Aaron Doerfler
VP of Education and Engagement at Ivey MSc Consulting Club- Claim this Profile
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Bio
Credentials
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Business Application of Machine Learning and Artificial Intelligence in Healthcare
CourseraMar, 2023- Sep, 2024 -
Business Implications of AI: A Nano-course
CourseraMar, 2023- Sep, 2024 -
Business Intelligence and Competitive Analysis
CourseraMar, 2023- Sep, 2024 -
Introduction to HTML5
CourseraNov, 2022- Sep, 2024 -
Introduction to Software Product Management
CourseraNov, 2022- Sep, 2024
Experience
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Ivey MSc Consulting Club
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Canada
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Business Consulting and Services
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1 - 100 Employee
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VP of Education and Engagement
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Mar 2023 - Present
As the VP of Education and Engagement, it is my job to curate a suite of resources and events to educate club members on what consulting is and help equip them with the information necessary to begin recruiting with both a strategy and the interview skills. As the VP of Education and Engagement, it is my job to curate a suite of resources and events to educate club members on what consulting is and help equip them with the information necessary to begin recruiting with both a strategy and the interview skills.
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Ivey Business School at Western University
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Canada
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Higher Education
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300 - 400 Employee
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Technology & Innovation Consultant
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May 2023 - Jun 2023
- Consulted for Denning’s Funeral Homes, SickKids Hospital, and CIBC - Analyzed internal processes, industry trends, and competitive analyses to determine pain points, create customer journeys, and develop an overall understanding of the business - Created a portfolio of potential technologies for consideration for implementation within a client’s operation over a time period from the present out to ten-plus years into the future considering both the client’s readiness to adopt and the likelihood of adoption within their industry. - Worked collaboratively in a team to pitch technology solutions in a twenty-page report and a five-minute video presentation to senior executives and leadership. Show less
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Atila Tech
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Belgium
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Head of Product
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Sep 2022 - Jun 2023
- Conducted user research through multiple channels including digital and face-to-face- Pitched Atlas (an AI search and summarization tool) at CUCAI 2023, wrote a paper on it, and currently explored possible monetization strategies- Organized a Meet the Students Night event centred around the recruiting process for soccer in the NCAA and CIS- Completed team payroll
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Marketing Lead
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Oct 2021 - Sep 2022
- Collaborated with the team to organize and execute the Atila Top Scholar Program, which is a program designed for high-potential students to connect with like-minded individuals. I facilitated events with industry professionals and technical workshops, providing support for students where needed- Client management: sending out sales emails and maintaining leads to help organizations learn more about the scholarship process, resulting in $7500 in scholarships on the platform- Collaborated with the team to create and develop the strategy behind the Atila mentorship platform- Spoke to hundreds of students in GTA high schools about resources regarding post-secondary education Show less
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Marketing Intern
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Nov 2019 - Oct 2021
- Recipient of Overall Intern of the Year 2020.- Created, implemented, and analyzed multiple social media campaigns on Instagram, Twitter, YouTube and TikTok resulting in an 11% follower growth on Instagram and 54.5k likes on TikTok.- Experience using Google Analytics, Adobe Products (Photoshop, Premiere Pro, InDesign, Illustrator), Canva, Flourish, Tableau Public, WebStorm, Visual Studio Code, and Gmass.- Experience with basic HTML editing has allowed me to create and edit pages on our website including link accessibility changes and adding user testimonials. - Created slide decks and pitched product to potential clients which resulted in the landing of our first client, Skateboards for Hope, and gathering over 10 leads.Check out the blog post linked below to read more about my projects at Atila! Show less
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Western University
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Higher Education
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1 - 100 Employee
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Undergraduate Student Research Intern
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May 2022 - Aug 2022
A 16-week summer research internship completed under the supervision of Dr. Luke Stark focused on emotion-tracking artificial intelligence in cars.
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Sports Communications Coordinator
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Dec 2021 - Apr 2022
Responsible for a variety of initiatives that support the goals and objectives of the Digital Communications, Sports & Recreation, and Student Experience departments. Mainly responsible for cutting in-game highlights and posting to social media, filming b-roll footage from events, and filming Western Varsity sports and events!
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Digital Communications Intern
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Sep 2021 - Dec 2021
Responsible for a variety of initiatives that support the goals and objectives of the Digital Communications, Sports & Recreation, and Student Experience departments including:- Head of the Video Department- Writing new articles for the Mustangs and Campus Recreation website, and making content suggestions. (see Lacrosse and Field Hockey articles below)- Assists with making website updates (i.e. updating team rosters)- Worked on coordinating various video projects (end-of-year banquet highlight tapes, intro hype videos)- Brainstorming new ideas, with respect to Social Media Show less
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Education
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2022 - 2023
Ivey Business School at Western University
Master's of Science in Management - M.Sc., Digital Management -
2018 - 2022
Western University
Bachelor of Arts - BA, Honors Specialization Media Information and Techno-culture
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