Experience

Optimization Up

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Founder

  • May 2021 - Present

  Optimization Up is a digital analytics & marketing automation consultancy that provides web & app analytics, reporting & visualization, and strategy services Optimization Up is a digital analytics & marketing automation consultancy that provides web & app analytics, reporting & visualization, and strategy services



Janby

• France
• Real Estate

• Co-Founder & CTO

  • Nov 2019 - May 2021

  Janby is a performance-oriented AI tool that allows SMBs to launch digital marketing campaigns across multiple channels in no time, and with no marketing knowledge nor budget requirements. • Built a software as a service company within 6 months from just an idea to a business • Developed business & product requirements, technical specifications and timelines for product launches • Leveraged agile software development methodologies in leading a team of programmers, UI designers, graphics designers • Developed and executed marketing & revenue development plans based on target market segments Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Programmatic Ads Specialist

  • Dec 2017 - Nov 2019

  • Manage account growth through implementing campaign solutions: developing campaign strategy, building campaigns, and monitoring and optimizing for spend and performance to meet and exceed customer marketing Key Performance Indicators (KPIs). • Operationalize DV360 campaign management, including frameworks to ensure quality campaign set-up and drive optimal pacing and performance outcomes across an entire Agency/Partner. • Use advanced optimization techniques and across Google, Mobile and Video to optimize marketers’ display spend; analyze trends and develop bid strategies, manage creative assets and make budget allocation decisions across the book of business. • Collaborate effectively with vendors and in-market sales team to drive growth plans of our large advertisers; Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered. Show less



Keyade Middle East

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• • May 2017 - Dec 2017

  • Lead the performance and analytics team, drive account development, hitting client KPIs and growth metrics.• Train and educate account managers & executives by explaining the ‘what and why’ behind performancemarketing.• Consistently working on developing automation solutions that help in creating, managing, and monitoring digital campaigns.• Provide strategic direction in alignment with the client’s marketing direction/ adopt new techniques and technologies that are relevant for clients’ online media strategies.• Manage solid client relationships, focus on client retention and satisfaction, growth and renewal.• Contribute to the agency growth via assisting in developing and pitching compelling responses to RFPs. Show less

• • Jan 2016 - Apr 2017

  • Construct media plans and oversee the implementation and development to maximize long-term performance and growth of accounts.• Coordinate tasks across account executives, providing training and guidance to junior members of the team.• Responsible for planning, forecasting, strategy, preparing proposals for new products to develop the accounts in line with yearly budgets. • Contribute to the agency growth via assisting in new business opportunities and strategies.

• • Jan 2015 - Dec 2015

  • Management of all PPC campaigns for a number of major clients in the telecommunication, fashion, electronics and food industries.• Responsible for day to day relationships with the clients through emails, phone calls and regular meetings at different levels in the advertiser’s organization.• Plan, create, implement, report and optimize campaigns to achieve set KPIs across many channels (Google,YouTube, Facebook, Twitter, LinkedIn, Instagram, Bing, Yahoo, AdRoll).• Working closely with clients to understand their business objectives and goals, and in doing so, create clear digital marketing goals and implement strategic plans to achieve them.•Implement and test new products in the form of extensions and betas, working with and training the team. Show less

• Google online Marketing Challenge Winner

  • 2013 - 2014

  Google online Marketing Challenge (GOMC) is a global competition for students, which enables them to experience and create online marketing campaigns using Google AdWords. • Competed with over 12,000 students from 80 countries to win the most successful AdWords campaign in Africa and the Middle East and one of the best five campaigns in the world. • Acquired a real business experience by working with a real client and real budget through AdWords. • Structured the suitable campaign after identifying our client goals, researched the right keywords and ads , designed relevant landing page , analysed and provided detailed reports to the client and the competition panel. • Received training at Google Dublin office, learned about Google Advertising programs in depth.. Show less