Experience

Star Observer

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Content & Advertising

  • Aug 2017 - Present

• Director of Content & Advertising

  • Jun 2017 - Present

  In May 2017, I created the concept of a monthly gay publication, which offers up to date information on events, LGBT scene information, pop culture and more, under the banner of Australia's leading national LGBTI media outlet, The Star Observer. The Gay Scene Guide was first published in June 2017, and distributed along the Eastern Seaboard of Australia, with a dedicated online eBook. As Director of Creative & Sales, it is my direction that brings the monthly look and feel of the magazine together. With full control of layout, editorial and advertorial content, advertising and distribution. The Gay Scene Guide is predominantly aimed at a gay male, aged 18 - 45 audience, with a mission to keep the festival and party life active and continuous. Not only is the Gay Scene Guide a magazine that offers the intel on the community. We are currently in the works with different clients, venues and talent, to make the magazine more interactive, with its own focused events happening monthly in different cities. This will also be coordinated by myself.Every month the Guide is growing with the involvement of large brands, headline acts, and health organisations. Check out Gay Scene Guide eBooks below. If you would like to know more about my position or the Gay Scene Guide, drop me a message.

• Client Account Manager

  • Aug 2016 - Present

  The Star Observer is Australia’s longest-running and most respected LGBTI journal of record, with the highest audited circulation of any gay & lesbian magazine in the country. The publication includes a popular news website (www.starobserver.com.au), a monthly magazine featuring long-form journalism, and strong social media presence. We cater to an Australia-wide audience.* Sales of print & online media advertising space for the monthly magazine.* Building a portfolio of advertising clients and maintaining ongoing advertising spend or campaign period bookings.* Client Account Managing and maintaining existing commercial and community clients, advertising agency clients, key accounts and major sponsorship partners, cold & warm calling and inbound client management.* Developing features and special projects with the aim of producing and distributing premium media products for the Australian LGBTI community while increasing revenue and community interaction.



Aaron Little LGBTI Media, Marketing & Sales

• Media, Marketing & Sales Specialist

  • May 2016 - Present

  Gay and Lesbian households control an estimated annual disposable income of over $20 Billion dollars and if you do the math - if 1 in 10 Australians is same-sex attracted than the LGBT market is around 2.2 million people. As an LGBTI Media, Marketing and Sales Specialist, I can analyse different companies / businesses and introduce them to the LGBTI community. I would in Print, Digital and POS Marketing/Media and lead generation is one of my strengths. Current clients include Belloccio Restaurant, Silom Soi Song Restaurant, Daly Male Clothing, Kronos Security, Fendi/Camerish Furniture, Global Pride Travel, & Nick Summerfield Singer.



Aaron Little Sales & Marketing

• Freelance Marketing, Events and Media

  • Apr 2016 - Present

  After a few years working within corporate sales, I have moved my focus back to Digital Marketing, Events, and Media. I am Currently running Social Media, Marketing, and Events for several small to medium companies. I am working hard to increase my portfolio and take on new clients. My strength is due to my strong connection to the LGBTI community and the pink dollar. I have worked within this community for some time and have built up a strong network. After a few years working within corporate sales, I have moved my focus back to Digital Marketing, Events, and Media. I am Currently running Social Media, Marketing, and Events for several small to medium companies. I am working hard to increase my portfolio and take on new clients. My strength is due to my strong connection to the LGBTI community and the pink dollar. I have worked within this community for some time and have built up a strong network.



JOY Media

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sponsorship Account Manager

  • Feb 2018 - Nov 2018

  Housed in the heart of the CBD on the top floor of City Village at 225 Bourke St, the station is a long-standing GLBTIQ community broadcaster that plays a pivotal role in the cultural landscape of Melbourne. The station is independently funded, primarily from supportive listeners and on-air sponsorship to create award-winning radio in music, arts & culture and news & current affairs. With 216,000 regular listeners and almost three thousand members, JOY 94.9 stands bright, loud and unmistakably proud as a beacon for our community. As Sponsorship Account Manager my position offers * Sales of radio and digital media advertising. * Creating long-lasting sponsorship agreements and partnerships. * Building a portfolio of advertising clients and maintaining ongoing advertising spend or campaign period bookings. * Client Account Managing and maintaining existing commercial and community clients, advertising agency clients, key accounts and major sponsorship partners, cold & warm calling and inbound client management. * Developing features and special projects with the aim of producing and distributing premium media products for the Australian LGBTI community while increasing revenue and community interaction.



mygaysydney.com

• Editor/Blogger

  • Jun 2016 - Oct 2017

  Information site created to give the LBGTI community of Sydney a forum to discuss current issues, events, community groups, and the LGBTI nightlight. mygaysydney.com has a massive traffic flow from within Australia and around the world as an information base for people to find out what's happening, what's good and where to go in Sydney. A site that has attracted a lot of attention both from the LGBTI community and their friends. Helping to bridge the gap and to strengthen the Sydney LGBTI scene. As the creator of mygaysydney.com, I am responsible for all data and content that is uploaded to the site and monitoring its social media and all marketing.



Belloccio Restaurant

• Freelance Media, Events & Marketing Manager

  • Apr 2016 - Feb 2017

  I was working with Belloccio Restaurant to increase their social media and marketing presence. Since starting at Belloccio Restaurant in April 2016, the restaurant has moved to a new venue and doubled in clientele. Belloccio Restaurant is an LGBTI-friendly restaurant, situated on Oxford Street, Darlinghurst, within the LGBTI entertainment quarter of Sydney. I am working to create a food hub within this area and to bring back traffic to an area that over the years has become stale and lost its vitality. Recently Belloccio Restaurant held a grand opening and had 300 people attend an event that could only hold 200 people standing and weeks following people were still talking about their success.



Camnet

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager

  • Aug 2014 - Jul 2016

  Business development manager, working mostly sales and account management. Working on a monthly sales target and booking meetings with large national and international organisations. Account management of service, complaints and business development. Independent scheduling of weekly diary and appointment bookings. Business development manager, working mostly sales and account management. Working on a monthly sales target and booking meetings with large national and international organisations. Account management of service, complaints and business development. Independent scheduling of weekly diary and appointment bookings.



Metro Entertainment

• Event Coordinator

  • May 2009 - Jul 2014

  Responsible for marketing, events and client management Australia wide. Predominantly assisting nightlife and creating brands. Working on a large scale of projects, dealing with entertainment talent and performers for different venues. Management of database communication and strict headhunting throughout the city and international contacts on a daily routine. Responsible for marketing, events and client management Australia wide. Predominantly assisting nightlife and creating brands. Working on a large scale of projects, dealing with entertainment talent and performers for different venues. Management of database communication and strict headhunting throughout the city and international contacts on a daily routine.