Experience

Winner Foods (Pvt.) Ltd.
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Business Development Manager

  • Apr 2020 - Present

LOTTE Kolson (Pvt.) Limited Pakistan - A LOTTE Confectionary Company , South Korea
• Regional Sales Manager

  • Mar 2013 - Apr 2020


Rani Foods (Pvt.) Limited

• 1 - 100 Employee

• General Manager Sales and Marketing

  • Apr 2010 - Mar 2013

   Responsible to strategize and deliver NSV and Volume targets for the company.  Determine sales targets and monitor actual performance against the given targets by analyzing and evaluating the effectiveness of sales methods, costs, and results through effective management of sales budgets.  Strategize, Plan, and Develop Trade Marketing Activities for General Trade, Modern Trade, & IMTs to attain annual Top line and Bottom line objectives.  Formulate Availability and Visibility plans for each Category by Channel to enhance width and depth.  Operating business in 125 towns in Pakistan  Developed Strategies and SOP for sales and marketing  Warehouse management  Activities planning for resort towns  Developed national infrastructure including Sales Team and territorial set up  Manage projects with multiple tracks as a high-energy leader  Meeting management and group process facilitation  Commitment to quality and results driven and customer focused Show less



IFFCO Pakistan (Pvt.) Ltd.

• Business Development Manager

  • Dec 2008 - Apr 2010

   Organized, developed and successfully led the South team of two ASM of Food Service as a Business development Manager  Key focus areas other then Bakeries were , Small Industries and HORECA  Focus on development of dealers for Puff Pastry Margarine  Sales planning ,strategies to achieve the set targets  Channel identification and development  Identifying the opportunity areas to enhance the sales  Monitoring of day to day affairs of the company with distributors  To counter market activity by competitors  Development and use of human resource strategically for better and maximum results Show less



Shan Foods (Pvt.) Limited

• Regional Sales Manager (North)

  • Mar 2008 - Dec 2008

   To manage a team of 4 ASM, 16 Field officers and 01 CSD coordinator  Sales forecasting & Business planning  Trade offer and local level trade competition planning  Warehouse management  Regular business analysis  Regional Operations Planning  To manage a team of 4 ASM, 16 Field officers and 01 CSD coordinator  Sales forecasting & Business planning  Trade offer and local level trade competition planning  Warehouse management  Regular business analysis  Regional Operations Planning



East African Holdings P.L.C

• Sales & Marketing Manager

  • Jan 2008 - Mar 2008

   To manage a team of 2 SM, 2 Marketing Executives, 4 Sales Officer.  Developing a Market strategy for Export & Local Market under the directions of CEO.  Looking after all the affairs of Sales & Marketing.  Developing additional marketable Products.  Planning, Organizing, Directing, Coordinating, Controlling, Supervision, Training & Tasking  To manage a team of 2 SM, 2 Marketing Executives, 4 Sales Officer.  Developing a Market strategy for Export & Local Market under the directions of CEO.  Looking after all the affairs of Sales & Marketing.  Developing additional marketable Products.  Planning, Organizing, Directing, Coordinating, Controlling, Supervision, Training & Tasking



Continental Biscuits Limited [LU] an affiliate of KRAFT

• • Dec 2006 - Dec 2007

   To manage a team of 4 ASM’S, 17 Field officers, 01 Business Development Officer & 01Modern Trade Officer. Sales forecasting & Business planning Trade offer and local level trade competition planning  Warehouse management Regular business analysis Regional Operations Planning

• • Jan 2005 - Dec 2006

   Lead Regional sales team in distributor and trade management Operational planning with coordination of Brand and Trade marketing team Implementation & Compliance of systems, policies, & procedures for trade & Distribution Supervised a team of 03 Area Managers, 13 Field Officers, 01 Business Development Officer & 01Modern Trade Officer

• • Jan 2004 - Jan 2005

   Achieving Primary Sales Targets and Secondary Sales Targets Regular market visits to extend the distribution network. Distribution Management (Investment, Stocks, Sales, Recruitment). Training & Coaching of Field Officers.

• Area Sales Manager (Jehlum)

  • Jan 2001 - Jan 2004

   Achieving Primary Sales Targets and Secondary Sales Targets  Regular market visits to extend the distribution network.  Distribution Management (Investment, Stocks, Sales, Recruitment).  Training & Coaching of Field Officers.  Achieving Primary Sales Targets and Secondary Sales Targets  Regular market visits to extend the distribution network.  Distribution Management (Investment, Stocks, Sales, Recruitment).  Training & Coaching of Field Officers.

• Field Officer

  • Oct 1996 - Dec 2000

   Abbottabad Territory 1996 to 1998  Wah Cantt Territory 1999 to February 2001  Abbottabad Territory 1996 to 1998  Wah Cantt Territory 1999 to February 2001