Aadil Shadman Malik
Chief Content Officer at ProPakistani- Claim this Profile
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Urdu Native or bilingual proficiency
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Punjabi Native or bilingual proficiency
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Arabic Limited working proficiency
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English Native or bilingual proficiency
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Japanese Limited working proficiency
Topline Score
Bio
Credentials
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MIET
Institution of Engineering and Technology (IET)
Experience
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ProPakistani
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Pakistan
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Chief Content Officer
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Nov 2019 - Present
- Spearheaded content development and strategy, established and managed an internal product team, and oversaw all day-to-day operations.- Drove strategic growth into the entertainment vertical, executing on a comprehensive plan that included restructuring the existing team, devising a content and SEO strategy, and increasing pageviews from 0.8 to 4 million per month in under 6 months.- Conducted in-depth research and analysis to identify a new SEO opportunity for a price comparison tool, and successfully led product development efforts resulting in an impressive growth from 0 to 1.8 million pageviews per month within a year.- Led team expansion efforts through effective hiring and training of new personnel, managing a total of 95 employees while ensuring consistent high-performance levels across the board.- Developed and implemented new income streams that accounted for 40% of total revenues, boosting the bottom line and ensuring long-term sustainability. Show less
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Editor in Chief
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Jun 2017 - Nov 2019
-Spearheaded the development and execution of a highly effective content strategy while managing daily operations to ensure seamless delivery of top-quality content.-Achieved an impressive year-on-year increase of 100% in views, leveraging in-depth market insights and strategic planning to boost engagement and brand visibility.-Conducted extensive keyword research and SEO analysis for ProPakistani Phone Portal and Car Section, leading the launch of these highly successful platforms and adding millions of recurring pageviews per month.-Led and managed a team of 40 highly skilled writers, editors, and reporters, fostering a positive work environment, providing guidance and support, and delivering top-quality content consistently. Show less
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Editor
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Jun 2016 - Jun 2017
-Led and optimized all content operations, from process development to team management and hiring, resulting in streamlined workflows, quality output, and enhanced team performance.-Achieved exceptional business results by delivering a remarkable year-on-year growth rate of 35% in content engagement, web traffic, and revenue.-Spearheaded a high-performing team of 18 writers and freelancers, fostering a culture of collaboration, continuous learning, and excellence, which drove outstanding content quality and business impact. Show less
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Sub-Editor and Feature Writer
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Feb 2015 - Jun 2016
-Proofread and edited a wide range of content, including news articles, features, op-eds, and social media posts, ensuring accuracy, clarity, and consistency.-Worked closely with writers, reporters, and editors to develop compelling headlines, intros, and summaries that capture readers' attention and convey the main points of the story.-Conducted fact-checking, research, and verification to ensure that all information and sources are reliable and credible, and that the content adheres to ethical standards and best practices.-Managed deadlines, priorities, and assignments effectively, juggling multiple tasks and projects with attention to detail and quality. Show less
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Education
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2012 - 2014
Sheffield Hallam University
Bachelor of Engineering (BEng), Electrical and Electronics Engineering -
2011 - 2012
Northern Consortium of United Kingdom
International Diploma Year, Electrical and Electronics Engineering -
2009 - 2011
Lahore Grammar School
GCE A-Levels, Pre-Engineering/Computing -
2007 - 2009
OPF Boys College
GCSE O-Levels, Science and Computer Studies
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