Aaron Clancy
Social Lead / Account Manager at TRANSFUSION LTD.- Claim this Profile
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Bio
Experience
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Transfusion
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Australia
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Advertising Services
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1 - 100 Employee
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Social Lead / Account Manager
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Jul 2017 - Present
• Responsible for developing and growing a Social Media offering for new and existing clients. • Building and developing the social media business unit, a mix of new business development and pitches, social media strategy, implementation, client management and retention as well as growing existing client accounts by offering social media support. • Experience with content ideation and content development (image/video/copy) across Social Media with an understanding of brand objectives • Strong written, communication and presentation skills, as well as an ability to understand and apply a brands Tone of Voice. • Ensuring Social Media best practice is maintained. • Focus on New Business development establishing a wider client base. • Supporting Account Director, Senior Management and Creative team as required. • Managing Local Area Marketing portal for National Quick Service Restaurant client including order management, dispatch, queries and user management. • Social Media offering roll-out across Credentials Document, Services Wheel and Website. • Maintaining strong relationships with key client contacts from admin and marketing managers to directors. • Ongoing reporting on Financial Performance including debtors, billings and budgets. Show less
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Clemenger BBDO
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Australia
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Advertising Services
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100 - 200 Employee
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Social Community Manager
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Aug 2016 - Jul 2017
• Responsible for content generation, image creation, report development or any other area of the social process across the account• Creating and managing the content creation process • Designing imagery and retouching content in Photoshop• Moderation on all social platforms (Facebook, Twitter, Instagram) in collaboration with Customer Service• Checking, replying and/or flagging community interactions on a daily basis• Correct posting of content across social platforms including ensuring the copy and imagery posted across social platforms are correct and as per client approval• Maintaining effective communication with Media Agency partnerships in regards to social posts that required paid media support• Accountable for full analytics and reporting process including wrap reports for campaigns and sub-campaigns• Manage the creative process with the internal team, client and Media / PR partnerships• Evolving social content based on key learnings and insights in terms of how the community are engaging with current content Show less
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Social Creative - Contract
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Apr 2016 - Aug 2016
• Content generation, image creation for CUB beer brands• Presenting concepts to client and Account Service Team• Creating and managing the content creation process • Designing imagery and providing content in Photoshop and InDesign formats• Providing creative solutions on all levels (Hub, Hero, Hygiene) to briefs in line with client expectation• Managing creative process and approvals through Creative Directors where relevant
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Social Media Community Manager
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May 2015 - Jan 2016
• Responsible for content generation, image creation, report development or any other area of the social process across the account • Creating and managing the content creation process 2 months in advance via Content Calendars pre-approved by client • Designing imagery and retouching content in Photoshop • Moderation on all social platforms (Facebook, Twitter, Instagram, Periscope & Snapchat) in collaboration with Customer Service • Checking, replying and/or flagging community interactions on a daily basis • Correct posting of content across social platforms including ensuring the copy and imagery posted across social platforms are correct and as per client approval • Maintaining effective communication with Media Agency partnerships in regards to social posts that required paid media support • Accountable for full analytics and reporting process including wrap reports for campaigns and sub-campaigns • Manage the creative newsroom process with the internal team, client and Media / PR partnerships • Evolving social content based on key learnings and insights in terms of how the community are engaging with current content Show less
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Tabcorp
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Entertainment Providers
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700 & Above Employee
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Social Media Executive - Contract
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Nov 2014 - Apr 2015
• Content Management of TAB and Luxbet Twitter communities• Management of TAB Facebook feed• Sentiment and Customer Service monitoring via tools (Radian6, Social Studio, Spark)• Campaign design and video editing• Manage day to day workload of Digital Designer• Curate relevant content to reach the each wagering brands ideal customers• Create and manage all published content (images, video and written)• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)• Design, create and manage promotions and Social ad campaigns• Compile reports for management showing results (ROI) and effective reach and engagement• Identify ways of leveraging social media to drive awareness, advocacy and engagement• Communicate key marketing initiatives to the team and coordinate the deliverables of each campaign• Social media reporting on key metrics, including growth in fans/followers, engagement, ROI, consumer sentiment and trends in conversations• Identify key social media trends, trending topics and relevant opportunities for both brands• Develop social media calendars for each wagering brand, in consultation with the respective brands Marketing Manager• Proactively monitor the Tabcorp brand conversation through social media channels and tools• Monitor trends in Social Media tools, applications, channels, design and strategy• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management and take appropriate action as per company Social Media Policy Show less
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Digital Performance Executive - Contract
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Sep 2014 - Nov 2014
• Ongoing maintenance and management of Myaffiliate system• Publishing of current offering banners to all Affiliate sites• Providing individually coded eDM`s for Affiliate distribution to their databases at no cost to Luxbet• Optimizing Affiliate Marketing through SEM, Social and Digital mediums• Testing and Analysis of campaign approach and creative• Implementing increased communications with existing Affiliates• Filtering of Suspended accounts for Approval ensuring only quality Affiliates are associated• Development of retargeting strategies• Increasing brand visibility throughout the affiliate market• Post analysis reporting to improve future campaigns Show less
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Mortgage Choice
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Australia
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Financial Services
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700 & Above Employee
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Marketing Team Member
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Jul 2014 - Sep 2014
