Experience

Alberta University of the Arts

• Canada
• Higher Education
• 100 - 200 Employee

• Marketing & Recruitment

  • Jul 2021 - Present



The Source Snowboards, Skateboards & Streetwear

• Retail
• 1 - 100 Employee

• Digital Content Administrator

  • Jan 2021 - Aug 2021

  • Helping to manage various aspects of Shopify Plus (including editing product images, writing SEO descriptions and entering UPC codes. • Supporting marketing initiatives by working with management to create digital content for digital platforms • Creating and managing mailing lists including design and copy writing • Editing digital content materials • Optimizing site for search engine optimization • Working with Lightspeed POS to import, upload and manage content and tags • Graphic design including website homepage banner, print ads, and social media Show less



Bucha Brew

• Canada
• Food & Beverages
• 1 - 100 Employee

• AB Sales, Merchandising & Demo Coordinator

  • Sep 2019 - May 2020

  • Establish & maintenance of new accounts across AB • Chain & Independent retailers instore merchandising and displays • Monitoring & managing inventory levels instore and throughout supply chain • Organizing and performing instore demonstrations, enthusiastically representing brand at events, and hosting retail product knowledge clinics. • Communicating needs of self and retailers to main office and supervisors • Hire & manage team of Brand Ambassadors, leading by example to inspire and encourage Show less



Sully's Lifestyle

• Calgary, Canada Area

• Marketing Communications Coordinator

  • Apr 2016 - Aug 2018

  • Daily monitoring and management of social media accounts & other digital channels; contributed to 50% audience growth and doubled engagement in 6 months • Website development, updating, and maintenance (Wix & WordPress); Designed and developed prototype E-commerce platform - optimizing interface, implementing functional improvements. • Plan, organize, and execute grass-roots events. - generated consistent public engagement, connecting community members; supporting, promoting and generating awareness of business. • Plan and execute a variety of creative marketing initiatives • Track/Record initiatives performance – Focused on achieving key performance indicators including digital impressions, post engagement, event attendance, sales increase, consumer experience ratings, ROI, etc. Creating & presenting information in report, spreadsheet, and presentation formats • Curate engaging social media content with team; creatives and copy designed to generate brand awareness, grow presence. Modifying voice and vision to resonate uniquely across audiences – strong working knowledge of all social media outlets • Ad design; secure effective digital and OOH ad space around Alberta across medias • Organize the creation and distribution of marketing materials • Establish relationships with industry members; building partnerships and cohesiveness within supply chain functions • Market research; understanding consumer needs through first and secondary research and analysis, interpreting data to adapt marketing functions using best fit strategies Show less



Sully's Lifestyle

• Calgary, Canada Area

• Supervisor

  • Mar 2014 - Aug 2018

  • Lead team to accomplish day to day goals, while maintaining a positive working environment – remaining organized while multitasking in a demanding environment - Maintained 100% employee retention for over 1 year • Orientation, training, and management of new employees • Exceed daily, monthly, and seasonal sales goals consistently - Lead team to most successful fiscal year in 2017. • Establish relationships with customers by engaging, informing, and increasing their knowledge of desired product – delivering high level of customer service - Established numerous long-term customers who contributed value as advocates for the business • Lead sales associates – while exceeding personal sales goals • Function as a liaison between senior management, colleagues & customers to facilitate work while accomplishing objectives in a collaborative effort • Opening & Closing procedures including cash reconciliation & POS adjustments • Point person in customer experience matters – answering questions & conflict resolution • General administrative duties – mail distribution, receiving inventory/packages, maintaining supplies inventory, coordinating invoices • Maintain store appearance – cleanliness, repairs, merchandising • Understand industry trends; order inventory appropriately to result in high movement of product - Maintain accurate inventory records Show less



West 49

• Canada
• Retail
• 100 - 200 Employee

• FT Key Holder

  • Sep 2011 - Jan 2013

  • Led team of employees to meet and exceed weekly/monthly sales budgets • Recruited, trained, and motivated new employees to ensure all company policies and procedures were followed • Scheduling staff while adhering to time budgets • Weekly sales and employee reports – performance review, weekly successes • Organized and executed different events with charities and within our community under guidelines of the corporation • Prepare and display product using professional merchandising skills while enhancing product knowledge Show less