A. Kilian Graves

Search Engine Optimization Associate at Premier Legal Marketing
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Contact Information
Location
Greater Philadelphia

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Associate
      • Jun 2023 - Present

      - Manage the day-to-day SEO requirements of our client campaigns, ensuring everything is completed correctly and on time. - Monitor client sites and SEO health on a weekly basis.- Perform on-page optimizations (meta descriptions, title tags, header tags, page formatting, schema, internal linking, etc.) - Utilize SEO tools to constantly improve client rankings.- Review and analvze campaign performance through SEO metrics and reports- Complete competitor and keyword research. - Generate SEO reports (analytics reports, ranking reports, etc). - Work with team to execute client SEO strategies and recommendations. - Perform website audits and fix accordingly (i.e. broken links, duplicate page titles, duplicate content, missing meta descriptions). - Remain abreast of upcoming Google algorithm changes, ever-changing SEO best practices, and industry trends- Perform quality assurance on websites prior to launch. - Assist in providing Sales Representatives with any reports needed for client meetings (i.e. rankings,- Google Analytics, webmaster tools, etc.) - Identify and recommend new content opportunities. - Assist with link building strategies: research and acquire new link opportunities.- Assist Web Development with implementation of Al and custom Avatar videos as needed. - Any other job duties and special projects as assigned. Show less

    • Social Media/Digital Media Creator
      • Aug 2022 - Jun 2023

      Duties and Responsibilities:• Assists in creating and maintaining paid advertising for a variety of social media platforms, included but not limited to Facebook, Instagram, Native, Tik Tok, Twitter and Linkedin.• Creates, maintains, and oversees syndication of clients' content to a variety of social media sites, included but not limited to Facebook, Instagram, Twitter and Linkedin.• Creates, develops, and maintains each client's profile on a variety of social media platforms. This includes developing appropriate social media accounts, or transferring existing accounts over to PLM, when new clients are acquired.• Writes, develops and edits contents for various social media platforms.• Ensures accuracy, proper grammar and good punctuation for all social media sites.• Analyzes clients' social media sites to ensure best practices are being employed.• Performs competitor research/analysis.• On a regular basis, sources for hot stories in the news and relevant topics for posting on clients' social media platforms. Establishes a variety of Google alerts on social media worthy topics.• Monitor and post about appropriate holidays, newsworthy items, awareness weeks/months, national observances etc. to ensure each client's social media platforms are up to date with current, fresh, and relevant posts.• Assists in sourcing for new sites and developing creative strategies based on each client's needs/goals.• Performs regular maintenance of syndication program and social media sites to ensure clients' content is posting correctly.• Provides monthly reports as requested by Account Managers for clients' social media progress and advertising results.• Updates individual client spreadsheets in Google Drive to ensure all client social media account passwords and login info are up to date.• Will work with raw footage to edit Artificial Intelligence generated Avatar videos.• Edit digitized voice• Transfer files to Dropbox and organize digital assets Show less

    • UX Designer
      • Feb 2021 - Oct 2022

      Proficient in Sketch, Adobe XD, Axure, and UX software Proficient in Sketch, Adobe XD, Axure, and UX software

    • United States
    • Retail
    • 700 & Above Employee
    • Book Seller
      • Oct 2019 - Jun 2022

      Responsibilities included managing the shipping and receiving, assisting customers with purchases of books, querying Barnes & Noble database for customer book requests, operating the cash register, and working in the cafe. Responsibilities included managing the shipping and receiving, assisting customers with purchases of books, querying Barnes & Noble database for customer book requests, operating the cash register, and working in the cafe.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Senator of the School of Nursing, Health, and Exercise Science
      • May 2017 - Oct 2018

      - Represented the interests of my constituents in General Body meetings with the entirety of the Student Government to discuss and vote on potential new student run organizations and hear input from other members’ committees. - Sat on the TCNJ Library Strategic Planning Committee as the student representative to inform the committee and the Dean of the Library on the thoughts of my constituents on issues relating to the library’s long-term plans. - Served on the Administration and Finance Committee where we discussed, debated, and gave our recommendations to the TCNJ administration. Show less

    • Vice President
      • Aug 2017 - Jun 2018

      Coordinated and ran meetings for the club, planned fundraisers for the club and local charities, ran a seminar and Q&A session with professionals in the field. Coordinated and ran meetings for the club, planned fundraisers for the club and local charities, ran a seminar and Q&A session with professionals in the field.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Co Author
      • Mar 2017 - Jun 2018

      - I was a Co-Author and research assistant for a paper published in the Journal of Clinical Densitometry entitled "Quantitative Measurement of the Improvement Derived from a 10-Month Progressive Exercise Program to Improve Balance and Function in Women at Increased Risk for Fragility Fractures". - I assisted in analyzing data collected on a physical therapy protocol designed to increase balance for women at risk of falls. - I was a Co-Author and research assistant for a paper published in the Journal of Clinical Densitometry entitled "Quantitative Measurement of the Improvement Derived from a 10-Month Progressive Exercise Program to Improve Balance and Function in Women at Increased Risk for Fragility Fractures". - I assisted in analyzing data collected on a physical therapy protocol designed to increase balance for women at risk of falls.

    • United States
    • Health, Wellness & Fitness
    • Physical Therapy Volunteer
      • May 2017 - Aug 2017

      - Assisted and shadowed the Physical Therapists for ~100 hours - Kept patient areas sanitary and well stocked with supplies - Assisted in moving equipment, office work, and general upkeep of the office - Attended several information sessions from local doctors and healthcare professionals on topics related to community health and physical therapy - Assisted and shadowed the Physical Therapists for ~100 hours - Kept patient areas sanitary and well stocked with supplies - Assisted in moving equipment, office work, and general upkeep of the office - Attended several information sessions from local doctors and healthcare professionals on topics related to community health and physical therapy

    • Bus Boy
      • Jun 2014 - Aug 2017

Education

  • University of Michigan
    Certificate, UX Design and Research
    2021 - 2021
  • The College of New Jersey
    Bachelor of Science - BS, Public Health
    2015 - 2020
  • Haddonfield Memorial High School
    2011 - 2015

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