Jan 2011 - Jul 2011

• Motoring Editor - Alpha Magazine

  • 2009 - May 2011



News Magazines

• Book and Periodical Publishing
• 1 - 100 Employee

• Art Editor - Live To Ride Magazine

  • Jan 2010 - Dec 2010

  See examples of my Live To Ride work at http://www.behance.net/aaroncliff/frame/924641

• Deputy Art Director - Alpha Magazine

  • 2005 - 2010

  Working at Alpha Magazine I bridged the gap between Art and Editorial. The main focus of this position was Art Direction – design of layouts, illustration, and direction of photography – I also wrote feature articles that included sport star interviews, experiential travel stories and product reviews. On the back of a successful series of motoring reviews and travels stories , I became Motoring Editor in 2007 – a position I held until the magazine closed in 2012.AWARD: Runner-up – Launch of the YearAustralian Newsagents’ Federation Awards 2006 Show less



Bauer Media Group – Australia

• Australia
• Book and Periodical Publishing
• 700 & Above Employee

• Art Director - Custom Publishing

  • 2002 - 2005

• Art Director - Foxtel Magazine

  • 2000 - 2002

  Inflight Entertainment Editor - Australian Way (QANTAS)- Two major redesign periods to reflect the brand evolutions ofFOXTEL and its channel partners- Pioneered, with Adobe engineers, special techniques for printingwith fifth colours in InDesign