Experience

Bearn

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Chief Product Officer

  • Sep 2019 - Present

  San Diego County, California, United States Bearn is a SaaS technology company that has developed a patented platform that engages employers, healthcare payers, and other health and wellness stakeholders. The Bearn platform offers a highly unique, customizable and scalable business solution leveraging the internet of medical things & wearables (IoMT). The platform is tailored as a B2B solution for organizations that wish to drive engagement and retention in healthcare related programs such as activities that promote health, wellness… Show more Bearn is a SaaS technology company that has developed a patented platform that engages employers, healthcare payers, and other health and wellness stakeholders. The Bearn platform offers a highly unique, customizable and scalable business solution leveraging the internet of medical things & wearables (IoMT). The platform is tailored as a B2B solution for organizations that wish to drive engagement and retention in healthcare related programs such as activities that promote health, wellness, fitness lifestyles, and chronic disease management. The Bearn solution combines technology, data, science, and people, all aligned to improve the probability that targeted behavioral changes occur in terms of overall health and wellness. - Led Digital Products, integrations & architecture for a patented platform that engages employers, healthcare payers, and other health and wellness stakeholders - Responsible for $5-$10MM P&Ls, digital strategy, digital properties (web, app, etc.), and digital marketing - Aligned the organization towards the strategic goals and product vision - Strategized, designed, and led execution of a B2B solution to drive engagement and retention in healthcare related programs for health, wellness, fitness, lifestyles, and chronic disease management - Achieved low churn by leading development of mobile iOS/Android app (with 70% client adoption and 4.8/5.0 rating), and improving the core OE web app (drove 30% more usage and engagement) Worked cross-functionally with product, marketing, and business development to bring the platform to market Show less



MMG Fusion

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Product Officer

  • Apr 2016 - Mar 2019

  Washington, District Of Columbia MMG Fusion is dedicated to helping dentists build a thriving practice by making front office management and marketing simple through innovative technology. For years, our team has worked directly with dentists in their offices tackling the hardest management and marketing challenges. - Developed and executed the vision and strategy of the MMG Fusion product line - Created high standards of achieving product and service quality as a core belief of the organization -… Show more MMG Fusion is dedicated to helping dentists build a thriving practice by making front office management and marketing simple through innovative technology. For years, our team has worked directly with dentists in their offices tackling the hardest management and marketing challenges. - Developed and executed the vision and strategy of the MMG Fusion product line - Created high standards of achieving product and service quality as a core belief of the organization - Recognized for breaking down silos and capturing substantial efficiency in the B2B/B2C process, leading to an increase in gross margin from 49% to 80% - Executed Product-Level partnerships and strategic business development - Worked closely with company executives, product, marketing, and sales orgs; reported directly to the CEO - The MMG Fusion product won 2X Best In Class Technology awards and has been featured on the front page of Dental Products Report + Dental Economics

• Head of Product

  • Aug 2015 - Apr 2016

  Washington, District of Columbia, United States - Owned the development of a SaaS platform that integrates between internal and external systems - Directed the operations of the flagship product division, maintaining $5MM ARR in revenue - Led a high-performing team of 8 product experts that worked cross-functionally across the organization - Oversaw world-class UI research, and software design of features and functions for all product offerings - Analyzed competitive products, marketing tactics, call conversion process, and… Show more - Owned the development of a SaaS platform that integrates between internal and external systems - Directed the operations of the flagship product division, maintaining $5MM ARR in revenue - Led a high-performing team of 8 product experts that worked cross-functionally across the organization - Oversaw world-class UI research, and software design of features and functions for all product offerings - Analyzed competitive products, marketing tactics, call conversion process, and strategized a solution that would achieve product-market fit - Ran evaluations on a number of solutions on the market for patient communications, scheduling, and online brand management



Local Patient, LLC

• United States
• Hospitals and Health Care

• VP of Product

  • Jul 2010 - Apr 2016

  Washington D.C. Metro Area Local Patient is a new patient lead generation and dental marketing platform that pairs cutting edge technology to business intelligence solutions. The platform was developed and launched for the dental industry and is able to provide agency level insight and tracking of all marketing channels. The system is fully integrated with dental practice management software and capable of pulling real time data in conjunction with lead generation data to deliver true insight into the ad spend and… Show more Local Patient is a new patient lead generation and dental marketing platform that pairs cutting edge technology to business intelligence solutions. The platform was developed and launched for the dental industry and is able to provide agency level insight and tracking of all marketing channels. The system is fully integrated with dental practice management software and capable of pulling real time data in conjunction with lead generation data to deliver true insight into the ad spend and marketing ROI of a dental practice. Additionally we have developed and integrated several leading edge components that allow a small business owner to manage their online local listings as well as automate patient ratings and reviews. - Developed digital roadmaps, driving $10M+ of capital investment, programs, and execution producing a 6-month turnaround from -15% growth to +25% annual growth - Managed design, development, architecture, testing, reporting, and implementation of product offerings - Developed advanced Call Tracking/Recording, Conversation Analytics, and Natural Language Programming - Responsible for product commercialization and industry adoption - Managed and grew a strong product team of 7 product professionals - Worked closely with company executives and reported directly to the CEO Show less



Grand M LLC

• Vice President Of Product Development

  • Mar 2005 - Jun 2010

  Washington, District of Columbia, United States Grand M LLC was a company dedicated to providing marketing services for doctors and dentists with a hyper focus on their local markets. - Created and drove the strategy of online-based marketing services that included Local SEO, PPC Campaign Management, New Patient Lead Generation, Marketing Tracking, and Reporting Tools - Developed sales strategy and material in order to ensure product adoption and sales volume - Responsible for a team of 5 as well as the east coast division… Show more Grand M LLC was a company dedicated to providing marketing services for doctors and dentists with a hyper focus on their local markets. - Created and drove the strategy of online-based marketing services that included Local SEO, PPC Campaign Management, New Patient Lead Generation, Marketing Tracking, and Reporting Tools - Developed sales strategy and material in order to ensure product adoption and sales volume - Responsible for a team of 5 as well as the east coast division of operations - Led cross-departmental analysis of market conditions and executed accompanying go-to-market strategy Show less