Experience

Six Shooter Records

• Musicians
• 1 - 100 Employee

• Director of Digital Strategy and Marketing

  • Apr 2021 - Present



A Squared Creative

• Toronto

• Founder & Lead Project Manager

  • Nov 2017 - Present

  From its inception, A-Squared Creative (A2C) has been providing artists with a 4D understanding of who their audience is. Using proprietary methods, we are able to yield competitive results whilst bringing artists closer to their fans. Taking a brand-encompassing approach with each client, we are able to create the most cohesive strategies to meet goals and increase awareness in the digital marketplace. Our method to create a presence and an impact in these digital spaces is strictly data-driven, innovative and curated for each client’s audience. Driven by collaboration, A2C always looks to find corresponding local creatives for each project to continue to grow a community of artistic support and fuse creative fields. asquaredcreative.ca Show less



Pandyamonium Artist Management

• Toronto, Canada Area

• Digital Marketing Manager

  • Feb 2018 - Dec 2018

  - Planed social media campaign for recording artists - Ran Facebook, Google and Instagram advertisements for a recording artist's tour - Provided in-depth analyses of social media profiles and curated optimized content schedules - Closely collaborated with managers in regards to artist's release strategies - Directly worked with social influencers from numerous creative streams to create content for social media. - Planed social media campaign for recording artists - Ran Facebook, Google and Instagram advertisements for a recording artist's tour - Provided in-depth analyses of social media profiles and curated optimized content schedules - Closely collaborated with managers in regards to artist's release strategies - Directly worked with social influencers from numerous creative streams to create content for social media.



MLSE (Maple Leaf Sports & Entertainment Partnership)

• Canada
• Spectator Sports
• 700 & Above Employee

• Fan Engagement Representative

  • Sep 2017 - May 2018

  - Created proactive touch points by actively engaging with all fans - Facilitated in seat visits to celebrate special occasions for fans - Acted as a mobile information liaison for fans - Solved, recorded and reported issues and incidents as needed - Solicited feedback from fans in order to continually improve the game day experience for all - Created proactive touch points by actively engaging with all fans - Facilitated in seat visits to celebrate special occasions for fans - Acted as a mobile information liaison for fans - Solved, recorded and reported issues and incidents as needed - Solicited feedback from fans in order to continually improve the game day experience for all



Confidential Records

• 118 Sherbourne St, Toronto

• Event Coordinator

  • Mar 2017 - Nov 2017

  - Responsible for researching and booking venues that met the requisites for Confidential Record’s showcases - Acted as a liaison between the artists, the venue and the other departments within Confidential Records - Created stage plots for every artist and ensured they had all the tech requirements to deliver the best performance - Responsible for researching and booking venues that met the requisites for Confidential Record’s showcases - Acted as a liaison between the artists, the venue and the other departments within Confidential Records - Created stage plots for every artist and ensured they had all the tech requirements to deliver the best performance



NXNE (North by Northeast) Music Festival

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Artist Hospitality & Production Assistant

  • Jun 2017 - Jun 2017

  - Assisted Plan V Productions in ensuring artists were ready to perform as per the festival’s schedule - Represented NXNE as a Brand Ambassador - Transported artists and festival staff from their trailers to stage and to catering - Ensured all the artists’ needs were met in order for them to deliver the best performance possible - Assisted Plan V Productions in ensuring artists were ready to perform as per the festival’s schedule - Represented NXNE as a Brand Ambassador - Transported artists and festival staff from their trailers to stage and to catering - Ensured all the artists’ needs were met in order for them to deliver the best performance possible