Aaron Lawler
Manager Lodging Partnerships and Business Development at JetBlue Vacations- Claim this Profile
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Bio
Credentials
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Negotiation Skills
LinkedInJan, 2023- Nov, 2024
Experience
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JetBlue Vacations
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1 - 100 Employee
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Manager Lodging Partnerships and Business Development
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Apr 2019 - Present
• Manage 500+ direct lodging partners with a focus on Orlando, Miami-Ft Lauderdale, Las Vegas, and New York. • Facilitated the onboarding of new partners and developed and implemented highly effective new partner strategy. • Manage strategic global relationships with high-value partners, including Marriot, Disney, Hyatt, MGM Hotels, Caesars, Hotel Beds, Jamacia Now, and Universal. Notable achievements while in the position included: - Doubled the number of direct partnerships resulting in increased sales and conversion by 35%. - Increased profitability by negotiating margins from 20% to 25% off retail room rates. - Accelerated the growth of direct partnerships by expanding distribution channels available to JetBlue Vacations. - Developed new destinations, including Key West, London, and the JetBlue Vacations ski program. - Secured marketing funds for co-op marketing programs, bringing in an average of $800,000 annually in co-op marketing dollars. - Launched a strategic partnership with Marriott that included contract negotiation and implementing Marriott hotels on the JetBlue Vacations platform. - Created and implemented a promotion to encourage customers not to cancel and instead rebook during the height of the covid crisis, resulting in cancellations down by 11%. - Grew room revenue by 34% by developing and implementing an inventory strategy that included hotels with higher ADR in the luxury segment.
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JetBlue
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United States
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Airlines and Aviation
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700 & Above Employee
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Analyst, Slot Management Future Schedules
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Dec 2015 - Apr 2019
• Effectively managed JetBlue’s slot portfolio of more than 1,000 domestic and international slots.• Developed and managed the Schedule Planning calendar to ensure the coordination of FAA and IATA slot schedules were in sync with schedule development dates.Notable achievements while in the position included:- Facilitated terms and lease agreements with other airlines and airports for all slot transactions resulting in better lease rates for JetBlue- Worked closely with FAA to ensure all slot trades, time changes, and schedule changes were approved and in compliance while maintaining zero slot losses.- Selected to serve as the Chairperson of the Airlines for America Domestic Slot Budget and Oversight Committee.
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Analyst, System Operations
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Oct 2010 - Apr 2019
• Responsible for communicating internal and external System Operations communications to the JetBlue leadership team.• Performed in-depth operational analysis and ran reports to support various operational initiatives within System Operations.• Planned and developed flight cancellation packages to protect customers and preserve revenue during irregular operations.• Created and implemented WSOC information and the news channel to educate crewmembers on operational metrics and departmental news and information.
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Education
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Niagara University
Bachelor of Science - BS, Hospitality & Tourism Management
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