Aaron Keown
Director at STORELAB™- Claim this Profile
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Bio
Phillip Harlett
Aaron and STORELAB: taking customer engagement and store design to the next level. Building on a history as a leader in hardware design and fabrication, this is a leap forward in bringing designers, suppliers and retailers together in an engaging environment. This capability allows evaluation and adjustment of store designs and shelf layouts in a VR setting, in real time allowing for real-time feedback and collaboration. Leading edge. Congratulations.
Peter White
I have been working with Aaron at TEG & StoreLab for the past 5 years on various projects and strategic initiatives. I have always been impressed with Aaron’s knowledge, professionalism and passion around the industry and what he does. What sets Aaron further apart is the extra effort he will go to ensure the best outcome in everything him or his team are involved in. I am consistently blown away by what his team can deliver. A true business partner… The recent development of StoreLab is a clear example of Aaron pushing the boundaries on what is possible and taking his passion to a completely new level. The facility has been developed from the ground up in Australia with Aaron leading the way. StoreLab is an outstanding facility to engage both Customers and internal businesses in regards to the possibility around in-store execution. From Planograms to new merchandising equipment to full store design the technology is ‘world class’ in bringing it all to life... The advantage of StoreLab is the team behind the scenes have a long history of the industry as well as hardware design and fabrication, which means solutions developed are best in class, but can also be credibly produced. The capability of the facility allows evaluation and adjustment of designs in a VR setting, in real time allowing for real-time feedback and collaboration.
Phillip Harlett
Aaron and STORELAB: taking customer engagement and store design to the next level. Building on a history as a leader in hardware design and fabrication, this is a leap forward in bringing designers, suppliers and retailers together in an engaging environment. This capability allows evaluation and adjustment of store designs and shelf layouts in a VR setting, in real time allowing for real-time feedback and collaboration. Leading edge. Congratulations.
Peter White
I have been working with Aaron at TEG & StoreLab for the past 5 years on various projects and strategic initiatives. I have always been impressed with Aaron’s knowledge, professionalism and passion around the industry and what he does. What sets Aaron further apart is the extra effort he will go to ensure the best outcome in everything him or his team are involved in. I am consistently blown away by what his team can deliver. A true business partner… The recent development of StoreLab is a clear example of Aaron pushing the boundaries on what is possible and taking his passion to a completely new level. The facility has been developed from the ground up in Australia with Aaron leading the way. StoreLab is an outstanding facility to engage both Customers and internal businesses in regards to the possibility around in-store execution. From Planograms to new merchandising equipment to full store design the technology is ‘world class’ in bringing it all to life... The advantage of StoreLab is the team behind the scenes have a long history of the industry as well as hardware design and fabrication, which means solutions developed are best in class, but can also be credibly produced. The capability of the facility allows evaluation and adjustment of designs in a VR setting, in real time allowing for real-time feedback and collaboration.
Phillip Harlett
Aaron and STORELAB: taking customer engagement and store design to the next level. Building on a history as a leader in hardware design and fabrication, this is a leap forward in bringing designers, suppliers and retailers together in an engaging environment. This capability allows evaluation and adjustment of store designs and shelf layouts in a VR setting, in real time allowing for real-time feedback and collaboration. Leading edge. Congratulations.
Peter White
I have been working with Aaron at TEG & StoreLab for the past 5 years on various projects and strategic initiatives. I have always been impressed with Aaron’s knowledge, professionalism and passion around the industry and what he does. What sets Aaron further apart is the extra effort he will go to ensure the best outcome in everything him or his team are involved in. I am consistently blown away by what his team can deliver. A true business partner… The recent development of StoreLab is a clear example of Aaron pushing the boundaries on what is possible and taking his passion to a completely new level. The facility has been developed from the ground up in Australia with Aaron leading the way. StoreLab is an outstanding facility to engage both Customers and internal businesses in regards to the possibility around in-store execution. From Planograms to new merchandising equipment to full store design the technology is ‘world class’ in bringing it all to life... The advantage of StoreLab is the team behind the scenes have a long history of the industry as well as hardware design and fabrication, which means solutions developed are best in class, but can also be credibly produced. The capability of the facility allows evaluation and adjustment of designs in a VR setting, in real time allowing for real-time feedback and collaboration.
Phillip Harlett
Aaron and STORELAB: taking customer engagement and store design to the next level. Building on a history as a leader in hardware design and fabrication, this is a leap forward in bringing designers, suppliers and retailers together in an engaging environment. This capability allows evaluation and adjustment of store designs and shelf layouts in a VR setting, in real time allowing for real-time feedback and collaboration. Leading edge. Congratulations.
Peter White
I have been working with Aaron at TEG & StoreLab for the past 5 years on various projects and strategic initiatives. I have always been impressed with Aaron’s knowledge, professionalism and passion around the industry and what he does. What sets Aaron further apart is the extra effort he will go to ensure the best outcome in everything him or his team are involved in. I am consistently blown away by what his team can deliver. A true business partner… The recent development of StoreLab is a clear example of Aaron pushing the boundaries on what is possible and taking his passion to a completely new level. The facility has been developed from the ground up in Australia with Aaron leading the way. StoreLab is an outstanding facility to engage both Customers and internal businesses in regards to the possibility around in-store execution. From Planograms to new merchandising equipment to full store design the technology is ‘world class’ in bringing it all to life... The advantage of StoreLab is the team behind the scenes have a long history of the industry as well as hardware design and fabrication, which means solutions developed are best in class, but can also be credibly produced. The capability of the facility allows evaluation and adjustment of designs in a VR setting, in real time allowing for real-time feedback and collaboration.
Experience
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StoreLab
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Australia
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Retail
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1 - 100 Employee
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Director
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Aug 2015 - Present
At StoreLab™ we are Customer led providing them with Experiential and Photo Real 3D Simulations to help them make well informed decisions before investing significantly. We support them with industry leading interactive Virtual and Animated digital solutions; use our EyeTrack research platform to refine their concepts - POG/Packaging/POS/NPD etc or build them a custom in-house StoreLab Connect for back at the office. I lead our systems development and client brief development teams. Continuously refining and continuing to push the edge of the envelope to ensure that we continue to deliver industry leading quality and a fast turnaround for our clients. It's rewarding to work with a team of such high calibre 3D & VR design developers - there is no challenge too difficult! The result - our clients are standing out from their competition, building shopper intimacy, becoming more targeted through continuously refining their offer as well realizing cost efficiencies.
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Creative Director
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Jul 2000 - Present
I've lead The Efficiency Group since its creation to relentlessly focus on delivering cost effective shopper centric displays and as a result have attracted and maintained strong relationships with lead FMCG Companies. We are the proud owners of over 40 POPAI industry awards. Our strategic focus is centred around 5 core pillars; Continuous Improvement; Research & Development focus; Quality Assurance; Customer Intimacy and Captivating Displays. This will continue to catapult and drive our leading-edge POP business into 2020 and beyond.
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Education
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School name: National College of Design & Technology
Bachelor of Design & Multimedia, 3D modelling, Animation, Multimedia