Member

• Nov 2022 - Present

Senior Data Analyst

• Jan 2021 - Present

📊 Leads initiatives to create a cross-functional data ecosystem to enable revenue operations and strategy reporting I manage the data warehouse that connects our business data platforms from sales, marketing, finance, and product. The data warehouse allows me to wrangle and build business-ready datasets that our team utilizes to produce faster, more reliable reporting that enables leaders to make data-driven decisions. I lead the data visualization efforts to deliver data from our business platforms into dashboards and reporting that provide a comprehensive story of where our business has been and where it is heading. 📌Facilitated data analysis that provides our leaders to understand the probabilities of deals closing. 📌Produced a comprehensive picture for our commerce team to understand how sales and marketing are performing so that the team can properly position the business to go to market, including which strategic partners may help land new customers. 📌Fueled research, competitive analysis, and the development of performance metrics, capitalizing on a command of Trifacta, BigQuery, Domo, and Tableau in the cloud to ingest data and perform ETL operations that seamlessly pushed the data into dashboards. 📌Delivered datasets and dashboards that allow our revenue organization to uncover companies and relevant contacts that are engaging with our digital properties. This informs open deals and companies that may be potential customers. 📌Collaborating to understand how sales executives need to view their teams and business segmentsso that I can build relevant datasets. These datasets empower our team to build reporting so that real-time operations and strategies can be designed and monitored. Show less

Senior Data Scientist, Customer Solutions Marketing

• Feb 2020 - Jan 2021

📊 Leads initiatives to create a content scoring system, enabling stakeholders to make more informed decisions on investing in content and promotion. I joined web engagement data with catalogs of generated content from product marketing teams to build a dashboard that delivered scoring metrics on targeted content. In addition, I conducted analysis to identify gaps in marketing content investment at Cisco to determine why content never actually reached its audience.Notable Contributions: 📌Facilitated data analysis for a Center of Excellence that served six different product marketing areas by enabling a more complete data ecosystem, identifying the correct data sources, and merging, cleaning, and enriching them.📌Introduced a standard methodology of metrics and attributes for evaluating marketing content, facilitating a clear understanding how to optimize it using the global data team's web activity data.📌Produced a consistent picture of content performance that helped stakeholders to identify the next best action to optimize their content strategy investment to drive product success.📌Fueled research, competitive analysis, and the development of performance metrics, capitalizing on a command of SPSS, Snowflake, Domo, and Tableau in the cloud to ingest data and perform ETL operations that seamlessly pushed the data into dashboards.📌Provided enriched business insights for leadership by targeting accounts or segments based on web engagement. Show less

Senior Data Scientist, Global Service Provider

• Sep 2018 - Feb 2020

📊 Delivered contribution analytics, attributing marketing efforts to sales leads and opportunities not captured in traditional marketing strategies. I led contracted work to support business initiatives around data visualization software, lead generation, and pipeline.Notable Contributions: 📌Derived the value of collaborations between Cisco and Service Provider marketing teams in generating sales unique to the service provider space.📌Influenced new go-to-market strategies for leadership, providing visualized analysis and metrics used to display the reach and impact of web content and provide evidence of its return on investment.📌Analyzed large marketing datasets containing over a billion rows to facilitate an understanding of how accounts were engaging with Cisco digitally. Delivered focused insights back to the Service Provider Marketing team that drove more informed business decisions.📌Improved sales forecast reliability by developing and operationalizing processes for attributing pipeline to marketing and sales with the regional and SalesForce IT teams.📌Built a Tableau dashboard that accelerated the distribution of leads generated by marketing into sales. Show less

Market Intelligence Manager

• Jul 2014 - Sep 2018

📊 Recruited as a Data Analyst consultant based on research analysis expertise. My performance as a lead analyst in this consulting role let to hire and promotion into the leadership position. I collaborated with security researchers (internal/external) to identify relevant content for the market, driving the creation and delivery of flagship thought leadership content, business insights, and analysis for the cyber-security space.Notable Contributions: 📌Led a collaboration with an external market research vendor to design an annual Cisco global security study that documented what companies were doing to defend their organization from security threats.📌Performed the analysis and built the metrics that positioned the report's value, measuring the audience it reached and their level of engagement.📌Contributed to Cisco's reputation as a trusted security partner by providing analysis that supported Cisco industry and regional security experts' efforts to develop high-value industry white papers. Show less

Research Analyst

• Nov 2004 - Jul 2014

📊 Led data management and analysis initiatives involving datasets of various sizes and structures. As a versatile contributor, I provided data quality assurance, trained new analysis staff, acted as a liaison for technology, assisted in preparing proposals, reviewed expense reports, and oversaw project budgets. I developed the analysis planning process at Horizon to ensure a consistent approach with full documentation. 📊 Led data management and analysis initiatives involving datasets of various sizes and structures. As a versatile contributor, I provided data quality assurance, trained new analysis staff, acted as a liaison for technology, assisted in preparing proposals, reviewed expense reports, and oversaw project budgets. I developed the analysis planning process at Horizon to ensure a consistent approach with full documentation.

Financial Services Representative

• Jan 2003 - Jan 2004

📊Cross-selling credit union products. Provide a number of various banking services to members. Train new associates 📊Cross-selling credit union products. Provide a number of various banking services to members. Train new associates

Marketing Representative

• May 2003 - Sep 2003

📊Promoted insurance/investment services offered via telephone/face-to-face/targeted mailing. Provide investment and insurance advice to clients. Maintain client files and record daily activities 📊Promoted insurance/investment services offered via telephone/face-to-face/targeted mailing. Provide investment and insurance advice to clients. Maintain client files and record daily activities

Investment Representative Internship

• May 2001 - Sep 2001

📊Analyzed stocks to predict future performance. Promoted services: target-based mailings, golf-event coordination, face-to-face promotion of representative. Learned to effectively communicate with diverse clientele 📊Analyzed stocks to predict future performance. Promoted services: target-based mailings, golf-event coordination, face-to-face promotion of representative. Learned to effectively communicate with diverse clientele