Experience

The Salvation Army New Zealand, Fiji, Tonga & Samoa
• Non-profit Organization Management
• 100 - 200 Employee
• Marketing & Communications Manager

  • Oct 2021 - Present

Wayver
• New Zealand
• Financial Services
• 1 - 100 Employee
• Marketing Executive

  • Dec 2020 - Dec 2021


Liverton Technology Group

• New Zealand
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Executive

  • Mar 2021 - Oct 2021

  As the Marketing Executive for Liverton Technology Group (B2B), I manage all marketing and PR campaigns and activities across all four company brands - Wayver (Event technology),Liverton Networks (ISP/Wi-Fi), Smartcheck (AI & Automation), Liverton Hospitality (Electronic locks & safes). This vast and varied role involves conducting and executing extensive market research, creating visual and written case studies, content management, copywriting, EDM creation, set-up and maintenance of the company's ecommerce store, website design and graphic design, product photography and videography, social media content management, creating marketing and sales collateral (slides, posters, flyers, etc.) and more.

• Marketing & Design Assistant

  • Dec 2020 - Mar 2021



KENZZI

• New Zealand
• Consumer Goods
• 1 - 100 Employee

• Marketing Executive & Client Relationship Manager

  • Mar 2020 - Nov 2020

  Marketing Executive: This part of my role comprises of three key tasks. One, to develop effective marketing strategies and manage all the marketing channels to ensure that the brand is represented accordingly to the company’s brand guidelines. Two, to lead the execution of marketing campaigns from start to finish. Three, provide and generate critical insights and analytic reports for leads, execution and customer loyalty.Client Relations Manager: This part of my role is dedicated to managing the back end of all influencer collaborations (YouTube, Instagram, Blogs, Podcasts). I ensure all influencer campaigns are executed correctly, on time and that all content received aligns with the company’s needs. This also involves creating and directing content when needed. Along with this, I collect data and create analytical reports to help with post-campaign analysis. Creating these analyses provide critical insights which help steer the direction of future campaigns. In addition, I create and design external-use briefs and contracts to provide prospecting clients and campaigns with all necessary resources and documentation.

• Marketing And Public Relations Specialist

  • Dec 2019 - Mar 2020

  As a marketing and PR specialist for Kenzzi (e-commerce beauty store) I was part of a team of three who managed all influencer campaigns for the company. In this role I identified and built relationships with key top-tier influencers across the United States and the United Kingdom who had YouTube, Blogs, Facebook, and Instagram platforms. I developed and executed creative, tailored paid and organic campaigns that generated over $150,000 USD in sales and around 1000 unit sales a month with a monthly marketing & PR budget of $50k USD. In addition to this I helped develop the in-house customer service team which involved training staff to answer customer queries, creating customer service handbooks which included pre-written customer query answers, information on how to use our shipping and supplier company website and Shopify store (refunds, apps, order searching, re-sending confirmation emails etc.) + more.



The Generalist PR

• New Zealand
• Public Relations and Communications Services

• Public Relations Intern

  • Jul 2019 - Dec 2019

  In this role, I have had the opportunity to work with some of New Zealand’s most prestigious beauty and lifestyle brands. I helped produce and execute public relations campaigns for clients such as Clarins, Schwarzkopf, Jean Paul Gaultier, Paco Rabanne, Versace, Prada, Mugler and more. This role required a strong eye for detail, creative innovation, organisation, and a high level of creativity and communication skills. - Create aesthetic media kits to a high quality and standard - Write copy for media releases - Use organisation skills to deal with a high quantity of PR send-outs - Utilise time management skills to meet strict deadlines - Strong attention to detail - Assist in media kit innovation - Use creative knowledge to suggest effective PR campaigns - Assist in daily office duties - Post campaign analysis: search for media clippings (print and digital) and record results in excel for clients



Athletics New Zealand

• New Zealand
• Spectator Sports
• 1 - 100 Employee

• Marketing Intern

  • May 2019 - Dec 2019

  This role had given me the opportunity to work alongside the head of communications and marketing at Athletics New Zealand (ANZ), the governing body for athletics. In the communication department at ANZ, we organise and manage events for athlete, coaches and the public, communicate and liaise with partners and the media, and handle all communication strategic planning. My role involved working on communication tasks including marketing campaigns, social media and website content management, google analytics, EDMS and more. I had worked on campaigns for events such as the Rotorua Marathon, the Colgate Games, the Pacific Games, and the World Para Athletics Championships (Dubai). This role was highly rewarding and allowed me to develop and hone down on skills that I have learnt in university.



Massey University

• New Zealand
• Higher Education
• 700 & Above Employee

• President of Massey's Communication Association

  • Jan 2019 - Nov 2019

  Being the president of the Communication Association for Massey University allowed me to use my marketing and communications skills to help ‘bridge the gap between the classroom and the industry’ for students at MUA. In this role, I had an amazing team where we all worked together to create events, EDM’s, manage our social accounts and overall, enhance students career options and skills. The most rewarding part of this job was being able to autonomously steer the strategic planning of the association as a team and being able to come up with creative marketing plans and execute them from start to finsih.


Pawshake
• United States
• Consumer Services
• 1 - 100 Employee
• Pet Sitter

  • Apr 2019 - Oct 2019

Tank Juice Bar
• New Zealand
• Food and Beverage Services
• 1 - 100 Employee
• Store Assistant

  • Oct 2016 - Mar 2019

Celebration Box
• New Zealand
• Food and Beverage Services
• 1 - 100 Employee
• Marketing And Public Relations Intern

  • Aug 2018 - Nov 2018
• Treasurer for Massey's Communication Association

  • Jan 2018 - Nov 2018