Regional Marketing Specialist - West

• Hun 2021 - - Kasalukuyan

• Developed and implemented strategic multi-channel marketing initiatives to maintain competitive advantage and capitalize on market trends for 29% of our real estate portfolio and 44% of Suntex Boat Club locations, nationwide • Developed, planned, and managed the annual marketing budgets and calendars of 18 unique properties to align with each individual property brand and corporate objectives • Coordinated each property’s marketing budget and calendar with each General Manager and Circle of Boating Team, to ensure financial success and optimization of ROAS throughout the year • Increased brand awareness using traditional marketing methods, like radio, print, and OOH, coupled with digital display networks and social media platforms, utilizing first-party datasets to develop lookalike audience profiles and drive revenue for Boat Club, Boat Rental, and Houseboat Vacations • Managed and oversaw the development, creation, and distribution of marketing collateral, print and digital, for 18 properties, ensuring accuracy of information and alignment with corporate and property brand standards • Created and managed outgoing communications, using Constant Contact and organic social media, to engage with our customer base and attract new customers • Partnered with Circle of Boating to develop strategic plans for lead generation and attracting new, qualified customers to Suntex Boat Club • Managed one remote intern • Managed the development of social media influencer strategy for DFW market across Boat Rental and Boat Club LOBs • Fostered and maintained community relationships with local police departments, HOA’s, and Chambers of Commerce • Refined and developed new Boat Club SOP – to be implemented across all new Club acquisitions Mas kaunti

Principal

• Abr 2015 - - Kasalukuyan

Noble Marketing is a full service, independent marketing and advertising agency with past clients across the United States in industries such as: • Aircraft Manufacturing, Automotive Racing, Automotive Restoration, B2C Consumer Goods/ Retail, Baked Goods, Meats, and Restaurants, Drone/ UAV Insurance, Nonprofit Performing Arts, Political Candidate Marketing Consultation, Swimming Pool Construction Over the years our team of contractors has changed as a project demands. A summary of work is bullet pointed below. • Developed data-backed integrated marketing strategy encompassing digital and traditional mediums to reach targets – Instagram, Facebook, Twitter and Snapchat, combined with print collateral, and OOH • Designed creative and copy for advertising campaigns backed by in-house market research • Web design and SEO optimization plus SEM aligning with integrated strategy • Reported on ROI using KPI’s to measure success and overall brand lift. Example: exceeded fundraising goal of $20,000 by 8.05% for Share The Passion Benefit Concert (2018) Mas kaunti

Digital Marketing Officer

• Ago 2018 - May 2021

• Determined target audience through Google Analytics data pivoting in Excel and conducting multivariable audience testing with Facebook and Instagram paid ads • Developed and implemented digital and traditional media strategy leveraging media vendors, such as Spectrum Reach and Univision, combined with tactics such as paid and organic social media to drive ticket sales, increase brand awareness, and create new patrons • Increased Box Office revenue 87.58% from 2018 to 2019 • Managed one intern, Social Media Coordinator • Created and determined content for organic and paid social media posting • Created the new Fort Worth Opera website, optimizing for mobile, 3-click-rule, and user experience • Deployed Facebook Pixel and Google Analytics (GA) on the new website and in Salesforce (CRM) shopping cart using Google Tag Manager to aid in retargeting, audience development, and track patron trail throughout the checkout process • Established goals and KPI’s for digital and traditional marketing efforts Mas kaunti

Brand/ Media Planner - Paid Social

• Dis 2017 - Mar 2018

• Paid social planner for accounts such as AE Dairy, Dr. Pepper Snapple Group, Sewell Automotive Group, and Sub-Zero & Wolf • Created paid social strategies and optimized performance while campaigns were live • Track, analyze, and report paid social media campaigns against clients’ social objectives using key performance indicators and tracking pixel data (Sizmek and Facebook Pixel tracking) • Develop custom paid social advertising campaigns and custom audiences to drive clicks, leads, and engagements through custom targeting across social media platforms, largely Facebook and Instagram Mas kaunti

Marketing Intern

• Hun 2017 - Ago 2017

• Established website and online shopping cart using Shopify to drive online sales • Search Engine Optimization using Google AdWords as a tool to identify top 15 relevant keywords • Established social media presence and optimized pages – Facebook, Twitter, Instagram, Google+, and Google My Business • Identified target demographics through benchmark analysis and customer feedback • Established website and online shopping cart using Shopify to drive online sales • Search Engine Optimization using Google AdWords as a tool to identify top 15 relevant keywords • Established social media presence and optimized pages – Facebook, Twitter, Instagram, Google+, and Google My Business • Identified target demographics through benchmark analysis and customer feedback

Media and Marketing Specialist

• Set 2014 - Ago 2016

• Assist the Marketing Director with advertisements and marketing strategy • Optimize Facebook pages and MailChimp newsletter (quarterly) • Increased Facebook outreach by about 350% • Provided customer support through Facebook, bringing KMC more customers from outside the US • Assist the Marketing Director with advertisements and marketing strategy • Optimize Facebook pages and MailChimp newsletter (quarterly) • Increased Facebook outreach by about 350% • Provided customer support through Facebook, bringing KMC more customers from outside the US

Pit Crew and Team Assistant

• Abr 2015 - Okt 2015

• Designed website for yountmotorsports.com using Wordpress • Assist the mechanics with repairs and maintenance on the race car (IMSA) • Manage and maintain the team owner’s personal car collection • Designed website for yountmotorsports.com using Wordpress • Assist the mechanics with repairs and maintenance on the race car (IMSA) • Manage and maintain the team owner’s personal car collection

Shop Assistant

• Hun 2012 - Ago 2014