Experience

Atraxia Media

• United States
• Legal Services
• 1 - 100 Employee

• Chief Operating Officer at Atraxia Media LLC

  • Feb 2018 - Present



Intenda Media Group LLC

• United States
• Law Practice

• Chief Marketing Officer

  • Aug 2016 - Feb 2018

  Intenda Media Group LLC is a full service marketing and media agency that works exclusively with personal injury and mass tort law firms. We use traditional media platforms such as TV, radio and digital marketing. By bringing the various media in-house we have the unique ability to see trends across TV, radio, online video, mobile and paid social in real time. Campaigns are constantly refined and improved based on analytics and statistical data that enables us to get optimum results at a bottom line cost. Intenda Media was founded on 20 years of marketing and media buying experience for Personal Injury, Mass Tort and Asbestos law firms. Along the way there were setbacks and successes which helped to mold who we are and how we do things. Our goal is to bring back Integrity, ethics and transparency so your firm never has to worry about how your client came to be your client.



Gott Consulting Group

• Orange County, California Area

• VP of Operations

  • Apr 2012 - Sep 2016

  Started out a lead generation company, and built out a complete legal marketing and case management firm. Innovated all aspects of marketing of operations that lead to our success. ● Integrated multiple 3rd party solutions that would allow us to keep our focus on the big picture, while keeping us nimble enough not to be tied to soon-to-be outdated, and/or expensive in-house solutions ● Being hands-on, and fully engulfed in building the marketing machine allowed detecting early opportunities to become second nature Grew and managed our portfolio worth over $13M in receivables.



Anvil Legal Group, LLP

• Law Practice

• Business Operations Consultant

  • Mar 2014 - Jul 2015

  Oversaw all day to day business operations and provided and built all analytics/reporting tools for executives to highlight the daily changing overview of big picture operations Maintain operational strategies and framework: develop operations policies and systems to support strategic direction Responsible for analyzing and tracking performance data of internal resources in support of strategic goals Developed potential uses for analytics across the business, including system enhancements, and internal communications/CRM systems Ran all marketing campaigns; ● Responsible for all aspects of developing, optimizing, and implementing multiple automated email campaigns aimed at generating leads for clients across several verticals including legal, medical, insurance, real estate, and online affiliates ● Data management comprised of acquiring, aggregating, and deciphering of quality targeted data in order to keep relevant offers going out to active/responsive potential clients to optimize conversion



Rakuten.com

• United States
• Retail
• 1 - 100 Employee

• Category/Merchandising Manager

  • Oct 2005 - Feb 2012

  Responsibilities included managing the top two revenue driving categories (computer finished goods/components, and digital storage). Relied on ability to leverage my relationships with my vendors to optimize opportunities to generate aggressive pricing to move their product and drive my sales Launched the SSD category to upwards of 170% YOY growth by analyzing the market and capitalizing on market-driven opportunities, while being able to negotiate aggressive pricing strategies with my vendors. Managed over $50 million in annual revenue. Three consecutive years of over 100% unit growth in SD cards and USB drives for top strategic accounts



Costco Wholesale

• United States
• Retail
• 700 & Above Employee

• Merchandising Manager

  • Jan 1999 - Dec 2005

  Canvased surrounding businesses for new sign-ups to build member base by designing marketing strategies that target B2B large volume customers Completed advanced Costco University Management Program focused on management, leadership, project planning, and B2B sales development skills Developed the fundamentals of merchandising and retail first hand while running multiple retail departments Canvased surrounding businesses for new sign-ups to build member base by designing marketing strategies that target B2B large volume customers Completed advanced Costco University Management Program focused on management, leadership, project planning, and B2B sales development skills Developed the fundamentals of merchandising and retail first hand while running multiple retail departments