Community Manager - Kampus App

• Jul 2020 - Present

Summer Intern

• Apr 2019 - Jun 2019

Projects on Brand Planning & Strategy:1) Communication ideas for marketing campaign.- Brainstorming brand communication ideas for marketing campaign of Cadbury 5 Star.- Worked on mass media communication ideas for Cadbury that has been used in their latest promotional and marketing campaigns.2) Brand position mapping of Indian jewellery brands through study of TV advertisements .- Analysing Brand communication in Jewellery Industry to find position gaps for brand strategy… Projects on Brand Planning & Strategy:1) Communication ideas for marketing campaign.- Brainstorming brand communication ideas for marketing campaign of Cadbury 5 Star.- Worked on mass media communication ideas for Cadbury that has been used in their latest promotional and marketing campaigns.2) Brand position mapping of Indian jewellery brands through study of TV advertisements .- Analysing Brand communication in Jewellery Industry to find position gaps for brand strategy formulation.- Created the brand positional map of the Indian jewellery industry. Identified positional gaps in the market that brands may use.3) Consumer insight and new opportunity identification for ITC in incense stick market.- Consumer behaviour Research undertaken to identify sub-segment opportunities using consumer insight to increase the brand salience in Incense Stick Market.- Used consumer insights to identified consumer personas and new business opportunities.4) Communication and positional strategies of brands.- Understand the different type of communication strategies adopted by different industries and how to gather insights, propositions, claims and RTB by dissecting a TVC.- Ranked the best TVC from industry sectors and came up with alternate visualisation ideas keeping the same proposition and insight in mind. Show more Show less

Summer Intern

• May 2017 - Jun 2017

"MEMS Sensor Data Acquisition using Microcontroller (dsPIC)"The project involved real-time data acquisition from sensors and processing multiple data stream; • Developed a GUI using Qt software for displaying real-time data in textual and graphical way. • Implemented a driver code to receive and analyze temperature, accelerometer data from MEMSsensor and for microcontroller to interface the sensors and other components;