Aal Moghrabi
Co-Founder, COO at Dark Mattr- Claim this Profile
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French Full professional proficiency
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Jehde Gublin
To work with Aal was something easy and enjoyable in every way! She is an intelligent, competent and serious person. She is friendly and remarkable whether in everyday life or at work, you can count on her every time. Teamwork does not scare her, whatever the level of difficulty, she always succeeds. Aal is a real asset.
Jehde Gublin
To work with Aal was something easy and enjoyable in every way! She is an intelligent, competent and serious person. She is friendly and remarkable whether in everyday life or at work, you can count on her every time. Teamwork does not scare her, whatever the level of difficulty, she always succeeds. Aal is a real asset.
Jehde Gublin
To work with Aal was something easy and enjoyable in every way! She is an intelligent, competent and serious person. She is friendly and remarkable whether in everyday life or at work, you can count on her every time. Teamwork does not scare her, whatever the level of difficulty, she always succeeds. Aal is a real asset.
Jehde Gublin
To work with Aal was something easy and enjoyable in every way! She is an intelligent, competent and serious person. She is friendly and remarkable whether in everyday life or at work, you can count on her every time. Teamwork does not scare her, whatever the level of difficulty, she always succeeds. Aal is a real asset.
Credentials
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Entrepreneurship in Emerging Economies
HarvardXAug, 2020- Oct, 2024 -
Certificate of Achievement
Bank AudiAug, 2016- Oct, 2024
Experience
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Dark Mattr
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Lebanon
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Advertising Services
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1 - 100 Employee
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Co-Founder, COO
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Mar 2020 - Present
• Co-founded the agency on an Agile & Lean methodology using the Kanban system framework• Designed and implemented business strategies, plans and procedures• Set comprehensive goals to promote dedication, growth, company culture and vision• Worked closely on budgeting, forecasting and on resource allocation• Overseeing daily operations of the company• Evaluated performance by analyzing and interpreting data and metrics• Managed relationships with partners, representatives and clients• Onboarded and trained new employees and training existing employees.• Overseeing team's health, safety and organized work environment.• Implemented systematic staff development and satisfaction procedures.• Communicated with staff about issues affecting their performance.• Created effective tools to measure the effectiveness of internal and external processes. Show less
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Lean Agile Coach
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Mar 2020 - Present
• Put a dysfunctional team on track using fine-tuning Lean & Agile approaches• Improved operational processes to reduce costs and increase efficiencies and client satisfaction/ retention. • Worked with project teams to analyze current systems and processes• Promoted a culture of constant improvement, setting milestones & being accountable for them• Drove cultural change by championing an agile mindset
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Product Marketing Manager
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Mar 2020 - Present
• Combined product planning and marketing to manage the products' life cycle• Prioritizing digital product releases and capabilities• Aligning team on product short-term and long-term visions• Determining the type of advertising and marketing content to be created and distributed.• Work with in-house direct response writers to create the desired content.• Outlining timeline for each product and oversee its successful execution.• Creating and manage budgets for each product. Show less
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Helpdose
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Netherlands
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Internet Publishing
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1 - 100 Employee
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Co-Founder, COO
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Apr 2020 - Dec 2021
• Provided management & leadership to the organization aligned with overall strategic vision.• Drove company results from an operational perspective • Worked with CEO & CFO on budgeting, forecasting and resource allocation programs.• Created and implemented operational processes, internal infrastructures, reporting systems• Forged strategic partnerships and relationships with customers and investors• Fostered a growth oriented, positive and encouraging environment• Represented the startup at events, conferences & press events Show less
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Scrum Master
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Apr 2020 - Nov 2021
• Transformed the startup from a traditional waterfall to an agile environment• Led the team in using Agile methodology and scrum practices• Helped the team achieve higher-level scrum maturity & customer satisfaction• Led the team in self-organization & identifying blanks in the Agile framework• Removed impediments and coached the team on early removal of impediments• Resolved conflicts and issues that occured
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Head of Product
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Apr 2020 - Jul 2021
• Strategically planned and managed of the product roadmap• Defined and aligned the vision and strategy in order to establish the startup• Participated in the Design and improved the concept and the user experience.• Created and presented visionary innovations in front of customers, investors and analysts• Led a product management team and motivated them to achieve steady improvements
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Marketing, Product & Business Development
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Apr 2020 - Sep 2020
• Collaborated with the product team to define the product vision, objectives and key results • Built a strategic product roadmap that fits in with the overall strategy of the company • Combined Product & Marketing to manage the entire lifecycle of the product • Spoke to users to collect feedback • Worked with the developers to deliver quality features within the expected timeline • Collaborated with the Digital Marketing team to create and run marketing campaigns • In charge of the Influencer program and improving the marketing strategy • Set and implemented social media and communication campaigns to align with marketing strategies Show less
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Bank Audi
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Lebanon
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Banking
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700 & Above Employee
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Intern
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Jul 2016 - Aug 2016
• Trained to perform OTC transactions. These operations included cash, cheques and credit deposits/ withdrawals as well as opening accounts. • Trained to perform transactions on the foreign exchange market. • Assisted the Costumer Service Manager in performing branch operations and providing the best quality of service for Bank Audi's costumers. • Attended weekly conferences at the Headquarters in order to get familiar with Bank Audi's various departments and innovative ideas and latest products. • Passed, at the end of the internship, an evaluation and obtained a Certificate of Achievement. Show less
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Education
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2020 - 2021
Montpellier Management
Master's degree, Data Science & Customer Relationship Management (CRM) -
2019 - 2020
Harvard Business School
Entrepreneurship in Emerging Economies -
2018 - 2020
University of Montpellier
Master's degree, Digital Economics -
2015 - 2018
University of Montpellier
Bachelor's degree, Economics -
2014 - 2015
Université des Sciences et Techniques du Languedoc (Montpellier II)
Electrical, Electronics and Automatic Engineering -
2008 - 2014
French International School of Riyadh
French Baccalaureate, Scientific Track -
Elbilia, Casablanca, Morocco
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