Heng L.

Account Manager at schalk&friends - agency for digital solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency
  • Japanese Limited working proficiency
  • German Professional working proficiency

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Credentials

  • Scrum Product Owner Certified (SPOC)
    Scrum.org
    Aug, 2022
    - Oct, 2024
  • Scrum Master Certified (SMC)
    Scrum.org
    Jun, 2022
    - Oct, 2024
  • Digital Skills Training Program from Technology Coaching
    Freeformers
    Oct, 2019
    - Oct, 2024
  • Goethe Zertifikat C1
    Goethe-Institut e.V.
    May, 2017
    - Oct, 2024
  • Adwords Display Certification
    Google AdWords Certified
    Dec, 2017
    - Oct, 2024

Experience

  • schalk&friends - agency for digital solutions
    • Account Manager
      • Feb 2022 - Present

      Planning and execution of (digital) marketing projects - website relaunch & maintenance, online marketing, branding and design, UX/UI.Clients: Brainlab, Merck | MSD, AUSY Technologies, Boxer-Klub, neuhof Schulen Planning and execution of (digital) marketing projects - website relaunch & maintenance, online marketing, branding and design, UX/UI.Clients: Brainlab, Merck | MSD, AUSY Technologies, Boxer-Klub, neuhof Schulen

  • Fashion Brief
    • Germany
    • Online Audio and Video Media
    • Founder
      • Nov 2020 - Present

      Fashion trend and business strategy platform Fashion trend and business strategy platform

  • F&H Communications
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Corporate Communications Consultant
      • Oct 2020 - Jan 2022

      Account lead for the client Sidel (part of Tetra Laval Group) - strategic consultancy, implementation & 6 digit annual budget planning (Branding/ PR/ Media Planning/ Event).Strategic lead of new business pitching project: Hansgrohe, LEGO Account lead for the client Sidel (part of Tetra Laval Group) - strategic consultancy, implementation & 6 digit annual budget planning (Branding/ PR/ Media Planning/ Event).Strategic lead of new business pitching project: Hansgrohe, LEGO

  • Avantgarde
    • Automotive
    • 1 - 100 Employee
    • Project Management Intern
      • Dec 2018 - Mar 2019

      Support planning and executing IQOS (from Philip Morris International) sales promotion project. -Activate sales promotion project by planning training events for sales experts promoting IQOS in numerous German cities-Track sales performance and support reporting throughout various outlets-Support call center to solve onsite problems Support planning and executing IQOS (from Philip Morris International) sales promotion project. -Activate sales promotion project by planning training events for sales experts promoting IQOS in numerous German cities-Track sales performance and support reporting throughout various outlets-Support call center to solve onsite problems

  • Shangs Communications
    • Taiwan
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Coordinator
      • Jan 2018 - Aug 2018

      Responsible for providing service to technology companies (B2B and B2C): HMD Global (Nokia Mobile), Dassault Systèmes, Applied Materials Taiwan (AMT), Netapp and Feebee, including PR and social media management. -Press release writing, localisation, distribution, follow-up and exposure report-News monitoring via media analysis tool (Meltwater) and provide weekly highlight report-Crisis management: alert clients if there are any potential risks and provide strategic suggestions-Media database management: seeding phones and pitching media or bloggers for product reviews-Social media (Facebook) content management and creation/ social media analysis report/ AD placement-Event planning and execution: Nokia 7 Plus & Nokia 6.1 product launch press conferenceNokia 8 Sirocco launch event and media gatheringFans gathering for Nokia 8 Sirocco in Taipei, Taichung and Tainan

Education

  • Edinburgh Napier University
    Master of Science - MSc, Double Degree, Business Management
    2019 - 2020
  • International School of Management, Germany
    Master of Arts - MA, Strategic Marketing Management
    2018 - 2020
  • The Berlin School of Economics and Law
    Erasmus Program, Business Administration and Management, General
    2015 - 2016
  • Soochow University
    Bachelor's degree, International Business/Trade/Commerce
    2011 - 2016

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