Delilah Robles

Ecommerce Manager (Hybrid) at Pixi Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Ecommerce Manager (Hybrid)
      • Aug 2023 - Present

    • Associate Ecommerce Manager (Hybrid)
      • Jul 2022 - Present

      • Create and analyze weekly/monthly performance reports for Pixibeauty.com and POPBeauty.com to identify and recommend strategic improvements• Manage sites including product updates, merchandising, creative updates, blogs, promotions and taxonomies that are up to date • Manage inventory forecasting for US/INTL sites and Amazon Seller Central• Project manage creatives for email campaigns, home page assets, PDPs/PLP, and SMS/MMS • Create and manage the overall annual promotion calendar to ensure customer engagement that increases sales by 15% • Execute email campaigns by building, testing, scheduling & reporting using Klaviyo platformIdentify opportunities for A/B email test in segmentation, messaging, and content to increase KPIs • Collaborate with the customer service department to improve user's online shopping experience Show less

    • Senior Ecommerce Coordinator (Hybrid)
      • Dec 2019 - Present

      • Managing products on site; including product maintenance and creation, copywriting, edits and photo coordination• Supporting the customer service team and responding to customer-related issues• Assisting in site testing to provide feedback and recommendations in regards to new features and functionalities• Constantly reviewing, monitoring and analyzing consumer behavior to drive recommendations

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Site Merchandiser Contractor | Omni-Channel Operations
      • Apr 2019 - Sep 2019

      • Responsible for activating products on the site and categorizing properly • Executes daily and weekly site promotions • QA the site daily, report findings to enhance customer experience • Develop a data driven merchandising strategy by collaborating with cross-functional partners • Built, merchandised, managed all trend and promotional sale pages • Developing and prioritizing the road map for e-commerce operations • Responsible for all site, email, direct mail, and affiliate promotions. Collaborates with Planning, Marketing, store teams to ensure consistent omnichannel execution of promotions • Create positive ranking search terms and SEO tags by working with third party vendor, SearchDex Show less

    • Hong Kong
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Ecommerce Merchandiser
      • Apr 2018 - Oct 2018

      • Merchandised two e-commerce sites, BCBGeneration.com and HerveLeger.com on a weekly basis. Monitor product category success and recommend merchandising opportunities based on analytics • Assisted E-commerce merchandising manager with approving email campaigns, site content, and building monthly e-mail calendar based on key buys, trends, and current inventory • Upload and QA products for weekly e-mail campaigns • Monitored customer activity (e.g. search, bounce rate, and conversion) using Google Analytics and Demandware (Salesforce) platforms. • Recapped weekly and monthly sales performance compared to the prior year and planned performance, which was a key in future decisions for the businesses • Assisted E-commerce merchandising manager and Sr. email marketing analyst with contributing ideas for A/B testing subject lines, images, and categories Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Her Universe Merchandise Coordinator
      • Feb 2017 - Apr 2018

      • Assist in all aspects of retail merchandise buying. Examples are, but not limited to daily generating reports for distribution, create SKU’sand PO, create/maintain an updated status report on the product, and prepare weekly photo shoot samples.• Manage communications for purchase orders with vendors resolving all purchase issues and coordinate with accounts payable department for processing• Manage purchase orders for any changes, cancellations and necessary follow-ups with the product development department and vendors. As well as price negotiations with vendors and communicating product revisions/approvals.• Provide marketing and administrative support for branding initiatives• Touch base with the licensing team to ensure they receive all of the required samples to meet licensor contract terms • Team up with the marketing team, copywriters and photo team to ensure the product was properly featured online to enhance sales result•Maintained all samples such as approving PP and TOPs, gathering samples for the photo shoot and file samples in closets.• Assist marketing manager with creating marketing campaign brief for the upcoming collection Show less

    • Merchandise Clerical
      • Mar 2016 - Feb 2017

      • Team Collaboration: via Oracle create SKU/item numbers, create PO worksheets and reorders. • Work closely with the purchasing team to ensure the correct information is provided by the buyers.• Enter and track promotional changes as requested.• Co-ordinates timing of markups with Store Ops and Vendor Relations.• Collates and hands out various reports on a weekly basis.• Create in-house licensing order forms and add royalties on licensing items

    • United States
    • Retail
    • 700 & Above Employee
    • E-commerce Merchant Coordinator
      • Jan 2016 - Mar 2016

      • Assist with gathering samples from all +14 Departments and keeping record through the photo tracker system • Constantly organize and keep track of all samples in office on an ongoing basis • Collaborate with copyrighters, photographers, and buyers to make sure product details are all update • Create and send out reports to all e-commerce buyers to provide an updated with the incoming purchase orders that would be landing within 3 weeks/6 weeks • Responsible for activating products on the site and categorizing properly by trends • Help resolve any issues regarding retail pricing, imagery, age merchandising • Browse through the website to make sure all the photos/videos/size are reflecting correctly Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Customer Service Representative
      • Jul 2010 - Jan 2016

      • Maintain customer satisfaction by providing product and service information, resolving product and service problems via phone and email in a call center environment • Assist with complaints, orders, errors, account questions, transaction authorizations, billing, cancellations and other queries in a timely manner • Assist with placement of orders, refunds or exchanges • Use various complex computer programs and databases to research and to resolve inquiries in a fast-paced environment • Maintain customer records by updating account information • Resolve product or service problems by clarifying the customer’s complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution • Process and log financial adjustments • Answer questions about promotions, warranties or terms of sale Show less

  • Reach Out
    • Upland, CA
    • Marketing Coordinator
      • Oct 2013 - Oct 2014

      • Assist low income families complete county health surveys • Intake and documentation of public feedback on future fair operations improvements, such as child entertainment during said fairs to help with parent engagement and participation • Served as a translator to help bridge the language gap between the public and event volunteers • Assist low income families complete county health surveys • Intake and documentation of public feedback on future fair operations improvements, such as child entertainment during said fairs to help with parent engagement and participation • Served as a translator to help bridge the language gap between the public and event volunteers

Education

  • California State Polytechnic University-Pomona
    Bachelor of Science Business Administration, Marketing
    2013 - 2017

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