Experience

Pomp & Circumstance PR

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Specialist

  • Jan 2022 - Present



Mint

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Executive, Public Relations

  • Oct 2021 - Jan 2022

• Account Coordinator, Public Relations

  • Apr 2021 - Oct 2021

• Public Relations Intern

  • Dec 2020 - Apr 2021



Faulhaber Communications

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations and Digital Marketing Intern

  • Aug 2020 - Nov 2020

  • Created compelling and persuasive pitches to secure top media coverage for clients• Developed media lists ranging from 50 to 500 for pitches and events• Developed concept for Holiday Mailers that went out to over 100 top media clients and influencers• Responsible for media monitoring, monthly reports, and coverage databases • Responsible for influencer sourcing, data tracking, content creation, and community management using Klear, Meltwater, and Sprout Social • Created compelling and persuasive pitches to secure top media coverage for clients• Developed media lists ranging from 50 to 500 for pitches and events• Developed concept for Holiday Mailers that went out to over 100 top media clients and influencers• Responsible for media monitoring, monthly reports, and coverage databases • Responsible for influencer sourcing, data tracking, content creation, and community management using Klear, Meltwater, and Sprout Social



Western University

• Higher Education
• 1 - 100 Employee

• Exam Marker

  • Jan 2020 - May 2020

  • Demonstrated in-depth knowledge of the material covered within the course Market Research 3420 at the DAN School of Management• Responsible for grading over 100 pieces of written work including projects, midterms, and final examinations • Demonstrated in-depth knowledge of the material covered within the course Market Research 3420 at the DAN School of Management• Responsible for grading over 100 pieces of written work including projects, midterms, and final examinations



Made in Heaven

• Belgium
• Human Resources Services
• 1 - 100 Employee

• Public Relations and Marketing Intern

  • May 2019 - Sep 2019

  • Conceptualized photo-shoots, managed styling, recruited photographers and models and ensured the creative vision aligned with the brand• Developed relationships with key brand ambassadors through the management of influencer marketing including branded mailers • Conceptualized photo-shoots, managed styling, recruited photographers and models and ensured the creative vision aligned with the brand• Developed relationships with key brand ambassadors through the management of influencer marketing including branded mailers



Candy Crate Events

• Social Media Marketing Intern and Retail Associate

  • Jul 2018 - Sep 2019

  • Researched and analyzed media trends and analytics from digital marketing communications resulting in increased engagement by 20%• Helped organize Launch Party alongside Qrator Communications including influencer management• Designed graphics for Square One and Erin Mills partnership project fostering foot traffic and resulting in increased sales• Recognized for customer service which led to increased clientele bookings by 5% • Researched and analyzed media trends and analytics from digital marketing communications resulting in increased engagement by 20%• Helped organize Launch Party alongside Qrator Communications including influencer management• Designed graphics for Square One and Erin Mills partnership project fostering foot traffic and resulting in increased sales• Recognized for customer service which led to increased clientele bookings by 5%



TerraCycle

• United States
• Environmental Services
• 300 - 400 Employee

• Public Relations and Marketing Intern

  • Jun 2017 - Sep 2017

  • Created digital marketing content ranging from graphics to photography while conducting market research to more effectively target consumer base• Worked in a cross-functional team alongside Business Development and Operations, monitoring the consumer rewards program and allocating new data to respective sets • Point of contact between the Canadian and Mexican branches for a large project which required creating media content, managing the internal database and translating documents • Created digital marketing content ranging from graphics to photography while conducting market research to more effectively target consumer base• Worked in a cross-functional team alongside Business Development and Operations, monitoring the consumer rewards program and allocating new data to respective sets • Point of contact between the Canadian and Mexican branches for a large project which required creating media content, managing the internal database and translating documents



Kumon

• Mexico
• Automotive
• 1 - 100 Employee

• General Teaching Assistant

  • Jun 2017 - Sep 2017