PPC / SEO Specialist

• Feb 2023 - Present

Mighty Citizen transforms mission-driven organizations through branding, marketing, and digital communications. We help nonprofits, governments, associations, and universities increase their impact and revenue by creating deeper connections with their audiences. We marry data with human-centered design to craft brands, build websites, and launch marketing campaigns that improve the world. Mighty Citizen transforms mission-driven organizations through branding, marketing, and digital communications. We help nonprofits, governments, associations, and universities increase their impact and revenue by creating deeper connections with their audiences. We marry data with human-centered design to craft brands, build websites, and launch marketing campaigns that improve the world.

Digital Marketing Specialist

• Oct 2019 - Feb 2023

+ Own the execution of on-site and off-site SEO tactics with the goal of improving search engine optimization performance. + Determine monthly email marketing schedules based on previous campaign performance and market trends. + Develop social media initiatives and create daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones. + Optimize paid social Facebook campaigns by performing A/B and multivariate experiments. + Manage digital pay-per-click and display advertising programs with Google AdWords and other third-party content distribution networks. + Increased eCommerce revenue by designing and creating digital shopping website experience for customers. + Measure and report performance of digital campaigns to assess against goals, ROIs and KPIs. Show less

Digital Marketing & Content Specialist

• Apr 2019 - Oct 2019

+ Developed quality and individualized content for websites with keyword-rich text and solid call to action statements. + Boosted website traffic by creating integrated social media strategies. + Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy. + Met with clients to understand message, brand voice and target audience. + Produced and presented client proposals outlining project strategies. + Developed quality and individualized content for websites with keyword-rich text and solid call to action statements. + Boosted website traffic by creating integrated social media strategies. + Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy. + Met with clients to understand message, brand voice and target audience. + Produced and presented client proposals outlining project strategies.

Web Content Manager

• May 2017 - Apr 2019

+ Redesigned and rewrote Grand View website with clear calls to action, SEO and user experience design in 5 months. + Analyzed daily traffic data and reports to measure effectiveness of marketing strategies. + Wordsmithed original platform-specific website content appealing to target audiences. + Led development of content strategy, including content calendar, persona development, user testing, and creation of website. + Expanded customer base by successfully emailing prospects to enhance conversion rates. + Produced and presented client proposals outlining project strategies. Show less

• Feb 2015 - May 2017

+ Crafted editorial calendars, re-purposing stories across platforms and refining message in multiple key channels (print, web, email, social) for 20 high-profile clients.+ Created strategic communications plans (from research through analytics/measurement/evaluation) and in designing specific content strategies to meet over 250 assigned nonprofit client objectives.+ Constantly stayed up to date with client’s analytics, ready to make pivots in our strategy if the current marketing tactics weren't bringing desired results (ROI).+ Managed content creation and implementation for 1,200 client websites using Ingeniux CMS. Show less

• Jul 2013 - Feb 2015

+ Proofread and copy edited print and digital content for 1,400 clients.+ Engaged donors through writing and editing eMarketing content.+ Wrote and edited weekly eNewsletter content for internal staff communication.

Graphic Designer

• Feb 2014 - May 2016

+ Produced original print and web design collateral (logo, business cards, and advertisements) including conceptualization, copy writing and creative elements. + Produced original print and web design collateral (logo, business cards, and advertisements) including conceptualization, copy writing and creative elements.

• May 2013 - Jul 2013

+ Supervised 20 employees in advertising graphic design production for newspapers and magazines on third shift in Des Moines and Indianapolis.+ Researched and verified artist errors and provided group and one-on-one training to enhance quality.+ Developed 50 tutorials, trainings, weekly eNewsletters to help improve graphic artist creativity and development.

• Mar 2011 - Jul 2013

+ Designed print collateral for 45 high-level accounts.+ Creatively and accurately managed multiple projects with quick turn-around deadlines to meet productivity requirements.+ Provided technical and creative support for 150 employees as designated by supervisor in Des Moines and Indianapolis.

Customer Service/Register Supervisor

• Oct 2004 - Jan 2012

+ Communicated management's directives to associates, administered breaks, and trained new-hires. + Provided customer relations through quick and efficient returns and exchanges, while also greeting customers in person and on the phone. + Communicated management's directives to associates, administered breaks, and trained new-hires. + Provided customer relations through quick and efficient returns and exchanges, while also greeting customers in person and on the phone.

Loan Servicing Specialist II

• Jul 2010 - Mar 2011

+ Researched and paid homeowner's real estate taxes through various communication methods. + Trained 2 new and 5 existing team members on position. + Collaborated with team members in a fast paced workplace to meet critical deadlines. + Researched and paid homeowner's real estate taxes through various communication methods. + Trained 2 new and 5 existing team members on position. + Collaborated with team members in a fast paced workplace to meet critical deadlines.