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Rayford Ellis

I am going to make this short and sweet. If you need help with your website talk to Aaron!

Maria Stevens

Aaron is super nice and most of all extremely knowledgeable about the benefits of maintaining an active online presence. If you are looking for advice or consultation in this area, I encourage you to strongly consider Aaron.

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Credentials

  • Google Adwords Display Advertising
    Google
    Oct, 2015
    - Sep, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Aug, 2015
    - Sep, 2024
  • Google Adwords Advanced Search
    Google
    Aug, 2013
    - Sep, 2024
  • Google Adwords Advertising Fundamentals
    Google
    Jul, 2013
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PPC Marketing Manager
      • Jun 2023 - Present

      Focusing on maximizing Paid Ad Advertising efforts for multiple clients in the legal industry with a goal of providing the highest possible return on investment (ROI.) Responsibilities include but not limited to: Launching and optimizing PPC campaigns Overseeing accounts on search platforms (e.g. Google AdWords, Bing) Developing keyword selection and audience targeting Monitoring budget and adjusting bids to gain better ROI Tracking KPIs to assess performance and pinpoint issues Producing reports for clients Writing attractive and concise copy for adverts Suggesting and developing new campaigns across multiple channels Maintaining partnerships with PPC ad platforms and vendors Finding ways to reduce risk of click fraud Keeping abreast of PPC and SEM trends Show less

    • Tunisia
    • Advertising Services
    • 1 - 100 Employee
    • PPC Manager
      • Mar 2022 - Jun 2023

      Managed paid ad accounts for several law firms around the country. This included ad platforms for Google Ads, Bing Ads and Local Service Ads with the goal of providing the highest possible return on investment (ROI). Managed paid ad accounts for several law firms around the country. This included ad platforms for Google Ads, Bing Ads and Local Service Ads with the goal of providing the highest possible return on investment (ROI).

    • United States
    • Law Practice
    • 1 - 100 Employee
    • PPC Marketing Manager
      • Jun 2021 - Mar 2022

      Focused on maximizing Paid Ad Advertising efforts with a goal of providing the highest possible return on investment (ROI). Focused on maximizing Paid Ad Advertising efforts with a goal of providing the highest possible return on investment (ROI).

    • PPC Digital Marketer
      • Jul 2014 - Jun 2021

      Managing paid search advertising for clients of FindLaw. Managing paid search advertising for clients of FindLaw.

    • United States
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Marketing Performance Analyst
      • Jun 2013 - Jul 2014

      Improve paid search performance for thousands of companies by applying optimization protocols to their Pay Per Click (PPC) campaigns. Improve paid search performance for thousands of companies by applying optimization protocols to their Pay Per Click (PPC) campaigns.

    • Chief Online Grower
      • Jan 2008 - Jul 2014

      Our Mission is to provide clients with a superior online advantage over their competitors through the use of the most advanced online internet marketing techniques. Our Mission is to provide clients with a superior online advantage over their competitors through the use of the most advanced online internet marketing techniques.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • SEO Account Manager
      • Feb 2013 - Jun 2013

      Help business owners build traffic to their site and convert that traffic into customers using SEO and SEM strategies. Managed all aspects relating to client servicing and relationship building. This included the following: ► Managed and reported on budgets related to my clients SEO campaigns. ► Provided monthly (sometimes weekly) reporting to clients. ► Supported new website development projects from an SEO perspective. ► Performed keyword, competitor and market analyses for clients and prospective clients. ► Provided clients with SEO/SEM recommendations, on topics ranging from broad SEO strategy to technical website implementation. ► Worked with clients to identify opportunities to further improve their businesses using Search Engine Marketing. Show less

    • United States
    • Banking
    • 700 & Above Employee
    • Short Sales Specialist
      • 2010 - 2012

      Negotiated and underwrote VA short sales and conventional second mortgages from start to close. Negotiated and underwrote VA short sales and conventional second mortgages from start to close.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Website Specialist
      • 2009 - 2009

      Provided support for Godaddy products. Aligned services that could improve customer goals. Provided support for Godaddy products. Aligned services that could improve customer goals.

    • Banking
    • 700 & Above Employee
    • Wholesale Account Executive
      • 2008 - 2008

      Conducted outside sales calls to local community banks, credit unions, mortgage bankers and mortgage brokers for the purpose of procuring mortgage loans to be funded or purchased. Managed all aspects relating to client servicing and relationship building. This included the following: ► Worked with internal and external customers such as mortgage processors, funders, title companies, loan officers and underwriters. ► Provided underwriting guidelines to ensure loans conformed to company guidelines. ► Reviewed files to ensure proper completion and follow through to closing. ► Trained brokers on loan submission process and monitor broker submissions. ► Built and maintained strong relationships with mortgage brokers. ► Managed production pipeline to ensure timely flow through wholesale process. Show less

    • United Kingdom
    • Machinery Manufacturing
    • Wholesale Account Executive
      • Mar 2007 - Dec 2007

      Conducted outside sales calls to local community banks, credit unions, mortgage bankers and mortgage brokers for the purpose of procuring mortgage loans to be funded or purchased. Managed all aspects relating to client servicing and relationship building. This included the following: ► Worked with internal and external customers such as mortgage processors, funders, title companies, loan officers and underwriters. ► Provided underwriting guidelines to ensure loans conformed to company guidelines. ► Reviewed files to ensure proper completion and follow through to closing. ► Lead new customer orientation, training, and set up. ► Trained brokers on loan submission process and monitor broker submissions. ► Built and maintained strong relationships with mortgage brokers. ► Primary resource for customers for all technical, procedural and policy questions. ► Point of contact for escalation of urgent issues or exceptions regarding internal departments and third party customers. ► Managed production pipeline to ensure timely flow through wholesale process. Show less

    • Senior Home Loan Consultant
      • Jan 2004 - Mar 2007

      Worked as the primary home loan consultant for several new home communities built by KB Home. During this time I managed a portfolio of up to 300 residential loans for homes that had up to a year build time. Managed all aspects relating to client servicing and relationship building. This included the following: ► Developed, fostered and maintained relations with KB Home and their employees including their real estate agents, construction managers and sales managers. ► Monthly meetings with KB Home executive management team to coordinate loan and home deliveries. ► Maintained and monitored pipeline reports to ensure volume and quality are consistent with Countrywide and KB Home goals and objectives, policies and procedures Show less

Education

  • Indiana University - Kelley School of Business
    BS in Marketing, BS in Marketing Distribution, BS in Operations/Production Management
    1994 - 1998
  • Valparaiso High School

Community

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