Sales Director

• May 2023 - Present

Category Director, Controlled Environments & Safety

• Jan 2023 - May 2023

Sr. Sales Representative | Controlled Environments

• Feb 2022 - Jan 2023

VP Of Business Development for One Pull Bundled Cable

• Nov 2020 - Mar 2022

Director of North America Channel Marketing

• Jan 2020 - May 2020

Aggregated channel marketing programs across 6 brands to provide a cohesive face to distribution and ensure optimal product positioning based on served markets Oversaw the day to day activities of an 10 person team spread across all of North America Managed a $2.5 million cooperative marketing budget across 40 distinct channels Centralized management of all North American partner programs, representing $170M+ in annual revenue, via streamlined reporting and migration to a single web… Show more Aggregated channel marketing programs across 6 brands to provide a cohesive face to distribution and ensure optimal product positioning based on served markets Oversaw the day to day activities of an 10 person team spread across all of North America Managed a $2.5 million cooperative marketing budget across 40 distinct channels Centralized management of all North American partner programs, representing $170M+ in annual revenue, via streamlined reporting and migration to a single web based interface.

Director of Marketing Programs

• Mar 2019 - Jan 2020

Managed partner loyalty program of 1,000+ contractors who contribute $100M+ in annual revenue to the Enterprise Solutions platform. Deployed value add certification and third party accredited training to partners in all US geographic regions. Implemented digital solutions and marketing automation to deliver personalized content that encourages additional spend on Belden products. Maintained responsibilities as West Penn Wire Director of Marketing. Oversaw digital marketing and customer… Show more Managed partner loyalty program of 1,000+ contractors who contribute $100M+ in annual revenue to the Enterprise Solutions platform. Deployed value add certification and third party accredited training to partners in all US geographic regions. Implemented digital solutions and marketing automation to deliver personalized content that encourages additional spend on Belden products. Maintained responsibilities as West Penn Wire Director of Marketing. Oversaw digital marketing and customer experience to improve customer loyalty. Worked closely with commercial and business unit leadership team to develop and implement strategic initiatives to grow revenue. Served as one of the core members of the senior management team responsible for development of the 3 year strategic plan for the networking business platform.

Director of Marketing - West Penn Wire

• Jul 2013 - Jan 2020

Led all marketing efforts across a $50 million business unit. Developed the product management function for the business unit owning the complete profit and loss for the portfolio while coaching and mentoring staff into progressive roles based on individual talents. Transitioned the commercial structure from one utilizing independent representation to one of direct personnel with a proactive inside sales team that would become the model deployed for all brands and divisions across North… Show more Led all marketing efforts across a $50 million business unit. Developed the product management function for the business unit owning the complete profit and loss for the portfolio while coaching and mentoring staff into progressive roles based on individual talents. Transitioned the commercial structure from one utilizing independent representation to one of direct personnel with a proactive inside sales team that would become the model deployed for all brands and divisions across North America Created and introduced a new pricing methodology to improve margins while improving price realization. Developed and implemented the divisional strategic plan and utilized a lean business system to set key performance indicators (KPIs) to ensure growth plans were met. Developed a comprehensive digital strategy that included the deployment of a wholly new website along with the adoption of digital advertising and marketing automation as well as an expanded eCommerce portal that drove sales of over $1.5 million with accretive margins. Developed and maintained a market sizing and growth model using multiple unlinked datasets that was used for strategic planning and quarterly measures of market share gain or loss.

Director, Process Improvement

• Jan 2012 - Jul 2013

Aligned business strategy with practical operational realities through program development and Lean methodology implementation across global manufacturing operations. Identified opportunities and project managed diverse, remote teams to align potentially conflicted objectives. Built strategic alliances across a diverse and remotely located organization that drove implementation, support and advancement of process improvement across a $3 billion dollar business unit. Partnered with… Show more Aligned business strategy with practical operational realities through program development and Lean methodology implementation across global manufacturing operations. Identified opportunities and project managed diverse, remote teams to align potentially conflicted objectives. Built strategic alliances across a diverse and remotely located organization that drove implementation, support and advancement of process improvement across a $3 billion dollar business unit. Partnered with executive management to define process improvements through data analysis, process observation and extensive communication with all levels of the organization. Conceptualized and integrated the first comprehensive order fulfillment performance measure to align directly with end-customer experiences, serving as a basis for ongoing improvements with optimal customer benefits. Organized and led a steering committee to improve the customer experience for items shipping directly from manufacturing partners that achieved on-time delivery performance improvements by 5%.

Director, Marketing

• Nov 2006 - Jan 2012

Directed all marketing operations for the Safety Market Division including planning and management of a $1.8 million marketing budget. Led design, production and implementation of multi-channel marketing programs to communicate divisional value proposition. Oversaw a divisional customer allegiance program which was recognized as a best practice organization-wide that accurately measured customer satisfaction, needs and competitive positioning that drove process improvements. Managed daily… Show more Directed all marketing operations for the Safety Market Division including planning and management of a $1.8 million marketing budget. Led design, production and implementation of multi-channel marketing programs to communicate divisional value proposition. Oversaw a divisional customer allegiance program which was recognized as a best practice organization-wide that accurately measured customer satisfaction, needs and competitive positioning that drove process improvements. Managed daily activities of segment marketing teams to develop bench strength and refine internal policy/process to support team’s efforts and growth. Served as one of the core members of the senior management team responsible for development of the divisional strategic and annual operating plans. Achieved a 25% increase in time on site as well as a 33% increase in customer engagement with website marketing content after utilizing a scientific approach based on customer feedback and tracking tools to initiate redesign of www.fishersafety.com. Developed and introduced many best practices adoptions for eMarketing initiatives including AdWords, Newsletter Targeting and eAdvertising to maximize targeted traffic to the website and increase incremental web revenue.

Sr. Product Manager

• Dec 2003 - Nov 2006

Performed in-depth financial analysis of category performance and synthesized research and financial data to develop tactical operational plans. Developed and executed product category strategies by defining and managing various project across supplier evaluation, contract negotiation, new product launches, catalog representation and price positioning. Negotiated financial and commercial terms with new and existing suppliers reaching projected annual sales ranging from $100K to… Show more Performed in-depth financial analysis of category performance and synthesized research and financial data to develop tactical operational plans. Developed and executed product category strategies by defining and managing various project across supplier evaluation, contract negotiation, new product launches, catalog representation and price positioning. Negotiated financial and commercial terms with new and existing suppliers reaching projected annual sales ranging from $100K to $500K. Achieved compounded annual growth of more than 20% for the past 7 years that accounts for 25% of total divisional revenue after building key strategic relationships with the leading manufacturers in the industry. Partnered with third-party suppliers in China and Korea to validate supplier capabilities, product quality and establish commercial and financial terms. Created a complete portfolio of controlled environments products and became recognized as a Subject Matter Expert.

Inside Sales Representative

• Jun 2002 - Dec 2003

Proactively managed an account base of over 500 active accounts and $3.5 million in annual sales across a broad geography and highly variable markets.