Aaliyah Smith

Graphic Designer at International Franchise Association
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area
Languages
  • English -

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Jaasmin Foote

It was a pleasure to work with Aaliyah in 2022. She joined the team and quickly showed her abilities to communicate with all levels of our staff and coordinate posts for social media to assist the Social Media Manager. She was always on time and was dedicated to ensuring the quality of her deliverables. She has a can-do attitude and is a self-starter. She also maintained professionalism at all times and helped her peers when they were under deadline. Overall, Aaliyah is a full package and an asset to any team she joins.

Taylor Butler

Aaliyah made a major dream of my come to life by creative designing my first fashion and creative writing publication. She designed my 12 page coffee table magazine which I was about to share with close friends, family, and post via social media for everyone else to enjoy my self portraits and introspective writing. It was amazing. She was timely and meticulous about the details I wanted and inspired me to push the creative boundaries I’d envisioned to expand the reach of my creative arts.

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Credentials

  • Introduction to User Interface Design
    CareerFoundry
    Aug, 2021
    - Nov, 2024
  • Social Marketing Certification
    Hootsuite
    Apr, 2019
    - Nov, 2024
  • Google Ads Mobile
    Google Ads
    Apr, 2019
    - Nov, 2024

Experience

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Graphic Designer
      • Sep 2023 - Present

  • Self-employed
    • Washington, United States
    • Digital Designer
      • Jan 2020 - Present

      Creative Director for all projects from inception to execution. Design digital elements for clients, including but not limited to web design and management, logo and flier design, magazine development and design, photography, and cinematic short films. • Create user experiences and user interface designs; user flows and diagrams, user personas that identify the target audience, SEO, and low, mid and high fidelity wireframes. • Develop and implement brand/style guides. • Increase user engagement and retention. • Develop brands, brand awareness and consistency; including but not limited to defining target audience, voice, mission, vision and values, logo design, and brand guidelines. • Design buttons and icons that align with brands and project goals/audiences. • Design and implement animations to draw the attention of target audiences to increase click through rates, sales, and awareness. • Web, app, and landing page design and development using Webflow, Adobe Creative Cloud, Sketch, Figma, and Google. • Collect and Report website analytics; ROI and online conversion rates • Competitor analysis, market research, and trend awareness. • Curate “Story-telling” designs. • Direct, film and edit media content. • Ensure continued website management and maintenance. Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Route Driver - Utility
      • Oct 2022 - Sep 2023

      Providing exceptional food delivery services to businesses - creating a comfortable break-time experience for employees and clients. Continuously improve customer satisfaction and maintain customer relationships while managing micro-markets, including but not limited to quarterly inventories, daily spoilage checks, and cleanliness. Providing exceptional food delivery services to businesses - creating a comfortable break-time experience for employees and clients. Continuously improve customer satisfaction and maintain customer relationships while managing micro-markets, including but not limited to quarterly inventories, daily spoilage checks, and cleanliness.

    • United States
    • Airlines and Aviation
    • 1 - 100 Employee
    • Marketing Project Coordinator / Graphic Designer
      • Feb 2022 - Apr 2022

      Increased our client, European Helicopter Association, prospects by designing captivating user-centered brochures, discount fliers, and roll-up banners to promote their association at HELI-EXPO, the largest helicopter exhibition in the world. As well as improve the marketing team’s project management, time management, and client communication by implementing and training 5+ colleagues and 12+ clients on Monday.com. • Maintain and manage spreadsheets for all marketing project budgets • Document weekly status update meetings. Show less

    • United States
    • Airlines and Aviation
    • 300 - 400 Employee
    • Social Media Coordinator
      • Aug 2021 - Feb 2022

      Maintain and improve social media engagement by designing eye-catching graphics, maintaining content calendars, effective copywriting, engaging with followers, and practicing crisis management. • Created user-centered digital graphics by completing competitor analysis, market research, and trend awareness, increasing social media engagement by an average of 2% across all platforms in six months. • Designed engaging digital graphics for #HispanicHeritageMonth, a digital campaign influencing members of the LatinX community to continue and or begin their airline pilot careers. • Develop and implement social media strategies and campaigns. • Collect and Report campaign statistics; ROI and online conversion rates, and social media analytics. • Format and distribute electronic newsletters via Real Magnet. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing and Programs Assistant / Graphic Designer
      • Nov 2019 - Jan 2021

      Designed digital and print materials, including but not limited to digital ads and graphics, infographics, brochures, booklets, year-in-reviews, roll-up banners, and over ten postcards for the marketing team while managing elements on the company website and all social media platforms. • Increased attendance for the annual golf event, during the 2020 pandemic, by designing and promoting digital and print ads, including but not limited to postcards, social media ads, and email graphics. • Redesigned and updated Awards and Recognitions and Education and Training program booklets. • Manage company website and event calendar including but not limited to content creation, graphic and button design. • Research benchmark trends for the target audience. • Develop social media content, design flyers, direct/produce videos, and edit photos using Adobe Creative Cloud. • Maintain a social media calendar via Hootsuite and Excel. • Social media crisis management. • Develop and implement social media strategies and campaigns. • Photograph and film company events. • Assist management staff to plan, promote, support advertising events to attract new and existing customers. • Liaison with internal and external suppliers included but not limited to catering. Show less

    • United States
    • Aviation and Aerospace Component Manufacturing
    • 1 - 100 Employee
    • Office Administrator / Social Media Graphic Designer
      • Nov 2018 - Jul 2019

      Create influential short films and graphic designs for digital campaigns resulting in a 50% increase in authentic followers in six months, and increase the social media marketing budget while performing exceptional clerical duties. Create influential short films and graphic designs for digital campaigns resulting in a 50% increase in authentic followers in six months, and increase the social media marketing budget while performing exceptional clerical duties.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Administrative Assistant
      • Sep 2016 - Nov 2018

    • Mailroom Clerk
      • Dec 2015 - Sep 2016

    • United States
    • Retail
    • 700 & Above Employee
    • Cashier
      • Jun 2015 - Dec 2015

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Party pro
      • Jun 2014 - Jun 2015

Education

  • University of Maryland University College
    Some College, Business Administration and Management, General
    2015 -
  • University of Maryland Eastern Shore
    Business Administration and Management, General
    2012 - 2015

Community

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