• Working within Operations Office Marketing Team involving both digital and traditional mediums • Proofing, Dispatch and first point of contact with creative agency and client network • Development of new Local Area Marketing platform • Implementation of rebranded mediums templating and addition to new platform • Brand Guideline development post re-brand • Traffic Management • Content and Copywriting • Working within Operations Office Marketing Team involving both digital and traditional mediums • Proofing, Dispatch and first point of contact with creative agency and client network • Development of new Local Area Marketing platform • Implementation of rebranded mediums templating and addition to new platform • Brand Guideline development post re-brand • Traffic Management • Content and Copywriting
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'Freelance'
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Freelance
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Account Manager
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Mar 2014 - Jul 2014
• Working with Above the Line and Below the Line agencies • Management of Local Area Marketing systems for franchises in the Fast Food, Sports and Financial Services Industries • Procurement of Branded and bespoke merchandise in the Liquor ,FMCG and Sports sector • Management of Consumer promotions incl design, artwork, print, legals and financials for various projects • Working with Above the Line and Below the Line agencies • Management of Local Area Marketing systems for franchises in the Fast Food, Sports and Financial Services Industries • Procurement of Branded and bespoke merchandise in the Liquor ,FMCG and Sports sector • Management of Consumer promotions incl design, artwork, print, legals and financials for various projects
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Maxus Global
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United States
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Advertising Services
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200 - 300 Employee
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Trading and Planning Assistant
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Aug 2013 - Mar 2014
• Working within buying and planning teams, confirmation of media bookings, delivery of material instructions to media suppliers. • Collection of all media information to provide full implementation services. • Processing data for post analysis and competitive reports. • Processing and loading media bookings. • Loading research data, updating television program format. • Media monitoring, proof of performance and post analysis. • Sourcing media rates. • Checking and matching media confirmations and pre-telecast times. • Monitoring spots against bookings. • Budget reconciliation, invoicing, settlement of account queries. • Generating booking confirmations, material instructions, media schedules and contracts. Show less
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Metropolis Agency
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Australia
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Advertising Services
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1 - 100 Employee
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Account Manager
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Feb 2012 - Aug 2013
• Manage 1,000+ brokers Australia wide via Aussie Express (Local Area / Channel Marketing) online ordering system• Single point of contact for State Marketing Mangers and preferred suppliers• Brief Local Area Marketing requirements to in-house design studio• Ensure brand integrity across all creative• Host training sessions for new inductee brokers• Media booking and placement• System usage and order reporting to State Marketing• System development, maintenance and monitoring• New business development research• CBRE Residential and Commercial marketing campaign management• Manage new client and media rate matrix Show less
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Credits and Billings Manager
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Feb 2011 - Feb 2012
• Credit and Billing management• CBRE Commercial system management• Management of credit approval for vendors• Accounts payable – supplier invoices, payments and reconciliations• Accounts receivable – invoicing and credit control• Job cost reports• In-house IT support
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Property Manager
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Jul 2009 - Jan 2011
• Assisted in property development division inc. development application, securing insurance, liaison with architects, quotes, development plans inc floor and arborist plans, local council liaison • Administration • Coordinate tradespeople • Accounts payable / receivable • Receive and receipt rent • Maintenance of insurance policies • Assisted in property development division inc. development application, securing insurance, liaison with architects, quotes, development plans inc floor and arborist plans, local council liaison • Administration • Coordinate tradespeople • Accounts payable / receivable • Receive and receipt rent • Maintenance of insurance policies
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Cushman & Wakefield
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Sydney, Australia
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Secondment Experience
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2011 - 2011
• Property Inspections • New business • Prepare submissions for listings • Obtained zoning and heritage maps and floor space ratios • Read floor and building plans • Property Inspections • New business • Prepare submissions for listings • Obtained zoning and heritage maps and floor space ratios • Read floor and building plans
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Secondment Experience
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2010 - 2010
• Property inspections and showings • New business • Prepare listing kits • Market appraisals, property marketing and managing photo shoots • Liaising with vendors and purchasers • Property inspections and showings • New business • Prepare listing kits • Market appraisals, property marketing and managing photo shoots • Liaising with vendors and purchasers
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Secondment Experience
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2009 - 2009
• Commercial property management • Residential leasing responsibility inc. property maintenance • Lease preparation • Commercial property sales, inspections, signboards, measuring sites • LJ Hooker database management inc. editing and input • Use of REST • Commercial property management • Residential leasing responsibility inc. property maintenance • Lease preparation • Commercial property sales, inspections, signboards, measuring sites • LJ Hooker database management inc. editing and input • Use of REST
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The Commodore Hotel
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McMahons Point, Sydney
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Manager
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2008 - 2008
• Communicating with food and beverage representatives • Designed and implemented new inventory system • Shift/Duty supervisor • General Management duties • Communicating with food and beverage representatives • Designed and implemented new inventory system • Shift/Duty supervisor • General Management duties
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The Woolwich Pier Hotel
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Woolwich, Sydney
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Assistant Manager
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2003 - 2008
• Managed product sales representatives • Accountability for stocktaking • Designed and implemented new inventory and ordering system • Responsible for rosters, staff, takings, balancing of the safes and banking • Managed product sales representatives • Accountability for stocktaking • Designed and implemented new inventory and ordering system • Responsible for rosters, staff, takings, balancing of the safes and banking
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Education
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University of Technology, Sydney
Certificate of Digital Marketing -
MuMbrella Digital School
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AdSchool
Account Management, Marketing and Advertising -
Technical And Further Education
Cert IV, Real Estate -
St. Josephs College