Experience

Friday & Theo

• India
• Advertising Services
• 1 - 100 Employee

• Client Servicing & Strategy Director

  • Jan 2023 - Present

  As a consultant at Friday & Theo leading the client servicing & and strategy for the communication team for Bill & Melinda Gates Foundation at the Ministry of Health & Family Welfare- Leading a Team of 6 creative professionals at the Ministry of Health and Family Welfare and brewing comms content.- Creative Content Production - Produced 5 Films for G20 Health Working Group Meetings & Ministers' Meeting, Gandhinagar Gujarat, India - Brewed Content Strategies across multiple health divisions at the Ministry of Health and Family Welfare.- Managed 18 Member Crew and executed social media content for G20 Health Ministers' Meeting at Gandhinagar, Gujarat.- Produced Documentary on G20 Health Working Group Meetings of Ministry of Health and Family Welfare Show less

• Advisor, Ministry of Health and Family Welfare

  • Jan 2023 - Present

  Creating media strategy for G20 India 2nd Health Working Group Meeting, Goa. Content production for key social media platforms - Twitter, Facebook & Instagram.


Minimal Affairs
• Wholesale
• Founder | Partner

  • Feb 2021 - Present


Cravants Media Private Limited

• India
• Advertising Services
• 1 - 100 Employee

• Independent Marketing Consultant

  • Jan 2020 - Present

  - Led creative marketing strategies for brands like Lulu Mall, The Leela, and Bajaj Electronics. - Planned and executed strategy for launching Lulu Mall Lucknow, Uttar Pradesh. - Created content for social media for festive launches and sales with influencer collaborations for Lulu Mall, Lucknow. - Executed Creative Strategy for Brand Store Launch, Bajaj Electronics in Delhi, NCR. - Led creative marketing strategies for brands like Lulu Mall, The Leela, and Bajaj Electronics. - Planned and executed strategy for launching Lulu Mall Lucknow, Uttar Pradesh. - Created content for social media for festive launches and sales with influencer collaborations for Lulu Mall, Lucknow. - Executed Creative Strategy for Brand Store Launch, Bajaj Electronics in Delhi, NCR.



CARE

• Brazil
• Philanthropic Fundraising Services

• Client Servicing & Strategy Consultant

  • Aug 2021 - Jan 2023

  Care's Behavioural Change Campaign Unit, C4C is responsible for bringing the tremendous groundwork to life via different mediums such as Documentaries, Short Films, Educational Videos, and other behavioral change campaigns & communication collaterals. - Case Study Films of Infant Mortality Rate project by CARE India. - Case Study Films of COVID Response Project: The strategic and developmental work done by CARE across India through different interventions and campaigns. - 25+ Educational Videos for PHFI and Care's Joint Initiative in order to spread awareness among the learners and ground forces. - International Women's Day Montage Film and Campaign Collaterals focusing on the “Gender equality today for a sustainable tomorrow", UN adopted theme. Show less



Wayam Intertrade

• Partner

  • Jan 2021 - Dec 2022

  Wayam was incubated with a passion to nurture new age and agile e-commerce brands. Wayam was incubated with a passion to nurture new age and agile e-commerce brands.



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Content Manager (Media Partnerships) Hindustan Unilever Limited

  • Feb 2020 - Apr 2021

  - Worked on sponsorships proposals and content partnerships for brands across Pepsico India Portfolio, - Facebook - Boost With Facebook. - As a content manager spearheaded the Nutrition Category of Hindustan Unilever Limited executed campaigns for Boost namely, Boost Stamina Meter that continues to bring laureate for the organisation. - Boost Stamina Meter - The new scoreboard in town. Read more at - Boost, the milk food drink, tangibly demonstrated its stamina proposition to connect with a previously untapped audience in India. - Boost Stamina Meter bagged awards at Festival of Media Global Awards and became the only brand to made it to the list of WARC Awards from India. Show less



94.3 MY FM - Synergy Media Entertainment Ltd. - Dainik Bhaskar Group

• India
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Assistant Manager Client Solutions

  • Oct 2018 - Nov 2019

  - Created Branded solutions for the New Market Development clients on Radio. - Brought non-radio clients on board for the first time for the organization like Sony, Saregama Caravan. Build sales marketing strategy for the corporate clients for MY FM. - Created Branded solutions for the New Market Development clients on Radio. - Brought non-radio clients on board for the first time for the organization like Sony, Saregama Caravan. Build sales marketing strategy for the corporate clients for MY FM.



Addictive Media, India

• Social Media Marketing Manager

  • Jan 2018 - Oct 2018

  Worked as a Team lead (SMO - Social Media Optimization), created interactive communication strategy, and identified Client Servicing & Relationship Management as key tasks of the profile. Worked as a Team lead (SMO - Social Media Optimization), created interactive communication strategy, and identified Client Servicing & Relationship Management as key tasks of the profile.


Stanford University
• United States
• Higher Education
• 700 & Above Employee
• Vice Team Leader (REAP Study - 4 Months)

  • Oct 2017 - Jan 2018


CRAVANTS

• Brand Strategy Manager

  • Apr 2016 - May 2017

  Created content and brand strategy for brands like Haier, EK Daana, Momsbelief. Content Ideation for website, Packaging, and Brochures for brands along with social media strategy. Created content and brand strategy for brands like Haier, EK Daana, Momsbelief. Content Ideation for website, Packaging, and Brochures for brands along with social media strategy.


BRICS Chamber of Commerce & Industry
• India
• International Trade and Development
• 1 - 100 Employee
• Intern

  • Jun 2015 - Aug 2015

Centre for Media Studies (CMS)
• India
• Market Research
• 1 - 100 Employee
• News Channel Monitoring Intern

  • Nov 2014 - Jan 2015