Aïmée Reategui

Communications Director at Hôtel Fouquet's Paris
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR
Languages
  • Anglais Professional working proficiency
  • Espagnol Professional working proficiency
  • Italien Elementary proficiency
  • Portugais Elementary proficiency
  • Français Native or bilingual proficiency

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Audrey Albert

C’est avec plaisir que je recommande Aïmée Reategui qui est une excellente chef de projet marketing et communication à l’international. Nous avons travaillé ensemble sur de nombreux salons et opérations commerciales à l'international. Aïmée a su respecter les délais, les budgets alloués à chacun des projets et a fait preuve d’une grande adaptabilité au sein de l’organisation. Dotée d’une forte sensibilité créative, elle a compris les enjeux des différents marchés et a su mettre en place une relation de confiance avec les différents médias. Elle sait se montrer ferme pour défendre ses convictions et a toujours gardé en tête les contraintes des pays. C’est une personne autonome et très agréable.

Sophie Charra

Ce fut un plaisir de travailler avec Aïmée. Elle est impliquée, volontaire, douée et créative. Elle sait coordonner avec agilité de nombreux sujets simultanément avec un facilité déconcertante, le tout dans une bonne humeur communicative.

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Credentials

  • Certification TOSA InDesign
    ISOGRAD - TOSA
    Dec, 2020
    - Oct, 2024

Experience

    • France
    • Hospitality
    • 100 - 200 Employee
    • Communications Director
      • Jan 2020 - Present

      Communication: elaboration of the communication strategy (FR/international); creation and implementation of communication campaigns (print/online); writing of communication tools; content creation; management of social networks; management of press/influencer requests; organization of press events; management of the marketing/communication budget; activity reports and analysis; management (2 people).Marketing: (also responsible for marketing strategy for one year) development of new customer offers; organization of BtoC events within the establishment (temporary exhibitions; pop-up store, showroom); implementation of co-branding operations; management of the website; management of BtoC and BtoB email campaigns. Show less

    • Communication - Marketing Manager
      • Dec 2017 - Jan 2020

      Marketing : - Development of new offers: takeaways, treatment offers, accommodations, promotional offers, club offers- Elaboration of the marketing strategy for the launch of the offers- Creation of emailings and other marketing supports (flyers, brochures, leaflets) - Update of the website (via AEM)- Referencing of new brands and implementation of cobranding operations- Events : 120 years of Fouquet's Brasserie, hotel events (temporary exhibitions, pop-up store, showroom...) for external and hotel customers- Creation of new branded products Communication - PR: - Elaboration of the communication strategy in accordance with the objectives of the establishment: determination of the main lines of communication, elaboration of messages, determination of targets- Development and management of communication campaigns - print/online/social networks- Management of social networks - Instagram, Facebook, Linkedin- Writing of communication tools;- Content creation (photos/videos); - Elaboration of the PR strategy and management of the different PR agencies for France and internationally (Russia, USA, Brazil) - Management of journalists and influencers events in France and abroad. - Reception of journalists and influencers on site- Development of the influence strategy (management of visibility exchanges with influencers). - Management of the marketing/communication budget- Activity reports and analysis Show less

    • France
    • Hospitality
    • 200 - 300 Employee
    • Teacher - Communications - MBA and Preparatory Classes
      • Sep 2019 - Jun 2021

      Teacher for 4th year MBA students and 3rd year preparatory classes. Topics taught: Personal Branding, Corporate Communication, Press Relations, Hotel Industry. Teacher for 4th year MBA students and 3rd year preparatory classes. Topics taught: Personal Branding, Corporate Communication, Press Relations, Hotel Industry.

    • France
    • Travel Arrangements
    • 1 - 100 Employee
    • International Press Relations - Communication
      • Jul 2014 - Dec 2017

      Responsible to launch and develop press and public relations on the international markets. * Development and execution of annual PR plan : press conferences, event planning, logistics, TV and photo shooting, etc * Creation of new communication tools : press kit, newsletter, press release * Community & content management (social medias animation, eRP on Twitter) Responsible to launch and develop press and public relations on the international markets. * Development and execution of annual PR plan : press conferences, event planning, logistics, TV and photo shooting, etc * Creation of new communication tools : press kit, newsletter, press release * Community & content management (social medias animation, eRP on Twitter)

    • France
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing executive - Public Relations
      • Oct 2012 - Jul 2014

      Meeting & Events Department* Elaboration of the brand messages box* Creation of the advertising campaign for European markets* Realization of the Media Plan for French, UK, Spain and German markets* Engagment of the influencers through public relations (screenings, events...)* Monitoring of press relations (interviews, articles, press releases, storytelling)* Community & content management (social medias animation, traffic and leads generation on Linked In, eRP on Twitter)* Choice and organization of tradeshows the sales team will take part in (main: IMEX, EIBTM, Bedouk,...)* Creation of print and e-brochures* Reporting* Web: Update of content (Drupal)* Teacher at the Disney University to promote the Business Solutions' activities Show less

    • Marketing & Communication Executive (Apprenticeship)
      • Oct 2012 - Jun 2013

      - Web strategy- Offline and Online communication tools- Advertising- Press Relations

    • France
    • Travel Arrangements
    • 400 - 500 Employee
    • Product Manager Assistant (Apprenticeship)
      • Sep 2011 - Oct 2012

      • Creating and developing brand’s products • In charge of the Seminar and Groups brochures and the flyers • Qualitative and quantitative benchmarking • Creating and developing brand’s products • In charge of the Seminar and Groups brochures and the flyers • Qualitative and quantitative benchmarking

    • France
    • Hospitality
    • 700 & Above Employee
    • Sales executive (Internship)
      • Apr 2011 - Sep 2011

      • Sales executive (MICE) for 6 Pullman Hotels based in Paris. • Sales executive (MICE) for 6 Pullman Hotels based in Paris.

    • France
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant (Internship)
      • Jun 2010 - Oct 2010

      • Creation of a new range of products for the brand • Spa Manager assistant • Creation of a new range of products for the brand • Spa Manager assistant

    • Beach Attendant / Waitress - Hotel CHATEAU DE BAGNOLS****
      • 2009 - 2010

      • Waitress in 1 Michelin star French restaurant • Laundry woman’s assistant / maid’s assistant • Waitress in 1 Michelin star French restaurant • Laundry woman’s assistant / maid’s assistant

    • Saleswoman (Internship) - ADEQUAT Company
      • Apr 2009 - Jul 2009

      • Creation of a new range of products for the hotels • Prospecting • Creation of a new range of products for the hotels • Prospecting

    • Saleswoman (Internship)
      • Apr 2008 - May 2008

      • Setting up the customers’ data base / Realization of benchmarks • Setting up the customers’ data base / Realization of benchmarks

Education

  • Université Paris Dauphine
    Master's degree, Management of New Communication Technologies and tourism
    2012 - 2013
  • Université Panthéon Sorbonne (Paris I)
    Master of Science – Master’s degree in Hospitality Management, Gestion des Activités Touristiques et Hôtelières
    2010 - 2012
  • Université Panthéon Sorbonne (Paris I)
    Bachelor of Science – Bachelor’s degree in Management, Sciences de Gestion - option Gestion
    2009 - 2010
  • Université Paris - Val-de-Marne (Paris XII)
    Higher National Diploma in Business & Marketing, DUT Techniques de Commercialisation
    2007 - 2009

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