Aabha Modi

Associate Consultant at Ormax Media
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Contact Information
us****@****om
(386) 825-5501
Location
IN

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Nikhil Fegade

Aabha Modi is a kind of manager who will show what excellent project management should be. I’ve worked with her in many projects, and each time it shows a 30-40% increase in effectiveness. Her unique ability to organise the working process and let employees demonstrate their professional skills’ full extent made Aabha our favourite. A combination of humour and empathy helps to lift the spirit in stressful situations. I highly recommend working with a professional like Aabha.”

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Credentials

  • Dynamic Dashboard creation using Google Data Studio
    Skill Nation
    Apr, 2022
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google
    May, 2020
    - Nov, 2024

Experience

    • India
    • Entertainment Providers
    • 1 - 100 Employee
    • Associate Consultant
      • Sep 2022 - Present

    • Entertainment Providers
    • 700 & Above Employee
    • Manager
      • Nov 2017 - Feb 2021

      - Providing ticketing solutions for live events being listed on BookMyShow portal thereby help in contributing in generating revenue for BMS- Responsible for building revenue by providing turnkey ticketing solutions for well established IPs in Events/Live entertainment industry like Percept Live (Sunburn Festival), Filmfare 2017, Vir Das (Comedy Shows), OML, PVR Live, Lilly Singh, SulaFest (Wine & Music festival), The Great Indian Theatre Festival etc.- Revenue Generation for BMS and maintain client relations for Online Comedy Genre for WEST region- Ensuring client satisfaction by providing seamless Internal team coordination and meeting deadlines- Key Clientele: Sunburn Festival, Vir Das, OML, Filmfare, SulaFest, The Great Indian Theatre Festival etc. Show less

    • Assistant Manager in Client Servicing
      • Jul 2014 - Oct 2017

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Senior Media Executive
      • May 2013 - Aug 2013

      • Responsible for the implementation of media plans and to ensure brand goals and objectives are met • Strategize media plans and selecting best traditional platforms (TV/Print) to achieve brand's reach & awareness via extensive use of TAM & IRS and ensure maximum campaign effectiveness • Manage media budgets by monitoring campaign performance and execution of authorized media plans • Tracking Competition & tweak strategies accordingly • Coordination with different TV & Print stakeholders to derive best rates within stipulated client budgets • Helping brands in consumer profiling based on their habits and behavior, identifying target audience, competitor tracking and analysis and market prioritization etc. using various softwares like IRS & TGI (basics) • Key Clientele - HSBC, Gyproc (False Ceiling) Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Media Executive
      • May 2012 - Mar 2013

      • Maintaining client relationship and fostering seamless internal team coordination to achieve their media planning goals / deliverables • Build annual media plans and make subsequent plan revisions after monitoring campaign performance • Plan media budgets by using TAM, IRS, RAM on traditional platforms - TV, Print & Radio to achieve brand's objective of maximizing reach /awareness and ensure seamless execution • Scheduling the ads on different media platforms such that it delivers maximum result in terms of its reach to the desired target audiences • Worked with team members to mentor and grow their knowledge and skill sets to improve overall experience for clients, vendors and other teams • Scrutinizing competitor activities and devising strategies for the clients accordingly to add maximum value to their media budget. • Key Clientele - BlackBerry, Diageo (Smirnoff, VAT 69, JW Blue, JW Black, Rawson's Reserve, etc) Glucon-D, Disney, Radio Mirchi, etc. Show less

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Media Planning Executive
      • Dec 2010 - Apr 2012

      • Maintaining client relationship and fostering seamless internal team coordination to achieve their media planning goals / deliverables • Build annual media plans and make subsequent plan revisions after monitoring campaign performance • Plan media budgets by using TAM, IRS, RAM on traditional platforms - TV, Print & Radio to achieve brand's objective of maximizing reach /awareness and ensure seamless execution • Scheduling the ads on different media platforms such that it delivers maximum result in terms of its reach to the desired target audiences • Worked with team members to mentor and grow their knowledge and skill sets to improve overall experience for clients, vendors and other teams • Scrutinizing competitor activities and devising strategies for the clients accordingly to add maximum value to their media budget. • Key Clientele - BlackBerry, Diageo (Smirnoff, VAT 69, JW Blue, JW Black, Rawson's Reserve, etc) Glucon-D, Disney, Radio Mirchi, etc. Show less

Education

  • Mumbai Educational Trust, MET League of Colleges
    Post graduation diploma in mass communication and specialized in advertising, Advertising
    2009 - 2010
  • Christ College, Rajkot
    Bachelor of Business Administration - BBA, Finance, General
    2006 - 2009
  • S.N.Kansagra School, Rajkot
    1994 - 2006

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