Experience

Proximity Colombia

• Colombia
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • Oct 2021 - Present

  Focus on inspiring and leading creativity, 360º ideation and execution, copywriting BRANDS: Diageo Colombia Tanqueray - Don Julio - Singleton Baileys - Johnnie Walker Diageo VNZL Ron Cacique - Ron Pampero Johnnie Walker - Buchanans - Black & White Focus on inspiring and leading creativity, 360º ideation and execution, copywriting BRANDS: Diageo Colombia Tanqueray - Don Julio - Singleton Baileys - Johnnie Walker Diageo VNZL Ron Cacique - Ron Pampero Johnnie Walker - Buchanans - Black & White



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• CD Lead. Creative Copywriter

  • Aug 2020 - Dec 2021

  Avon regional - Colombia, Ecuador, Perú, Bolivia PorkColombia Oxxo Care cleaners - Florida & Conneticut Avon regional - Colombia, Ecuador, Perú, Bolivia PorkColombia Oxxo Care cleaners - Florida & Conneticut



Nobox | A Samy Alliance Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Jun 2019 - Jul 2020

  Head creative of the Gatorade CALA Market & Marriott LATAM English & Spanish accounts. I have to deliver high-end ideas to the category in English and in Spanish, stay on top of the latest in social media platforms and trends, manage day-to-day client relationships, and workflow of a really talented team working closely with Traffic/Project Management to route all the deliverables as needed. Head creative of the Gatorade CALA Market & Marriott LATAM English & Spanish accounts. I have to deliver high-end ideas to the category in English and in Spanish, stay on top of the latest in social media platforms and trends, manage day-to-day client relationships, and workflow of a really talented team working closely with Traffic/Project Management to route all the deliverables as needed.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Lead. Bilingual Creative Copywriter

  • Aug 2018 - May 2019

  Lead for the DIRECTV - AT&T LATAM 360º creative team, developing marketing campaigns. Encourage and lead the creative team into the formulation and implementation of the brand products, services, information and communication strategy that promotes the brand in every media channel ATL, Social, Digital, Trade, Inbound marketing, event Planning and Coordination. This includes pieces such as TVC`s, digital videos, press releases, blogs, infographics, fact sheets, speeches, mail and print bulletins, PowerPoint presentations, activity highlights, success stories, talking points, and other visual displays.



Proximity BBDO

• Mexico
• Advertising Services
• 1 - 100 Employee

• Sr. Bilingual Creative Copywriter

  • Apr 2017 - Aug 2018

  As senior creative I was in charge of the Digital, ATL and shopper campaigns for VISA Colombia, VISA Central America and the english speaking countries of the Caribbean creating a content plan in every media to develop the brand products and designed to communicate technically complex content in a simple language to the brand users and marketing target. Brands: *Visa GLAC (Latin America & the Caribbean - REGION) *Alcea *Polet (Meals) As senior creative I was in charge of the Digital, ATL and shopper campaigns for VISA Colombia, VISA Central America and the english speaking countries of the Caribbean creating a content plan in every media to develop the brand products and designed to communicate technically complex content in a simple language to the brand users and marketing target. Brands: *Visa GLAC (Latin America & the Caribbean - REGION) *Alcea *Polet (Meals)



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Bilingual Creative Copywriter

  • May 2014 - Apr 2017

  As part of the digital hub of the agency, we choose to think from several key advertising verticals. Ideas carefully selected to be a part of the brand ecosystem. With an authentic voice, delivering a 1:1 communication with a humankind perspective. Campaigns for several brands and seasons with a touch of fun and personality. Brands: *The Coca-Cola Company [Coca-Cola - Fanta - Sprite - Del Valle...] *Diageo [Buchanan's - Johnnie Walker - Old Parr - Baileys...] *Club Colombia [Bavaria - SABMiller] *Redd´s [Bavaria - SABMiller] *Falabella *Kellogg's [Granola - Special K - Choco Krispis - Zucaritas...] *McDonalds



Anomaly

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Copywriter

  • Nov 2015 - Feb 2016

  I was hired to freelance in the creative development of an specific campaign concerning a brand of the agency in Amsterdam and the local context of my home country Colombia. I was hired to freelance in the creative development of an specific campaign concerning a brand of the agency in Amsterdam and the local context of my home country Colombia.



AUPEO!

• Berlin Area, Germany

• Bilingual Media and Communication Jr

  • Jun 2012 - Jun 2013

  The Media and Communication Jr help in the design, concept and execute of rich media content, site copywriting, community managing, creative concept for banners, mobile, email and digital campaigns, giveaways, newsletters, icons, info-graphics, editorial content for the social media and visual communication for print press and web. with strong design skills, and a solid knowledge of digital design and optimization research and social media tools. The Media and Communication Jr help in the design, concept and execute of rich media content, site copywriting, community managing, creative concept for banners, mobile, email and digital campaigns, giveaways, newsletters, icons, info-graphics, editorial content for the social media and visual communication for print press and web. with strong design skills, and a solid knowledge of digital design and optimization research and social media tools.



Allianz Colombia

• Colombia
• Insurance
• 400 - 500 Employee

• Editorial and communication Jr

  • Jun 2010 - Sep 2011

  The Editorial and communication Jr is in charge of the development of content and design for editorial pieces (pint and web), e-mail marketing strategies, visual media concepts and manage the social media content and infographics. The Editorial and communication Jr is in charge of the development of content and design for editorial pieces (pint and web), e-mail marketing strategies, visual media concepts and manage the social media content and infographics.