Medical Practice Marketer

• Jan 2023 - Present

Marketing Director

• Oct 2020 - Jan 2023

• Oversee marketing department for a fast-growing practice of over 50 offices • Evaluating, developing, and executing all marketing strategies. • Planning, directing, and coordinating all marketing efforts. • Sent out internal and external newsletters accordingly on a monthly basis • Develop communications across all platforms such as Facebook, Instagram, and Twitter. • Overseeing social media implementation, SEM, and content marketing. • Create and implement branding guides for Advanced Dermatology and City Derm • Manage multiple website properties and SEO development • Supervise multiple agency vendors • Admin multiple EMR vendors (Zocdoc, Nexhealth, Podium, etc.) across all offices Show less

Director of Marketing Communications

• Nov 2019 - Oct 2020

• Designed, implemented and managed all communications-related activities; liaised with internal and external audiences • Increased Daily Newsletter open rate by 30% through targeted strategies. • Oversaw the development and maintenance of the corporate website and blog, increased organic website engagement • Managed and created content for all social media accounts, increased social media followers over 200% • Restructured and redesigned all corporate communications; • Created and edited all public relations materials • Assisted executive leadership in developing presentations, and other important corporate messages Show less

Content Marketing Manager

• Oct 2018 - Sep 2019

• Curated company blog and promoted NAPA’s thought leadership in the anesthesia community • Managed freelance writing and design staff for a variety of projects • Restructured and redesigned corporate communications; including Annual Report • Created a video content strategy for increasing website traffic • Developed retention programs; including internal corporate newsletter • Designed and promoted medical white papers and trade show materials • Managed company press releases • Curated company blog and promoted NAPA’s thought leadership in the anesthesia community • Managed freelance writing and design staff for a variety of projects • Restructured and redesigned corporate communications; including Annual Report • Created a video content strategy for increasing website traffic • Developed retention programs; including internal corporate newsletter • Designed and promoted medical white papers and trade show materials • Managed company press releases

Freelance Content Marketing Manager

• Apr 2018 - Jul 2018

• Developed company content and marketing to optimize social media strategy and increase social engagement by 150% • Executed creative e-mail marketing campaigns to drive MQLs to sales • Partnered closely with sales teams to integrate content across business channels • Managed external partnerships with various manufacturers marketing departments • Reported on campaign performance to inform the content strategy • Developed company content and marketing to optimize social media strategy and increase social engagement by 150% • Executed creative e-mail marketing campaigns to drive MQLs to sales • Partnered closely with sales teams to integrate content across business channels • Managed external partnerships with various manufacturers marketing departments • Reported on campaign performance to inform the content strategy

Marketing Communications Specialist

• Mar 2017 - Mar 2018

• Organized and participated in writing, editing and reviewing of press releases and pitch notes for all divisions of LRUS; Legal Markets, Corporate Compliance, Legal Education, Healthcare & Regulatory and International Markets • Managed external PR agency relationship with Director of Marketing Communications increasing PR development by 250% • Created procedural process maps and workflows for all marketing channels to increase marketing efficiency • Developed infographic content and print brochures for external communications • Analyzed performance metrics to report on the effectiveness of PR communications and social media content to drive marketing strategies using the Cision platform • Acted as PR liaison for 38 different authors and analysts within the company Show less

Senior Art Director and Content Producer - Creative Department

• Nov 2007 - Feb 2017

• Increased the level of interactive communications and awareness of the Didit brand across all business channels (SEO, SEM, Print, Interactive, Social Media) • Created infographics and presentations and wrote articles as a part of Social Media outreach • Presented clients with UX audits and made recommendations to improve conversion rates • Designed print, interactive and e-mail campaigns • Developed websites, banner ads and landing pages • Provided heuristic audit reports of SEM clients landing pages with actionable insight • Designed and coded new client landing pages and micro-sites for optimal conversions • Managed client e-mail marketing • Worked closely with back-end developers and content writers to complete projects • Established brand identity of products and set style guidelines • Ability to effectively articulate ideas, present to groups internally and externally Clients: Salk Inc., Nassau University Medical Center, West-Ward Pharmaceuticals, Woodbury Commons, ScandiDos, Foxgate, Nassau Detectives Association, Pier Head Associates, Beckett Media, Aer Lingus, Gertler + Wente Architects, LVM Group, Nassau University Medical Center, Cullen & Dykman, Accurate Surgical Associates, Associated Bag, Check N' Go, Gurwin Jewish Residences, Empire Savings Bank, Dun and Bradstreet, and Corel USA. Show less

Art Director

• 2001 - 2006

• Directed design and production of company and client websites • Designed and produced print advertising and collateral for all clients • Organized multiple projects under tight deadlines • Directed design and production of company and client websites • Designed and produced print advertising and collateral for all clients • Organized multiple projects under tight deadlines

Freelance Art Director

• Jul 2002 - Nov 2002

Freelance Art Director

• Jul 2001 - Jun 2002

Art Director

• 1996 - 2001

• Directed all design and development for client websites and banners, including UI prototypes • Organized schema and navigation hierarchies to ensure intuitive user experience • Created recruitment advertising campaigns from concept to production (US Air Force Reserve, Nova Southeastern University) • Supervised vendors and freelance designers on client projects • Conceptualized and produced television advertising • Directed all design and development for client websites and banners, including UI prototypes • Organized schema and navigation hierarchies to ensure intuitive user experience • Created recruitment advertising campaigns from concept to production (US Air Force Reserve, Nova Southeastern University) • Supervised vendors and freelance designers on client projects • Conceptualized and produced television advertising