Binny Gupta

Head Of Communications at ARDEA Foundation
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Credentials

  • Digital Marketing
    upGrad.com
  • Digital Marketing
    upGrad

Experience

    • India
    • Non-profit Organizations
    • 1 - 100 Employee
    • Head Of Communications
      • Apr 2021 - Present

    • Founding Partner
      • Jun 2016 - Apr 2021

      Event management company

    • Bangladesh
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior PR manager
      • Jul 2019 - Jan 2021

    • Vice President - Publicists and Brand Relations
      • May 2012 - Jul 2019

      • PR for International Clients Il-tempio olive oil (Italy based client) and Heracles olive oil (Cyprus), which includes press launch. • City Tour, Music launch and Film Launch for the film “Enemmy” which was released on 21st June, 2012. Coverage’s about the film in all the leading new papers.• Press Launch for the boutique opening by Shruti Sheth daughter of Sheth Developers by leading Bollywood star “Chitrangada Singh”• Project on Digital revamping of Pune based developer “Naik Navare” and Hotel “Seasons”.

    • Senior Manager - Corporate Communication
      • 2011 - 2012

      Role: Develop, implement, and manage the website of the company Liaising closely with the sales and marketing team to leverage synergies and exchange knowledge and best practices. Manage implementation and strategic planning for the brand launches and press conference of the company (inauguration for office opening wherein Hon. Pranab Mukherjee did the inauguration, plant openings at various location in Maharashtra ) Branding initiatives like T-Shirt for employees, caps, corporate stationery, corporate brochure, Corporate AV, Presentations Conduction CSR initiatives like Blood Donation Drive, Clothes donation drive Identifying news stories for publicity garner information on these projects internally and provide the necessary approved detailed briefings to the PR agency. Manage media planning, event management and public relations Liaising with vendors, designers and freelancers. Relationship building with media & Strategic profiling of the spokesperson of the company. Co-ordinating with the HR team for the employee engagement activitiesAttainments: Press conference with media presence of VVIP’s and Senior media persons.

    • India
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Manager - PR
      • Jul 2010 - Feb 2011

      • Omkar Realtors & BuildersCreated Pitch notes, Press release, Story ideations, Quarterly review plans, Annual plans, Press conferences, activity reports, media relations etc.• Hinduja HospitalPositioning the Hospital as one of the best with quality PR initiatives.• Bajaj Allianz InsuranceCreated Pitch notes, Press release, Story ideations, Quarterly review plans, Annual plans, Press conferences, activity reports, media relations etc.New Business Development:• Taurian World School• Goodnight Soorya Festival

    • Head – PR & Communications (Consultant)
      • Nov 2009 - Jan 2011

      • Brass Monkey Lounge & Bar – P.K Hospitality Services Pvt. Ltd. Responsible for organizing press conference & creative’s• Sv3 Tours & TravelsResponsible for Brochure, merchandising & website designing.• Atul LimitedManaged creative’s like Brochures, leaflets.• SM Shetty International SchoolParticipating in event and in exhibitions.• Navitas International Managing the interaction with media via exhibitions..• Raunak GroupResponsible for organizing creative’s like Brochures, leaflets, corporate identity, website designing, participating in exhibitions• Boardwalk HospitalitiesCreating Brand presence and corporate identity by participating in exhibitions.

    • AM - Corporate Communications
      • Jul 2008 - Oct 2009

       Develop, implement, and manage the website of the company Implement and strategic planning for the company monthly newsletter. Manage implementation and strategic planning for the brand launches and press conference of the company. Manage media planning, event management and public relations Laisoning with vendors, designers and freelancers. Laisoning with media, relationship building with media & Strategic profiling of the spokesperson of the company. Co-ordinating with the HR team for the in-house events of the company. Co-ordinating with the media for the Annual results of the company.Attainments: Prepared PR Manual for WWIL

    • India
    • Entertainment Providers
    • 500 - 600 Employee
    • AM - Corporate Communications
      • Jul 2006 - Jun 2008

       Manage implementation and strategic planning for the brand launches and press conference of the company. Manage media planning, event management and public relations Laisoning with vendors, designers and freelancers. Laisoning with media, relationship building with media & Strategic profiling of the spokesperson of the company. Co-ordinating with the PR and advertising agency for the company. Single handedly did the press launch of UFO going 500 cinema's with film launch of Jan-e-man ATL initiatives  Website development Co-ordinating with the PR and Advertising agency

    • India
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Sr. Account Executive
      • Sep 2004 - Jun 2006

      Helped direct and coordinate PR activities like:1. Media monitoring2. Drafting Press release 3. Sending invitations to the media 4. Making presentations 5. Creating story ideas for the client 6. Corporate dossier 7. Fixing one one’s with media & analysts for the client, and8. Organizing press conference for these events specializing in targeted media promotions.Attainments:• Single handedly handled IPO of Radha Madhav Corporation Ltd.

    • India
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • media relation executive
      • Mar 2003 - Apr 2004

      Handled MAJOR ACCOUNTS with support of Group Head:Birla Sunlife Insurance, Birla Sunlife Mutual Fund, UTV (Rang De Basanti, The Namesake), Asian Venture Forum.IPO(Initial Public Offering) ACCOUNTSNTPC (National Thermal Power Corporation), Saksoft, Gokaldas Exports, Shringar Cinemas, UTV, IVRCL Infrastructures & Projects Ltd, Ramrupai Balaji Steels Limited, Vivimed Labs Ltd, SPL Industries Ltd.Attainments: Won the Award for the Concept PR Team by Birla Sunlife Insurance for positioning them No.1 according to the Cirrcus Reports.

Education

  • KC College
    PGDADPR, Public Relations
    2002 - 2003
  • South Indian Education Societys College of Arts Science and Commerce Sion West Mumbai 400 022
    BCom, Commerce
    1998 - 2002
  • University of Mumbai
    Bachelor of Commerce (BCom), Accounting
    1987 - 1997
  • upGrad.com
    Digital marketing, Digital Communication and Media/Multimedia
    2020 -

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