Vice President of Sales and Marketing

• Jul 2018 - Present

District Sales Manager IA/MO

• Oct 2014 - Present

State Marketing Manager

• 2008 - 2014

Serves as the primary conduit for building and enhancing the supplier/Glazer partnership. Analyzes market trends for assigned products including historical sales data, product forecasts, and supplier profitability. Assists in formulating potential goals and objectives for the brand. Provides sales forecasts based upon programming to the demand analysts. Partners with supplier to assess supplier/Glazer brand objectives related to product positioning, pricing, promotion, and performance. Participates in creating annual supplier business plans. Conducts an analysis of product pricing variables (UPC, SEC, FOB, taxes, and other laid in costs) and profitability objectives. Conducts a review of cost components with suppliers and secures agreement on product pricing structure(s). Provides the branch with the methods and tools for execution of supplier programs. Maintains regular contact with branch leadership, provides resources, and answers questions. Assists branches and Trade Development team in preparing for or making presentations to local brand partners. Monitors branch implementation of programs. Identifies opportunities, barriers, problems, and recommends solutions. Recaps performance and provides suppliers with regular updates. Investigates supplier issues, concerns, and/or complaints related to assigned brands. Meets with suppliers to address: performance against plan; profit achievements; effectiveness of pricing strategies; success of new item launches; accounts receivable status and/or the need for additional program/promotion supports. Monitors brand performance by market and by supplier on a regular basis. Compares cases sold, revenue, profit margin, commissions, selling expenses, vendor profitability to objectives and prior year performance. Helps develop actions plan to address any areas of concern. Develops sales incentives to support the brand. Integrates branch and supplier input with profitability and objectives.

District Sales Manager

• 2008 - 2009

1. Ensures the attainment of sales goals for the assigned district through the regular evaluation of vendor/partner relationships, new business opportunities, and voids in present sales/service levels.2. Supervises Sales Representatives to ensure maximum sales/profits from assigned accounts. Coaches, directs, counsels Sales Representatives on overall performance. Defines expectations and monitors progress.3. Conducts team meetings with Sales Representatives. Introduces new products, services, and policies. Advises Sales Representatives of new promotions/programs. Provides summary of current/projected sales activity for assigned district.4. Works with Sales Representatives a minimum of three (3) days per week making customer calls and implementing territory improvement plans. Conducts field training and instructs Sales Representatives in applications of selling aids.5. Conducts monthly sales performance reviews with each Sales Representative. Identifies opportunities for development, training, and performance improvement requirements.6. Provides regular and accurate sales management reports for the assigned District to field sales management. Addresses new business opportunities, current levels of sales/service, and territory improvement plans.7. Participates in the recruitment of new Sales Representatives. Proposes selection and hiring of new Sales Representatives.

Marketing and Customer Service Manager

• Mar 2004 - Jan 2008

Designed company literature and disseminated the final brochures to sales force and customersCompiled customer information from various sources into a user friendly and cost effective systemIdentified and contacted the decision-maker in each business to offer the company’s services and programs Designed company literature and disseminated the final brochures to sales force and customersCompiled customer information from various sources into a user friendly and cost effective systemIdentified and contacted the decision-maker in each business to offer the company’s services and programs

General Manager

• Aug 1999 - Mar 2004

Completes store operational requirements by scheduling and assigning employees; following up on work resultsMaintains store staff by recruiting, selecting, orienting, and training employeesMaintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job resultsAchieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actionsEnsures availability of merchandise and services by approving contracts; maintaining inventories.Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratiosDetermines marketing strategy changes by reviewing operating and financial statements and departmental sales recordsMaintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societiesMaintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures