Social Media Content & Digital Marketing Strategist

• May 2023 - Present

Social Media Content & Strategy Consultant

• Jan 2023 - May 2023

• Piloted influencer partnership program, coordinating influencers from content ideation to creation, targeting specific gaps in current customer segments, resulting in over 1,100,000 organic impressions • Transitioned to content-based marketing tactics humanizing the physical space, performers, and staff increasing audience growth by 131% and engagements by 20% across all social media platforms • Conceptualized and executed multifaceted campaigns of CDT and with external partners… Show more • Piloted influencer partnership program, coordinating influencers from content ideation to creation, targeting specific gaps in current customer segments, resulting in over 1,100,000 organic impressions • Transitioned to content-based marketing tactics humanizing the physical space, performers, and staff increasing audience growth by 131% and engagements by 20% across all social media platforms • Conceptualized and executed multifaceted campaigns of CDT and with external partners resulting in engagement rate per impression to increase 10% • Managed five distinct brands owned, operated, or promoted by Chanhassen Dinner Theatres with individualized content for all channels and brands to create a cohesive but brand-specific appearance for digital spaces

Social Media Content Strategist

• Jun 2023 - Present

Small Group Training Coach

• Jul 2019 - Present

Project Leader, StageQ

• Jan 2022 - May 2022

• Originated a new service offering for StageQ, a queer concert series, which included steps for implementation to increase engagement, and market share • Led market & industry research, prototype development & testing, speculative customer profiling, and data analysis • Facilitated design thinking sessions to produce testable prototypes for data collection and feedback

Consultant & Communications Lead, StartingBlock Madison Digital Spaces

• Sep 2021 - May 2022

• Enhanced the sustainability and scope of SB’s digital resources to increase inclusiveness and accessibility in alignment with SB’s mission-driven work through recommendations and analysis • Communicated with SB regularly to develop trust and open lines of communication for a clear understanding of the SB’s wants, needs, and concerns • Conducted qualitative and quantitative data collection utilizing strategic distribution methods to generate accurate & representative results and… Show more • Enhanced the sustainability and scope of SB’s digital resources to increase inclusiveness and accessibility in alignment with SB’s mission-driven work through recommendations and analysis • Communicated with SB regularly to develop trust and open lines of communication for a clear understanding of the SB’s wants, needs, and concerns • Conducted qualitative and quantitative data collection utilizing strategic distribution methods to generate accurate & representative results and analysis • Coordinated with media & other 3rd party personnel maintaining the discretion of confidential information and relationship with the client to establish non-biased external relationships for research

Assistant Operations Manager, UW Community Arts Collaboratory

• Sep 2021 - May 2022

• Developed and implemented a social media & marketing plan; produced original content and expanded social media presence by over 150% in under two months • Managed Giving Tuesday Campaign, including original video filming and editing, to increase community awareness and generate financial support for the Collab • Co-wrote and awarded four grant applications, each $10,000+ to continue providing high-quality, researched-based arts education programming in Madison Public… Show more • Developed and implemented a social media & marketing plan; produced original content and expanded social media presence by over 150% in under two months • Managed Giving Tuesday Campaign, including original video filming and editing, to increase community awareness and generate financial support for the Collab • Co-wrote and awarded four grant applications, each $10,000+ to continue providing high-quality, researched-based arts education programming in Madison Public Schools • Assisted with in-person data collection and consenting of subjects as part of a $145,000 National Endowment for the Arts research project to examine social & emotional growth of students through arts education programming

Department of Theatre & Dance Office Assistant

• Sep 2020 - May 2021

• Constructed a recruiting plan for high school and college-aged students, communicating through targeted cold emailing and phone calls, elevating engagement rates to 40% above the national average • Organized and ran 200+ virtual “live” auditions for BFA and BA degrees through a virtual platform, allowing for safe and effective audition processes to recruit students • Generated resources and tools to educate faculty and students on how to utilize digital software and databases to reduce… Show more • Constructed a recruiting plan for high school and college-aged students, communicating through targeted cold emailing and phone calls, elevating engagement rates to 40% above the national average • Organized and ran 200+ virtual “live” auditions for BFA and BA degrees through a virtual platform, allowing for safe and effective audition processes to recruit students • Generated resources and tools to educate faculty and students on how to utilize digital software and databases to reduce audition to offer letter delays, and errors Show less • Constructed a recruiting plan for high school and college-aged students, communicating through targeted cold emailing and phone calls, elevating engagement rates to 40% above the national average • Organized and ran 200+ virtual “live” auditions for BFA and BA degrees through a virtual platform, allowing for safe and effective audition processes to recruit students • Generated resources and tools to educate faculty and students on how to utilize digital software and databases to reduce… Show more • Constructed a recruiting plan for high school and college-aged students, communicating through targeted cold emailing and phone calls, elevating engagement rates to 40% above the national average • Organized and ran 200+ virtual “live” auditions for BFA and BA degrees through a virtual platform, allowing for safe and effective audition processes to recruit students • Generated resources and tools to educate faculty and students on how to utilize digital software and databases to reduce audition to offer letter delays, and errors Show less