Aaron Robinson

Advertising Consultant at Berkshire Hathaway Automotive
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex, US

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5.0

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Ann Marie Patten

Aaron Robinson is a valuable asset to the broadcast team at Moroch. He is a relentless and versatile learner, picks up on technical things quickly and is interested in evolving with the changing media technology landscape. Aaron is seen as a direct, truthful individual who has a genuine interest in forming partnerships to improve our clients’ business. He can quickly find common ground and solve problems, is seen as a team player and encourages collaboration. Aaron can negotiate skillfully in tough situations, gains trust quickly, and can be both direct as well as diplomatic.

Ryan Reed

Worked with Aaron for several years at UM. He has a great work ethic, attitude and drive for what he does. Has the ability to communicate well and develop key relationships with others.

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Experience

    • United States
    • Motor Vehicle Manufacturing
    • 500 - 600 Employee
    • Advertising Consultant
      • Mar 2019 - Present

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Media Supervisor
      • Nov 2015 - Mar 2019

      •Directs the execution of Media across Six Flags Parks in Los Angeles, Chicago and San Francisco •Answer and research questions or tactics regarding Media on weekly client status calls•Assign and collect projects and insights for the Media Investment Team •Travel to client parks to secure added value opportunities, prepare for ride launches and be a client facing point of contact on behalf of Moroch•Explore and present new promotional opportunities across digital and broadcast channels•Build out media vehicle costs for new business pitches across various local markets

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Executive
      • Aug 2015 - Nov 2015

      •Partnering with clients to create integrated marketing solutions to drive results, deliver measurable ROI and increase brand awareness. •Partnering with clients to create integrated marketing solutions to drive results, deliver measurable ROI and increase brand awareness.

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Broadcast Negotiator
      • 2013 - Jul 2015

      • In 2014, Negotiated and maintained broadcast media schedules in excess of 5 million dollars per year across all media platforms. • Presented and co-lead the inaugural McDonalds Austin Media Committee providing key market insights to a panel of owners • Developed, negotiated, and implemented media strategies for major advertising clients McDonalds, Stage Stores, Dollar Tree, Visionworks, and Baylor Scott and White Healthcare• Facilitated special events, promotions, and built brand relationship in the community through local and national partnerships• Accomplished market goals by encouraging open dialogue with clients and facilitated creating an effective media plan

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Invesment Associate
      • 2010 - 2013

      • Developed and managed media strategies for television, cable, and radio media plans for major advertising clients in six markets: Las Vegas, Birmingham, Tucson, Montgomery, Baton Rouge, and Amarillo• Analyzed, negotiated, and implemented media strategies for major Fortune 500 advertising clients; brands including Chrysler, BMW, Mini Cooper, Subaru, Kohl’s, Six Flags, U.S. Army, Johnson & Johnson, Community Coffee, and IHOP • Executed media schedules that maximized return on investment in each market• Supervised and coordinated staff development and training for new employees • Responsible for mentoring associates often resulting in direct recommendations for advancement

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • National Sales Assistant
      • 2008 - 2010

      • Performed at the highest level of accuracy and commended for outstanding performance in employee reviews• Conferred with clients to establish specific media objectives and media strategies for advertising campaigns• Participated in strategy and sales projection meetings• Notified buyers of any changes to media schedules and made the necessary updates• Oversaw buys end-to-end by initiating all orders, make-goods, revisions, and resolving billing discrepancies• Created flight grids and weekly posts

    • United States
    • Media Production
    • 700 & Above Employee
    • National Sales Assistant
      • 2007 - 2008

      • Monitored broadcast media plans and identified immediate actions for sales team in order to meet client goals • Managed and tracked schedule adjustments due to pre-emptions and make-goods • Approved media invoices and reconciled discrepancies • Monitored broadcast media plans and identified immediate actions for sales team in order to meet client goals • Managed and tracked schedule adjustments due to pre-emptions and make-goods • Approved media invoices and reconciled discrepancies

Education

  • Northern Arizona University
    Bachelor's of Science, Electronic Media and Advertising
    2003 - 2007

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